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CBS News Unveils Morning Show Changes - New Name, Look And Studio


When Nate Burleson joins Gayle King and Tony Dokoupil as co-host of CBS’s morning show next month, the program will have a new look, theme and name: CBS Mornings.

The changes, to launch on Sept. 7, will connect all of the morning shows together with some of the elements of its long running CBS Sunday Morning, which has long topped its time period on weekends, including the use of the sun logo and trumpet music, Gottfried Reiche’s Abblasen.
 
CBS seems to be the only one to keep changing. ABC's Good Morning America has been on for 50 some years and the Today show has been on since the 1950's. CBS This Morning was on from 1987-1999 when they replaced it with The Early Show. That didn't work out and they brought back This Morning in 2012. Now their changing again. Maybe CBS should cancel their news programming all together.
 
CBS seems to be the only one to keep changing. ABC's Good Morning America has been on for 50 some years and the Today show has been on since the 1950's. CBS This Morning was on from 1987-1999 when they replaced it with The Early Show. That didn't work out and they brought back This Morning in 2012. Now their changing again. Maybe CBS should cancel their news programming all together.

It appears CBS is trying to find a formula that will (finally) work and attract viewers. The quote below is from the same article linked to in the original post above. Regardless of what CBS has tried, they've always placed 3rd behind the 2 other major networks....For the past 57 years. Quite the record!
The weekday show has been titled CBS This Morning since 2011. Although it has gained some traction as a newsier alternative to its broadcast rivals, it is still in third place in the ratings, as have the many previous incarnations the network has tried over the past 57 years.
 
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Bring back Captain Kangaroo?
Good lord no
Last time I saw Bob Keeshan (Captain Kangaroo) was when the FX network had a morning program called "Breakfast Time" which ran for a few years in the mid-90s before moving over to Fox as "After Breakfast" where it died a quick death. From what I recall, the programming at FX was aimed at the demographic that would remember Captain Kangaroo, so they brought Keeshan on that show to make appearances. While the producers perhaps thought it'd be sentimental for people who'd remember him from their youth, at that time he was around 70 years old, had slowed down considerably and I recall my boss at the time walking into the room when they were airing some banter with Keeshan and he looked at the TV and said "Oh wow, why are they even showing him like that, they shouldn't be doing this."
 
Sheesh, the sun logo and 'Sunday Morning' music, on weekdays? Seems like they really are targeting the older population! At least, what's left of the TV population altogether. How many don't even bother with the morning shows anymore? Or even local news morning shows (like Q13 News This Morning in Seattle)?
 
Perhaps there just isn’t enough morning audience for all these news/feature shows. But that goes against the usual competitive atmosphere that may not even be relevant today.
 
The fact is there's a lot of profit in these morning shows, even if it doesn't get big ratings. CBS hasn't splurged on the big salary hosts the way NBC has done. The money helps fund the rest of CBS News, which is an expensive division. So they're not going to willingly give up the airtime.
 
CBS News, which has gone through how many evening news anchors since Dan Rather left? Four? Five? No wonder ABC and NBC beat them for the evening news crowd. Which for the most part is 60+. Look at all the commercials. Medications, prescription medications, more medications, Salonpas, and more medications.
 
Sheesh, the sun logo and 'Sunday Morning' music, on weekdays?
Already been done. In the 1979-82 time range CBS had a weekday companion of the Sunday morning show that used the same theme music (usually shortened) and similar graphics. At first the weekday version ran 60 minutes and was later expanded to 90 minutes for a year or so. Originally anchored by Bob Schieffer, later by Charles Kuralt working a long week. The 90 minute version had a 7:30am start time, which followed a revamped half-hour version of Captain Kangaroo, called Wake Up.

Personally, I liked the Hughes Rudd version of the CBS Morning news back in the 1970s. Rudd's sardonic delivery frequently brought a smile to my face.
 
Keep in mind that if they bring back some kind of Kangaroo show, it would have to operate under the current children's programming rules, that make it difficult to merchandise. Meanwhile if you watch the current show, they do a lot of sponsored segments. There's a lot of money to be made in hosted sponsorship bits. The FCC wouldn't let the Captain do any of that.
 
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