Maybe Boston isn't the right market for such a tweak or challenge. I doubt WRCH will ever add "Yeah." Most of the places where its signal is strongest are very, VERY white. WEZN not only is local to Bridgeport but to New Haven and Stamford as well. It seems to me that WEZN can afford to play the occasional hip-hop hit, as the station is viable as a third- or fourth-choice station to more non-white, non-suburban listeners in its area than WRCH is in its area.
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"Now" You're Talking
- Thread starter raccoonradio
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No, they went from “93.3 WSNE” to “Star 93-3” sometime in the early 2000s. Entercom/Star 93.7 complained. They were then “The new 93-3” for a while before becoming Coast 93.3, 93.3 Coast FM, and then Coast 93-3 again.
This is just a name change, they were already Hot AC.
Kristen was on WROR for awhile some years back.
Thanks!
Just Bristol County. The other 5 counties in the metro survey area are all in RI.
There certainly seems to be a signal-strength drop-off not far west of Providence, and no strong country signal from the west or north to afford a listening option, so I share your curiosity about the lack of competition. But then, the major population centers of Rhode Island are in its east, as are New Bedford and other Bristol County towns, so maybe there's no real reason to mount a challenge.
WWYZ has had all but the Norwich area of Connecticut and lower Fairfield County all to itself since flipping from AC in 1988, unless you count the years WPKX Enfield/Springfield siphoned off some listeners well to the north of Hartford. But WPKX was intended to be a Springfield station and never actively sought Hartford listeners or advertisers. That changed, of course, when the country format was moved off 97.9 and completely out of the Hartford market to 100.9 in Amherst, while 97.9 flipped to sports and moved its COL to Windsor Locks and its transmitter to Hartford. To me, WWYZ's status as most of Connecticut's only country station is slightly more puzzling than WCTK's in Rhode Island.
I view this as a major refreshing of the similar Hot AC/Adult Top 40 format this station has played for the past 30-35 years. Very similar to what this station did in 2017 when they added numerous 90s/early 2000s music to the playlist, except it's going by a new name and identify this time.
Give it some time, and I think this format would work in Boston. I would think about 5-8 years from now, this would be roughly the norm for the Hot AC format.
I primarily consider 93.3 a Providence station, that has coverage of many areas south of the Mass Pike/outside of 128 area in Boston, and the same with coverage of 92.3/94.1/95.5/105.1 as well.
98.1 has a strong signal that reaches most of the population of Rhode Island as well, so not worth another country station for competition with. Probably biggest competition 98.1 would have, is in those areas where it overlaps with 102.5 from Boston. If you went far enough west, 97.7 Norwich is your next option, although thats Southeast Conn mostly, same with 98.9 Worcester heading northwest of Providence, 101.7 Boston (in addition to 102.5) if your heading closer that way, and 103.9 Cape Cod for Barnstable eastward on the Cape. However, the primary coverage range of 98.1 would only have at the most competition from 102.5 in the northern communities.
Give it some time, and I think this format would work in Boston. I would think about 5-8 years from now, this would be roughly the norm for the Hot AC format.
I primarily consider 93.3 a Providence station, that has coverage of many areas south of the Mass Pike/outside of 128 area in Boston, and the same with coverage of 92.3/94.1/95.5/105.1 as well.
98.1 has a strong signal that reaches most of the population of Rhode Island as well, so not worth another country station for competition with. Probably biggest competition 98.1 would have, is in those areas where it overlaps with 102.5 from Boston. If you went far enough west, 97.7 Norwich is your next option, although thats Southeast Conn mostly, same with 98.9 Worcester heading northwest of Providence, 101.7 Boston (in addition to 102.5) if your heading closer that way, and 103.9 Cape Cod for Barnstable eastward on the Cape. However, the primary coverage range of 98.1 would only have at the most competition from 102.5 in the northern communities.
MassMusicMan
Banned
Clearly, you weren't at the bar with me on Friday night. That demographic is precisely why they would play "Yeah."
I think another reason nobody has challenged them is that there just isn’t as many signals in the Providence market as there is in Boston.
Yes, however while I have not seriously looked at the radio station breakdowns from there in a long while, doesn't Cumulas have 3 CHR's in its cluster there? At last check, in addition to WPRO-FM, WWKX, they also had WFHN, Fairhaven, New Bedford, Fall River, too. Albeit using that region as jfor its market area instead. The station still very much can be heard in the Providence Market also. Just wondering is all.
They are not? Last time that I had checked, whoever owned the Prividence cluster at that time still had them under their umbrella.
WFHN was spun off to Townsquare. And WFHN would have alot of overlap with WCTK. WCTK can serve the majority of Rhode Island well alone, and doesn't make sense to have another station compete.
Cumulus and Townsquare swapped a bunch of stations a few years ago. The stations in New Bedford went to Townsquare along with Portsmouth, Portland, Augusta, etc.
They are owned by Townsquare
She also worked at 92.9 WBOS and Mix 98.5 in the 1990s.
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