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"Inside Radio" does a piece on KEXP's success

Thanks for this article. I was a bit surprised it didn't mention two notes about KEXP -- last year's slight reformat to introduce more diversity and make it less Triple-A, and the longstanding emphasis on digital presence (website, app, digital playlists) which makes the station "where the music matters" accessible beyond Seattle.

The "community" includes fans across the nation who send in money whenever the station is in pledge-drive mode, which supports the article's thesis that KEXP is more than just a jukebox. The ratings are nice but not the be-all and end-all.
 
TexasTom said:
I suspect that there are few commercial AAA stations that can match that AQH rating.
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There aren't a lot I can think of. Even heritage stations such as KPIG in Monterey or KINK in Portland have become some variation of alternative. The Triple A audience gets to be pretty old. Over 55 is being charitable. Some non com AAAs have demos over 65. What KEXP has done is tighten the music a little bit, and it's done amazing things for their demos. Commercial alt stations could learn a lot from what they've done.
 
TheBigA said:
There aren't a lot I can think of. Even heritage stations such as KPIG in Monterey or KINK in Portland have become some variation of alternative. The Triple A audience gets to be pretty old. Over 55 is being charitable. Some non com AAAs have demos over 65. What KEXP has done is tighten the music a little bit, and it's done amazing things for their demos. Commercial alt stations could learn a lot from what they've done.
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Your comment about the demographics for the AAA format raise another question, which is what is the age of the listeners to KEXP - an older audience wouldn't be a problem for a non-comm as long as enough listeners contribute.
 
TexasTom said:
Your comment about the demographics for the AAA format raise another question, which is what is the age of the listeners to KEXP - an older audience wouldn't be a problem for a non-comm as long as enough listeners contribute.
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Exactly, but KEXP is #2 18-34 and 18-49. So they have their cake and eat it too.

KISW is #1 in both groups.
 
notalent said:
It probably doesn't hurt to not have 20 minute spot blocks... Which could be part of their success... Huge spot block fatigue.
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My bet is that ranking is likely cume. It would be interesting to see how it stacks up for TSL. As we've talked about recently, lot's of ways to slice the data.
 
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