I'm sure David will be here before long with pertinent up-to-the-minute data!
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107.9 bidders ID'd for auction 106
- Thread starter jammerdave
- Start date
And third one launched by Iheart was a dumb move.
Depends on the reason. They were looking for a market clear for their national country programming.
The bigger surprise was Entravision, which is not a company that specializes in English formats. They managed to get fairly good ratings for over ten years.
Entravisión is Hispanic owned and managed but they do English formats in some markets and are moving into English formats aimed only at Hispanics with a format called "Fuego".
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Neither put up a great fight against KNCI. KNTY had too wide of a playlist, and a colleague who used to sell at IHM said that KBEB could have done much better with a different morning show. Supposedly (I've never seen numbers; I'm sharing what I was told by a seller), the station had some really good books outside of mornings but 6a-7p was driven down by mornings. Sounds like the play against KNCI, aside from music, is to put up a fight against Pat and Tom who are known and respected in the market.
It's 22.9% Hispanic and 8% Black. There are plenty of other western or southwestern markets with higher ethnic populations that support two country stations.
KNCI is not at the top, being 5th in revenue and, usually, in 25-54. Fragmenting successfull that audience group would conceivably create two stations that are outside the top ten in audience and, eventually, revenue.
Entravision would likely be among the top bidders, also.
It isn’t. Ad agencies (besides regional/statewide campaigns) don’t even give you the time of day. K-Hits also has their own challenges being on the upper end of the sales demo. Results Radio is probably the least financially-equipped of the major broadcasters to put an application for the auction, but also have the most to gain by winning.
What would pair well with K-Hits as a sellable cluster? I’m going on a limb here, but I could see (if not country in some flavor) something not unlike their KRQR in Chico, which is a great active rock station. KYRV is a nice flanker to The Eagle/98Rock, but skews heavy on classic rock. 98Rock is talk-heavy in drive time (Mon-Sat), and slants on the classic rock side of things during middays and evenings. The Audacy “Alt” stations aren’t even going after a lot of the same folks as KYRV/KRXQ/KSEG so I’d consider them a non-factor in this.
You would think so, but then why are they wasting a signal in the market now?
1. KNTY 101.9 is running a format that Entravision only puts on AM stations in other markets.
2. Their Tricolor station at 99.9 is still mentioning 101.9 on some of the IDs. This is after dropping the simulcast more than 1-2 years ago. Do they listen to their station? Why not move their flagship format to the bigger signal -101.9
That move they made in 2019 made no sense. I understand the Fuego launch, but I don't understand them dropping the KNTY country format when they lost a competitor months before. If it was a money issue and their playlist was too broad, they could have put on country programming via satellite.
I’ve wondered that myself. My guess is it made more sense to run Jose as part of a sellable cluster (I know Sr. Gleason may challenge me on this, but I’ve considered Ranchera to be Mexican “country” music as it is). If you have several Spanish language stations and a standalone English country station, there’s far less advertising synergy to be had. The folks you’ll get to advertise on a country station may not be interested in advertising on a bilingual CHR or a regional Mexican station, and vice-versa.
On a ratings perspective, or with a cluster of primarily English-language formats, blowing up KNTY makes no sense. From a sales standpoint, I’m sure Entravision is not regretting the decision to run Ranchera on their main signal.
Especially Entravision in Sacramento have switched an English CHR to a Bilingual CHR and a stand along Country station will not work. You have to deal with other Spanish stations such as La TriColor 99.9 in which it has a good signal in Sacramento despite the transmitter in Sutter Butte and La Suavecita 104.3 FM a rimshot signal from Davis Ca.
One thing to distinguish...This Jose is not the same Jose they run in Riverside. I believe it's similar to KVMX AM/FM (Sacramento) , KWIZ ( Santa Ana) and perhaps KFWB (Los Angeles). It sounds much older skewing.
Ranchera is "classic country". Banda and Norteña is contemporary country.
While ranchera leans old, the fact is that contemporry regional Mexican formats don't play the old ranchera music, so there is a nice "wall" to build there.
Classic Hits is an opportunity. Nothing against KCCL, but they are signal challenged and don’t have the best processing. Too bad Results dumped 92.1, could have filled some holes in the east part of the market. The programming and staff are decent.
I’m a little surprised that Results operates in Sacramento in the first place.
I’m a little surprised that Results operates in Sacramento in the first place.
Not sure it's a cultural issue as much as geographical and/or urban. Much has been made of our largest cities who don't even have one country station in the top 15. For the top 10 cities in the US, less than half have any station in the top 15, though several (eg Dallas, Houston) have two. For CA: LA barely squeaks in with KKGO at #15; SF none; Riverside-SB's KFRG; and Sac of course has KNCI at #4 / 6.6.
I grew up in the Bay Area and cannot relate to the country radio lifegroup in any way. I can like individual songs, but they tend to be the older ones from the 60's though the early 80's.
I think Sacramento can use an older skewing rhythmic station. Surprisingly, KHYL does well with the Classic Hip Hop format that is non existent in the Bay Area and on a Class A in Los Angeles. I miss the old 98.1 KISQ and V-101, but then, I'm an old man...lol. At least the Bay Area has Q102.
I think Sacramento can use an older skewing rhythmic station. Surprisingly, KHYL does well with the Classic Hip Hop format that is non existent in the Bay Area and on a Class A in Los Angeles. I miss the old 98.1 KISQ and V-101, but then, I'm an old man...lol. At least the Bay Area has Q102.
The "Bounce" format seems to be the popular idea thrown around these days. Not sure if it's a long-term format yet. Just a song list that people seem to like.
To be honest, I don't think this decision will be based on format. Filling a format hole is not a motivation here. It's going to be either about monetization or salvation. Those are the two primary goals.
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