Boston August Ratings.

[Motown]

August ratings have been posted and the two Boston AM stations have higher ratings then last month. WBZ and WRKO continue to perform very well in the 6 and up ratings. Very impressive that Boston still counts on WBZ for news, traffic, weather and sports updates. WRKO with their great live and local daytime line up with Jeff, Grace and Howie continue to perform well and sell the advertisers message.
The ratings continue to demonstrate that there is a significant loyal audience for live and local. Compare these two stations with Talk 1200 WXKS. Dead last with a 0.0 rating. No audience.

 

[CTListener]

August ratings have been posted and the two Boston AM stations have higher ratings then last month. WBZ and WRKO continue to perform very well in the 6 and up ratings. Very impressive that Boston still counts on WBZ for news, traffic, weather and sports updates. WRKO with their great live and local daytime line up with Jeff, Grace and Howie continue to perform well and sell the advertisers message.

How long will the advertisers stick around if these two stations don't move to FM?

 

[Retro]

How long will the advertisers stick around if these two stations don't move to FM?

If they are still performing well, then why would they defect at all?

 

[freqlost]

WROR still #1, but as big drop.

WBQT ,WXRV & did good.

 

[DavidZ]

https://ratings.****************/content/arb013

 

[Retro]

WROR still #1, but as big drop.

WBQT ,WXRV & did good.

Now, perhaps WROR's last rating was artificially high?

 

[raccoonradio]

WBUR and WGBH are classified as news-talk, get good ratings and are on the FM dial. Listeners of
Jeff, Howie, Grace, Morgan, Rea, newscasts et al on the iHeart stations are content to continue
listening on Ancient Modulation--and many listeners get it by stream. A few may tune in on
the HD2s of 100.7 and 107.9.

Howie has affiliates all over New England including on some FM signals. But as far as
680 and 1030 go, all is well and iHeart-Premiere gets ad $$ on the syndie shows on 1200
despite low ratings. We're a provincial market and national talkers like Beck, Sexton and Travis, and Hannity trail the pack.

 

[Deleted User]

6+, "beauty queen numbers", which in real life might give you bragging rights for " the #1 station in Boston", but completely useless for selling spots to clients...... and that is the business of (most) radio operations

 

[Retro]

6+, "beauty queen numbers", which in real life might give you bragging rights for " the #1 station in Boston", but completely useless for selling spots to clients...... and that is the business of (most) radio operations

Yes, I am very sure that everyone who particpates, knows as much.

 

[davideduardo]

Now, perhaps WROR's last rating was artificially high?

Not "artificially". Just "at the high end of a range".

Remember, wobbles in the +/- 10% of share range are within the published margin of error of the PPM. In lower numbers, the error range is even higher in percentage... a 0.5 share can be a 1.1 or a 0.1.

 

[Retro]

Not "artificially". Just "at the high end of a range".

Remember, wobbles in the +/- 10% of share range are within the published margin of error of the PPM. In lower numbers, the error range is even higher in percentage... a 0.5 share can be a 1.1 or a 0.1.

That is good to know!

 

[Retro]

So, it looks like WZRM "Rumba 97.7" has leveled this month. While WJMN "Jam'n 94.5" holds steady. WBQT "Hot 96.9" increases just a little bit.

 

[CTListener]

If they are still performing well, then why would they defect at all?

Change in strategy to chase younger listeners who'd be more likely to act on their message and buy what they're pitching, perhaps? This might be a bigger problem for WRKO, which has no real news element and depends on right-wing talk for its ratings, than for WBZ, which is all-news during the day parts that really matter. News skews old, but conservative talk practically wallows in the La Brea tar pits with its audience.

 

[CTListener]

BTW, I notice that perennial forum punching bag WUMB goes from 0.1 to N/A this month. Station no longer subscribing to Nielsen or not one 15-minute impression on anyone's PPM during the rating period?

 

[Least]

BTW, I notice that perennial forum punching bag WUMB goes from 0.1 to N/A this month. Station no longer subscribing to Nielsen or not one 15-minute impression on anyone's PPM during the rating period?

