A radio format for 55-72? Could it work?

[vchimpanzee]

WERT Van Wert, Ohio has ads for hospice care and funeral homes but also the usual ads for car dealers and, as would be standard where there are farms, agricultural products and farm insurance.

 

[vchimpanzee]

Does the station get paid if people are told they can join the National Guard when the commercial ends with "The Ohio Association of Broadcasters and this station"?

 

[b-turner]

The National Guard spot is a public service announcement and aired free of charge

 

[vchimpanzee]

Another spot is for a politician who will do things right. Seems kind of early.

 

[Kelly A]

Why, seems to me those type of companies have deep pockets (plus, it's interesting to hear the [sped up/pitch corrected?] disclaimer at the end of the drug ads )?


Kirk Bayne

But, you don't seem to understand. They don't buy radio ads. It's difficult to sell the products they're marketing without pictures to go along with the audio. Especially to seniors who spend a lot of time in front of the TV watching old "Classic" shows.

 

[vchimpanzee]

The National Guard spot is a public service announcement and aired free of charge

I was afraid of that. I thought an online pharmacy was advertising, but there was advice on how to choose one and advice to go to fda.gov.

 

[vchimpanzee]

Other advertisers on WERT: A type of corn that farmers should plant, the county fair, and a company that installs ramps and wheelchair lifts.

 

[b-turner]

You might hear some PI Spots (or per inquiry). These are easy to recognize. They have 1-800 numbers and the number is normally repeated 3 times. The station runs a PI free and when the advertised product is sold from that 1-800 number with the station's zip codes in their coverage area, they get a commission on the sales (usually around $5). You notice bunches of PI commercials on TV. A station like WERT has the opportunity at local advertising sales unlike a major market station. It is likely they can get some local dollars.

 

[davideduardo]

Drug, life insurance companies, and walking devices like "Hurrycane's" don't advertise on radio.

They all depend on visuals that emphasize how life is enhanced due to their product or service. The drug companies love people on the beach, in parks or by the pool enjoying what would be a miserable life without their pre$cription med.

 

[vchimpanzee]

You might hear some PI Spots (or per inquiry). These are easy to recognize. They have 1-800 numbers and the number is normally repeated 3 times. The station runs a PI free and when the advertised product is sold from that 1-800 number with the station's zip codes in their coverage area, they get a commission on the sales (usually around $5). You notice bunches of PI commercials on TV. A station like WERT has the opportunity at local advertising sales unlike a major market station. It is likely they can get some local dollars.

Yeah, a lot of local businesses advertise. For a 250-watt station they sure cover a loot of territory.

 

[Kelly A]

So getting back to the original question: The answer is still no.