The Picture Changes

[Rusty Bridges]

Now that Shredd & Ragan have moved from 103.3 to 96.9, most people here will be checking them out, but there's also a possibility that a few listeners will be checking out the Edge now that it's music intensive (with some traffic and weather) during morning drive. This presents an interesting dynamic. There's now an station for (younger) male listeners who just want to hear some music in the morning. Could be they check in with S&R on 97 for the talk and bits, but surf to 103.3 for some music when S&R go into long commercial breaks. That's a similar role that Jack-FM served when both 97 and 103 had more talk than music in the morning.

 

[Radio-Bored-Op]

Now that Shredd & Ragan have moved from 103.3 to 96.9, most people here will be checking them out, but there's also a possibility that a few listeners will be checking out the Edge now that it's music intensive (with some traffic and weather) during morning drive. This presents an interesting dynamic. There's now an station for (younger) male listeners who just want to hear some music in the morning. Could be they check in with S&R on 97 for the talk and bits, but surf to 103.3 for some music when S&R go into long commercial breaks. That's a similar role that Jack-FM served when both 97 and 103 had more talk than music in the morning.

great observation, and excellent point !!!!