I went to UMB, and I didn't know it even had a radio station. I knew that UML had/has one. But never knew about UMB. 😆

 

[CTListener]

I went to UMB, and I didn't know it even had a radio station. I knew that UML had/has one. But never knew about UMB. 😆

I listened to UMB a lot in its Folk Radio incarnation, having been a big WCAS fan in my college days. I realize that not a single student has ever been on air, but it did fill a musical niche in a city that had a lively folk scene at the time. The current Americana format has a Southern, rootsy feel to it that doesn't say "Boston" (or "Cambridge") at all, IMO.

 

[Deleted User]

I went to UMB, and I didn't know it even had a radio station. I knew that UML had/has one. But never knew about UMB. 😆

it isn't that WUMB has a radio station, it is all the translators and other FM's they gobbled up to program (with student money?) stuff very few people listen to

They gobbled up the 91.7 freq when Phillips Andover Academy turned it in.... which would have helped WUML 91.5's pattern as it was nulled towards WPAA to protect it many years earlier.... IMHO they could have given WUML relief and still not have caused a problem for Tuft's 91.5 WMFO

WUMB-FM is a non-commercial, public radio station licensed to the University of Massachusetts, with studios at the UMass Boston Campus as the central hub for a network of eight stations in: Boston, Worcester and Falmouth at 91.9FM, Newburyport, Stow and Marshfield at 91.7FM, Orleans at 1170AM, and Milford, New Hampshire at 88.7FM. All eight facilities simulcast the identical program schedule, which is produced from the central station. Our 24 hour a day broadcast schedule reaches over 80,000 individual listeners in over 275 cities and towns in eastern and central Massachusetts and Cape Cod, along with parts of Rhode Island, New Hampshire and Connecticut.

 

[Eli Polonsky]

WUMB-FM is a non-commercial, public radio station licensed to the University of Massachusetts, with studios at the UMass Boston Campus as the central hub for a network of eight stations in: Boston, Worcester and Falmouth at 91.9FM, Newburyport, Stow and Marshfield at 91.7FM, Orleans at 1170AM, and Milford, New Hampshire at 88.7FM. All eight facilities simulcast the identical program schedule, which is produced from the central station. Our 24 hour a day broadcast schedule reaches over 80,000 individual listeners in over 275 cities and towns in eastern and central Massachusetts and Cape Cod, along with parts of Rhode Island, New Hampshire and Connecticut.

That must be old copy because it doesn’t include their most recent ninth one, 91.5 FM in Gloucester (WUMZ).

 

[Deleted User]

right off their website

so again NINE stations, broadcasting the same stuff, to an audience of how many?

For the record when 91.7 was up for grabs in Marshfield, the non profit that was trying for the license was disqualified because Ed Perry (WATD) was on the board of the group applying for the license.

You would think having a person of Ed's background would be a help, but it sank them ( Thanks for nothing effn c c )

So between them grabbing up the remains of WPAA and screwing over my adopted home town of Marshvegas, I don't have a lot of love for WUMB

 

[CTListener]

right off their website

so again NINE stations, broadcasting the same stuff, to an audience of how many?

For the record when 91.7 was up for grabs in Marshfield, the non profit that was trying for the license was disqualified because Ed Perry (WATD) was on the board of the group applying for the license.

You would think having a person of Ed's background would be a help, but it sank them ( Thanks for nothing effn c c )

So between them grabbing up the remains of WPAA and screwing over my adopted home town of Marshvegas, I don't have a lot of love for WUMB

If we ever meet IRL, I ought to think twice about wearing my vintage Folk Radio T-shirt.

WUMB, even in its current incarnation, is a fall-back station on my now-infrequent trips back to the Boston area, and I appreciate being able to hear it from Exit 9 (or whatever it's called now) to 128 and beyond. It beats a bunch of Godcasters and, frankly, a bunch of college or prep school stations with students playing the songs they like to listen to while stoned or trying to show how woke they are by playing songs of angry victimhood. But weirdly, I kind of feel your pain -- my family used to be in Swampscott, near the Salem line, and I used to curse WMWM for splattering all over WUMB.