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June Ratings....

deejaywestbrook

deejaywestbrook

https://ratings.****************/cgi-bin/rol.exe/arb047

Atlanta's Summer of CHR heats up. I believe Power's Jubul Show is gaining traction. A few people I've talked to right here in Atlanta can't seem to get enough of the phone pranks and his War Of The Roses segments. 🤔 I haven't heard any of it, only because he's on long before I wake up. Lol Good for them tho. Star sounds good but ratings are still flat. IMO they should go full on, (real) Classic Hits.
 
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When is WNNX gonna do something? Atlanta's Rock Station? Yeah, if that rock is in a lake. Sinking lower every month. .1 above a Jazz station? Pitiful. SRV is #2, figure it out Axel. Oh wait, he wants more music on the morning show. Idiot.
 
The whole Cumulus Atlanta cluster appears to be having bad problems. Q is just outside of the top 5, but Power is close enough to take them over (a la Bull vs. 101.5).

I wonder if 105.3 is underperforming expectations? I know it’s a somewhat unique limited signal but it hits the areas it should to do better than it is. 3 translators are beating it…
 
101tm said:
I wonder if 105.3 is underperforming expectations? I know it’s a somewhat unique limited signal but it hits the areas it should to do better than it is. 3 translators are beating it…
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With 105.3, it's a matter of in-demo ad sales, not share or cume.
 
...and the whole world can now see that the Breakfast Club's ATL affiliate is earning horrendous ratings.

Urban/hip-hop in major markets is coming off its weakest ratings nationally in probably the modern history of the format. Atlanta has not one, not two, not three, but four (!!!) such stations.

I must admit, at time of the flip, I thought it was a decent idea. I thought the Breakfast Club would draw a respectable sized audience to the station. I was clearly wrong.

There has got to be a better use for that signal.
 
Re: Rock 100.5...

Axel thinks playing total stiffs such as "Bulletproof" by Godsmack twice a day for months on end is great programming strategy.

Why not play Awake, Greed, Bad Magick, Whatever, Love-Hate-Sex-Pain or Keep Away by Godsmack instead?

He also has burnt "Fear Inoculum" by Tool to a complete crisp twenty times over. Why not play "Prison Sex," "Stinkfist," "H." or "Schism" instead?

About 90 percent of the time Metallica plays on the station, it's crappy Load, Reload, or S&M album tracks no one wants to hear. 80's Metallica (and dare I say 2010's Metallica) doesn't receive enough airplay.

He is a great example of an arrogant programmer who views his audience with disdain. Scores of people on FB sounded off when music began interrupting the morning show 2 to 3 times an hour. The station was - pardon the pun - "radio silent" in response to the criticism and continues that unpopular programming policy to this day.
 
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MarkW said:
Axel thinks playing total stiffs such as "Bulletproof" by Godsmack twice a day for months on end is great programming strategy.
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Do you think he does this by himself? That there's no one else involved in the music the station plays?
 
MarkW said:
...and the whole world can now see that the Breakfast Club's ATL affiliate is earning horrendous ratings.

Urban/hip-hop in major markets is coming off its weakest ratings nationally in probably the modern history of the format. Atlanta has not one, not two, not three, but four (!!!) such stations.

I must admit, at time of the flip, I thought it was a decent idea. I thought the Breakfast Club would draw a respectable sized audience to the station. I was clearly wrong.

There has got to be a better use for that signal.
Click to expand...
Seems to me if they just wanted clearance for the show in ATL, they could have left it on 96.7 with the urban format instead of 96.7 just being tossed around like it is.

Even when iHeart had two Spanish stations in the market on 105.3 and 105.7, 105.3 got better ratings.
 
Do you think he does this by himself? That there's no one else involved in the music the station plays?
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He's the PD. He has responsibility over one station - just one! Most PDs have to run two, three or even four stations these days. Yet, he *still* only manages a 1.5 share (or thereabouts) for the one measly station he programs. Just a truly pitiful performance.

