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Boston Radio Ratings June 2021
- Thread starter freqlost
- Start date
WKLB up 2 full shares since March! WBWL still grinding along in the low 2s. No bump yet from the surprising first-place Red Sox for WEEI-FM, guess people prefer listening to the Sports Hub hosts talk about the Sox than those on the team's flagship station. 97.7 flat in its first book as WZRM compared to its last one as WKAF.
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Either that or the Red Sox since winning it all have lost their cult like following they used to have decades ago.
WBOS still going downward.
Do radio stations owners get a discount for subscribing to Nielsen with more than one station ?
I am noticing several Costa-Eagle Radio Ventures down the bottom
WBOS still going downward.
Do radio stations owners get a discount for subscribing to Nielsen with more than one station ?
I am noticing several Costa-Eagle Radio Ventures down the bottom
While it is just a hunch, I bet that Rumba 97.7 is likely billing no worse than WKAF was.
I doubt it is billing much of anything yet. New stations in a cluster will often bonus existing advertisers on the new station, and offering very cheep "pioneer package" spots is also common.
It takes 4 to 6 months to start getting agency attention if there is apparent ratings growth. Local direct accounts are not likely to buy a new station unless it is really cheap.
Groups sign global packages, so they get a better rate per station... just like on can of Coke at the 7-11 is more than the cost per can if you buy one of those 12 can cartons, and that is more per can than buying those 24 to 30 can boxes at Costco.
The rate also depends on market size as well as whether the station buys some of the additional services like programming packages and qualitative reports.
ouch:
Would that explain why English-language spots are being aired on Rumba as well as spots in Spanish? Advertisers not going the extra mile to reach out to listeners on a station they're not convinced that (a) they should even be on, or (b) anyone with money to spend is listening to in the first place?
this might be a question better posed in its own thread--but how does Audacy even begin to right this ship? I know these are just vanity 6+ numbers, but to have only one station in the top 10 can't be good for business. And that station (WMJX) has been sinking since Entercom took over.
WEEI is in JMN territory, which was where WODS (AMP) was when it flipped. BIG103 seems to be doing ok...but appears to only be taking share from WBOS, which was limited to begin with, and hasn't dented WROR or WZLX at all
WEEI is in JMN territory, which was where WODS (AMP) was when it flipped. BIG103 seems to be doing ok...but appears to only be taking share from WBOS, which was limited to begin with, and hasn't dented WROR or WZLX at all
Huh? The last time the Red Sox had a "cult-like" following was pre-1967, when only a few diehards cared about the team. Cults are generally small, and that won't generate ratings. Do you mean that a large number of fans have actually lost interest in the Sox or that they don't obsess over every result, managerial move and personnel decision the way they've done since the dawn of sports talk radio in Boston?
I wonder how much WEEI has been hurt by the Red Sox also being on Sirius/XM.
I know many who listen that way including myself.
I know many who listen that way including myself.
Ah, the "I am the world" fallacy! SiriusXM has somewhere south of 35 million subscriptions. There's no way enough of them could be concentrated in the Boston market to have a significant impact on any station's ratings. Any sentence beginning "I know many who ..." almost always has zero validity outside of the raw fact that x number of people that you know -- probably in double digits at best -- do in fact do what the person making that statement says they do.
Also, most of both WBZ-FM's and WEEI-FM's listenership is to talk shows, not play-by-play. SXM doesn't provide any of those, except as Red Sox network filler during rain delays.
BTW, I often listen to Sox games on SXM too, but only road games, so I can escape the nasal, humorless whinings of Joe Castiglione by listening to the other team's broadcasters.
I'm curious as to how Worcester's WWFX, "100FM The Pike", is doing ever since they brought in Mike Hsu (replacing Bruce Palmer), Mistress Carrie and changed their music to essentially become the new (old) WAAF. I no longer listen to The Pike as I hate the new music. It's all noise to me.
They've lost some passionate fans after going 'full woke' last year.
The only thing showing is their cume has dropped since the changes were made from 40,000 in the Boston report in March to 30,000 in June.
Their signal starts fighting with WBRS just east of I-495.
Enough to impact ratings of their flagship station?
And that could be caused by as little as one or two meters in a single household. The PPM is totally unreliable for stations with a rating (not "share") in the 0.1 range.
idk if I'd call Greg Hill "full woke" -- you're seeing ghosts
As has been said once sports gambling is licensed in MA, it could well be--Audacy is putting their BetQL network on some of their AMs...don't know if they would displace ESPN on their 850 though
Are younger people especially not tuning into
loooong games? The woke bit, etc...and the more
popular local team is the Pats
loooong games? The woke bit, etc...and the more
popular local team is the Pats
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