Country is still king in Columbus with WCOL running the top. Interesting to see WOSU-FM (NPR 89.7) holding on to such a high ratings.. I don’t believe they ever have had this high a streak in the ratings game. WBNS-FM seeing a slight up tick but we’re moving into the usual Buckeye season for them which always causes them a slight jump. Classical 101 seeing a jump – I don’t believe I have ever seen 101,1 that high at least not under the classical format. 104.9 The River has disappeared with the July PPMs I guess they have stopped paying? Of course we still do not get a real picture of Columbus since so many stations don’t subscribe.. i.e. NABCO.
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July 2021 PPM's
- Thread starter xmusicmatt
- Start date
As I mentioned in the thread "WOSU's ratings bump was no flash in the pan", WOSU's rise from 7.3 to 7.8 gives them not only their highest share ever, but also their first #2 ranking (below WCOL, above WNCI).
One other notable jump was WODC bouncing from 3.8 to 5.5. Not sure why. The July ratings pre-date 93.3's recent imaging change to "Columbus' Classic Hits."
One other notable jump was WODC bouncing from 3.8 to 5.5. Not sure why. The July ratings pre-date 93.3's recent imaging change to "Columbus' Classic Hits."
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A 7.3 and a 7.8 are both within the normal margin of error of the PPM, given the market and sample size.
But the fact that this is their third up month in a row (5.8->6.9->7.3->7.8) should add some confidence. Also, wouldn't the fact that this month's increase is cume-driven also mean the error margin is less? I.e., the increase wouldn't be as likely to be driven by oversized listening among a small share of PPM panelists (unless maybe they've attracted some new listeners in lower-sample-size demos that have high weighting)?
Look back to pre-pandemic times. In the beginning of 2019 the station was getting in the 4 share range, so this indeed looks like a new level... likely in the 6 to 7 share range. Once listening returns to pre-COVID levels, we will know if this is permanent.
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