Do I think he's the only person who is involved? No, I do not. However, I firmly believe he has a very large say in what songs get played and which ones do not.
 
MarkW said:
He is a great example of an arrogant programmer who views his audience with disdain. Scores of people on FB sounded off when music began interrupting the morning show 2 to 3 times an hour. The station was - pardon the pun - "radio silent" in response to the criticism and continues that unpopular programming policy to this day.
Click to expand...

Pretty sure radio programmers ignore Facebook complaints the way most media companies do -- because complainers make up a disproportionate proportion of FB commenters. That's what haters do. Likers, not so much. There's a much larger "silent majority" of listeners who like or at least are comfortable listening to a certain program, host or playlist. They just don't go on Facebook to tell the world how they feel; it's not something your average radio listener is inclined to do. And even if "scores" of FB posters are against the policy, a score is 20, so how many multiples of 20 are commenting? Four score is 80 -- sounded good when Abraham Lincoln said it, but it's just a tiny fraction of even the number of listeners a 1.5 share represents in a big market like Atlanta?
 
All I know is the station's ratings (other than a brief period of decent ratings that lasted all of two months earlier this year) have generally been terrible since he's been at the helm.

Do you actually think any of the morning show listeners - other than perhaps a small fraction - were happy about music being inserted?

Show me the evidence where that decision has benefited the ratings. All I see is a station that a few years ago enjoyed a 3 share on a pretty consistent basis until Cumulus began dismantling what worked.
 
MarkW said:
Do I think he's the only person who is involved? No, I do not. However, I firmly believe he has a very large say in what songs get played and which ones do not.
Click to expand...

Everybody works for somebody. Even Mary Berner works for somebody. Above the PD, there is a GM, a format captain, a market manager, and the overall EVP of content. If a station is underperforming, the person who is responsible has to account for it. Especially in Atlanta, the home base. The top people of the entire company are in the building.
 
TheBigA said:
Everybody works for somebody. Even Mary Berner works for somebody. Above the PD, there is a GM, a format captain, a market manager, and the overall EVP of content. If a station is underperforming, the person who is responsible has to account for it. Especially in Atlanta, the home base. The top people of the entire company are in the building.
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I wonder how things are there right now with only one station (Q99.7) succeeding.
 
101tm said:
Seems to me if they just wanted clearance for the show in ATL, they could have left it on 96.7 with the urban format instead of 96.7 just being tossed around like it is.

Even when iHeart had two Spanish stations in the market on 105.3 and 105.7, 105.3 got better ratings.
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105.7 puts a strong signal over Gwinnett, which is the most important county for Latinos, and 105.3 does not. But 105.7 has virtually no signal in the south metro. iHeart felt they needed a small signal to pick up where 105.7 leaves off so 96.7 made sense. Complementing 105.7 with a big signal would be a waste.

I doubt The Breakfast Club was the only reason for the creation of The Beat, but I'm sure it played and continues to play a role. And it doesn't matter to media buyers who purchase syndication what the ratings are. All that matters is The Breakfast Club has an Atlanta affiliate.
 
TheBigA said:
Everybody works for somebody. Even Mary Berner works for somebody. Above the PD, there is a GM, a format captain, a market manager, and the overall EVP of content. If a station is underperforming, the person who is responsible has to account for it. Especially in Atlanta, the home base. The top people of the entire company are in the building.
Click to expand...
Well, not quite the same building but not far away:). The station facility was designed for 99.7 and 100.5 when the stations were still owned by Susquehanna. (100.5, which was then Q100, had recently signed on.) It was a beautiful facility. In the lobby was (still is) a small square in the wall through which you could look and see the 99.7 jock.

Eventually the space housed 99.7, 100.5, 101.5, 106.7 and 680/93.7. It was really packed to the gills at that point. I haven't seen the facility since 106.7 and 680/93.7 moved out.

Cumulus headquarters are in a landmark building in Buckhead, Terminus 100: https://www.loopnet.com/Listing/3280-Peachtree-Rd-NE-Atlanta-GA/4066430/.
 
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