"The Marketplace Minute"

[wadio]

Cumulus is heavily promoting their new podcast, "The Marketplace Minute." It airs occasionally on their stations (at least on the internet streams) but the idea is apparently to get people to remember to listen to the podcast 3x a day. I'd say good luck with that!

The promos say things like, "When you're packing for a day on the road, tell Alexa, "Play The Marketplace Minute." When you're waiting for your food to grill, tell Alexa, "Play The Marketplace Minute," etc.

This makes no sense to me for several reasons.

The stock market is extremely fluid but the podcast is only updated 3x/day. Would, "The Traffic Minute," updated 3x/day ever fly?.

Investors have apps on their phones where they can access market news and check their portfolio positions up to the second.

The podcast also has other issues. For one, there's too much audio processing and no de-breathing, so the script readers sound like they're gasping for breath.

So what's the point? How long will this thing last? Time will tell.

 

[Kelly A]

Cumulus is heavily promoting their new podcast, "The Marketplace Minute." It airs occasionally on their stations (at least on the internet streams) but the idea is apparently to get people to remember to listen to the podcast 3x a day. I'd say good luck with that!

Many people with stocks in their portfolio are just looking for a overall market condition update, not a second by second view of their individual portfolio.

The promos say things like, "When you're packing for a day on the road, tell Alexa, "Play The Marketplace Minute." When you're waiting for your food to grill, tell Alexa, "Play The Marketplace Minute," etc.

This makes no sense to me for several reasons.

The stock market is extremely fluid but the podcast is only updated 3x/day. Would, "The Traffic Minute," updated 3x/day ever fly?.

It's a sponsor-able vignette that folks may or may not sign up for. When it comes to podcasts, you never know whether people will sign up unless you promote that the podcast exists.

Investors have apps on their phones where they can access market news and check their portfolio positions up to the second.

And some just want to follow the market conditions in a quick summary.

The podcast also has other issues. For one, there's too much audio processing and no de-breathing, so the script readers sound like they're gasping for breath.

I thought you folks LOVED audio processing?

So what's the point? How long will this thing last? Time will tell.

And that we agree on.

 

[itsTheRolyPoly]

Cumulus is heavily promoting their new podcast, "The Marketplace Minute." It airs occasionally on their stations (at least on the internet streams) but the idea is apparently to get people to remember to listen to the podcast 3x a day. I'd say good luck with that!

The promos say things like, "When you're packing for a day on the road, tell Alexa, "Play The Marketplace Minute." When you're waiting for your food to grill, tell Alexa, "Play The Marketplace Minute," etc.

This makes no sense to me for several reasons.

The stock market is extremely fluid but the podcast is only updated 3x/day. Would, "The Traffic Minute," updated 3x/day ever fly?.

Investors have apps on their phones where they can access market news and check their portfolio positions up to the second.

The podcast also has other issues. For one, there's too much audio processing and no de-breathing, so the script readers sound like they're gasping for breath.

So what's the point? How long will this thing last? Time will tell.

Umm... 🙌 I listen to it 3x/day on my podcast app via Podcast Addict. Its beneficial to my WSJ Minute Briefing and Cheddar News briefing podcasts that I subscribe to as well.