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94.5 HD 2 Waco Adds Texas Tech Athletics

https://news.****************/articles/n40622/945-HD-2-Waco-Adds-Texas-Tech-Athletics

94.5 HD 2 "CBS Sports Central Texas" is adding affiliation with Texas Tech Athletics to its programming starting with the 2021 football season, joining National Radio Hall of Famer "The Jim Rome Show" and the local morning show "Go Big or Go Home with "Big Rich" Richardson, Monday through Friday 6-9 am.

This will be in effect for the 2021 football season at Texas Tech.
 
https://news.****************/articles/n40622/945-HD-2-Waco-Adds-Texas-Tech-Athletics



This will be in effect for the 2021 football season at Texas Tech.

I've never got the feeling there is a substantial Texas Tech fanbase in Waco. You find fans of Texas, A&M, and local Baylor everywhere. Tech, not so much. It's probably not too different from finding a Baylor fan in Lubbock.

However, another local broadcaster, M&M (which has an ESPN and Fox Sports affiliate in town plus puts live sports on a few of their music stations too), holds the rights to everything else, so if you want some live play-by-play, you have to take what is available.
 
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