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Easy 105.9 / Myrtle Beach

lanceventa said:
As said writer...

Just because it doesn't reach your personal definition of Soft AC anymore, by all industry standards WEZV is very much still Soft AC.
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The format for a year and a half could not possibly have been soft AC, though. That was discussed extensively here. If WEZV is back to soft AC, that has just happened.

It's not just my opinion. Threads where this was discussed extensively


 
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vchimpanzee said:
The format for a year and a half could not possibly have been soft AC, though. That was discussed extensively here. If WEZV is back to soft AC, that has just happened.

It's not just my opinion. Threads where this was discussed extensively


Click to expand...

So, you and a bunch of fanboys .. most of who have probably never worked in radio are more informed and correct then someone whos been in the industry for years and tracks it as part of their job?
 
SomeRadioGuy said:
So, you and a bunch of fanboys .. most of who have probably never worked in radio are more informed and correct then someone whos been in the industry for years and tracks it as part of their job?
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I would like the journalist to trust that WEZV really played the songs in the lists I posted and make a judgment. In most of the lists i only included the songs that to my knowledge had not been played on the station. I'm telling you that for a year and a half this was a different format.

For reasons that I do not understand, WEZV called itself "soft AC" for ten years before actually switching to the format. Someone at The Sun News used to report on format changes in radio and when I emailed him in 2017, he wasn't convinced there had been an actual change because WEZV was trying to make up its mind what it wanted to do. I tried contacting the paper and was successful. Someone wrote an article. But it was misleading, giving the impression there had been a minor format change. What was true is that Frank Sinatra and Dean Martin WERE gone. One could argue if Billy Joel and Elton John were not new to the format, even though the article gave the impression they were, then the change was actually a minor one. But Madonna and Sting and REO Speedwagon were what was different. Unless songs by all of them were being played. I never heard them before 2017 the few times I listened. The fact is if WEZV is still soft AC and no journalist has ever reported that it wasn't, this gives the impression WEZV hasn't changed at all in 13 years.
 
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vchimpanzee said:
I would like the journalist to trust that WEZV really played the songs in the lists I posted and make a judgment. In most of the lists i only included the songs that to my knowledge had not been played on the station. I'm telling you that for a year and a half this was a different format.
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A radio format is not determined exclusively by playlists but also by the target demographic the station is trying to reach, presentation, texture, etc.. In those terms Soft AC is an older targeting version of AC. The station plays no currents and a very limited selection of music from the 21st century. Just because something on your list may be too "hard" for what you consider Soft AC, keep in mind formats evolve.

WDUV in Tampa is the prototype for most of the Soft AC's that have launched in the past decade or so. Their playlist is nearly identical to WEZV.

www.wduv.com

105.5 WDUV

www.wduv.com www.wduv.com
 
lanceventa said:
A radio format is not determined exclusively by playlists but also by the target demographic the station is trying to reach, presentation, texture, etc.. In those terms Soft AC is an older targeting version of AC. The station plays no currents and a very limited selection of music from the 21st century. Just because something on your list may be too "hard" for what you consider Soft AC, keep in mind formats evolve.

WDUV in Tampa is the prototype for most of the Soft AC's that have launched in the past decade or so. Their playlist is nearly identical to WEZV.

www.wduv.com

105.5 WDUV

www.wduv.com www.wduv.com
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That is now, but what about the last year and a half up until several weeks ago? If you looked at my lists of what I heard, wouldn't you agree it was AC?
 
lanceventa said:
A radio format is not determined exclusively by playlists but also by the target demographic the station is trying to reach, presentation, texture, etc.. In those terms Soft AC is an older targeting version of AC. The station plays no currents and a very limited selection of music from the 21st century. Just because something on your list may be too "hard" for what you consider Soft AC, keep in mind formats evolve.
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Nicely stated.

We also have to understand that format descriptive names are fairly broad. It's a bit hard to determine when a station stops being CHR and starts being a Hot AC. In this case, many CHRs are Hot AC in daytime hours and are more current at night and on weekends. A personality morning show on a Hot AC may play only mainstream AC in their show. The amalgamation of presentation, percentage of currents, recurrents and gold is part of the formula, but other things like how far back the gold goes is also a factor.

The playlist monitoring services like BDS and Mediabase have to use a panel of experts to decide which stations fit which format categories.

Tempo is one of the lesser important factors.
lanceventa said:
WDUV in Tampa is the prototype for most of the Soft AC's that have launched in the past decade or so. Their playlist is nearly identical to WEZV.
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And WDUV used its Miami sister station to create its current sound. When WFEZ launched, it copied WDUV which was a very traditional leaning "almost MOR" type of AC. It did not work, because Miami had long ago lost its dominance of "blue haired old white ladies". So WFEZ adopted a modernized approach, with a more gold based version of WLYF. WFEZ now ties or beats WLYF.

And the owner modified WDUV to be like WFEZ, and went from #1 with mostly 55+ listeners and #15 in billing to around second or third in 12+ but in the top 3 or 4 in 25-54 and moved up at least 10 positions in revenue.

Yet, despite all these changes at WDUV and WFEZ, both continued to be classified as "AC". When we look at how the sausage is made, we find very considerable differences between different AC implementations.

In brief
 
For the record, most journalists at a newspaper are pretty clueless about radio. Most all articles are just rewrites of information they are given by a station. I have honestly seen some really silly articles resulting from the writer trying to find an angle to start an article based on information given the person by the station who really didn't tell the writer the details to make the data fit together. For example, one on a Low Power FM (limited by law to 100 watts at 30 meters) stated the little station was starting with an emphasis on two things, music and conversation unlike any other station on the dial. The article concludes by saying, (I am paraphrasing) surely if they are successful the FCC will increase their power to reach the whole city.
 
I haven't been listening to WEZV online due to their having "last songs played". They are saying "Continuous light favorites" (and the web site now has this) on air, both in recorded station IDs and live, and even using the word "relaxation". I personally wouldn't call it relaxing and I don't like some of the songs, but it does have a good sound these days if someone likes this sort of thing. Also, John Tesh replaced Delilah.

Once again I mostly stayed with 94.9 the Surf. I don't like some of their songs and the station gets on my nerves after a while, but unlike WEZV there's never anything so bad I change it, which is the general idea.
 
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It's amazing after all these Justin Bieber and Justin Timberlake and Jonas Brothers songs that a list of "last songs played" now includes so many songs that could be on adult standards radio. There is still the occasional questionable song such as "Danger Zone" and the slightly less strange "She Drives Me Crazy" but it sure is different now.

They promised Christmas music would start today but the last songs played are still regular soft AC.
 
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