KLOK-AM is now Radio Mirchi

[Y2kTheNewOldies]

Mirchi Expands To The Bay Area - RadioInsight

radioinsight.com

Note this caters to the India demographic according to the article.

 

[landtuna]

Do they still have the ticking clock sound in the background?

 

[mikecroaro]

I used to listen to 1170 KLOK sometime in the early 2000's when they played cumbia music.

 

[HenryOchs]

I used to listen to 1170 KLOK sometime in the early 2000's when they played cumbia music.

I listened to 1170 KLOK when I was in my teens way back in the 1980's. They were an Adult Contemporary station back then.

 

[Signal Geek]

Do KLOK's owners also own San Jose's 92.3 FM, which also has an Indian format?

 

[Miss Tuned]

Mirchi Expands To The Bay Area - RadioInsight

radioinsight.com

Note this caters to the India demographic according to the article.

Is this a relay of the existing Mirchi network that exists on FM in India, or a US station using the brand and format but programmed separately?

 

[michael hagerty]

KLOK has been serving the South Asian American community since 2009. As of the 2010 Census, there were an estimated 250,000+ people of that heritage in the Bay Area.

 

[Cityguy76]

This market is the fastest growing south asian community. Its nice they have a strong listener base...