Aug 6+ Three in a row for IHR

[DrAkbar]

https://ratings.****************/cgi-bin/rol.exe/arb057

Even though it's only 6+, I Heart scored the top three rankings with KEZ (6.7), KFYI & KYOT (both tied at 5.0). Can it get any worse for Bonneville's KTAR-FM (3.4) and the answer is YES. Sports Parking Lot 98~Seven without the Suns falls from a 6.1 to 2.2, and Sports Parking Lot 6~Twenty languishes with a 0.3 share. The WOW Factor (KOAI) continues to knock on the door of a 4 share...not bad for a rimshot that's found a sweet spot in the market.

 

[TheBigA]

The WOW Factor (KOAI) continues to knock on the door of a 4 share...not bad for a rimshot that's found a sweet spot in the market.

From station consultant John Sebastian:

August Phoenix Nielsen Weekly and Monthly for The WOW Factor:
4.8 6+ latest week…best ever!
Monthly statistics:
6 straight months #1 55+ All Week, All Stations! August monthly 3 shares ahead of #2!
#1 55+ Music station AM Drive
#1 55+ Music station Middays
#1 55+ All stations PM Drive
#1 55+ Music station Nights!
#1 55+ All stations…All Weekend leading #2 by over 3 shares!
The Wow Factor now has the #1 Time Spent Listening among Phoenix Music stations 6+, 18+, 35+ and 55+!

 

[david]

From station consultant John Sebastian:

August Phoenix Nielsen Weekly and Monthly for The WOW Factor:
4.8 6+ latest week…best ever!
Monthly statistics:
6 straight months #1 55+ All Week, All Stations! August monthly 3 shares ahead of #2!
#1 55+ Music station AM Drive
#1 55+ Music station Middays
#1 55+ All stations PM Drive
#1 55+ Music station Nights!
#1 55+ All stations…All Weekend leading #2 by over 3 shares!
The Wow Factor now has the #1 Time Spent Listening among Phoenix Music stations 6+, 18+, 35+ and 55+!

The WOW Factor languished in the 1s and 2s for much of its initial couple years. What is the thinking as to why it has suddenly caught on this past year?
At inception, John Sebastian promoted it as a sure-hit success and was willing to relocate to whatever market (which as we know was Phoenix) was willing to buy in and let him do his thing. I thought the station's first years' ratings were disappointing compared to the hype, but now John has been proven right. What does this board think is the reason it has clicked, and why did it take so long to do so?

 

[TheBigA]

The WOW Factor languished in the 1s and 2s for much of its initial couple years. What is the thinking as to why it has suddenly caught on this past year?

They dropped all of the 90s country music and really fine tuned the music list. Plus there was the word of mouth thing. It takes a while for a station to catch on. They hung on long enough for an audience to appear.

 

[DrAkbar]

They dropped all of the 90s country music and really fine tuned the music list.

Eliminating the train wrecks helped as well. The WOW Factor is by far the softest music station in the Valley, and that also works to their advantage.

 

[TheBigA]

The WOW Factor is by far the softest music station in the Valley, and that also works to their advantage.

The data Sebastian posted confirms what we've been saying for a long time: The softer the music, the older the demo.

I'd love to look deeper into the TSL numbers to also see if there's a relation between TSL and age.

 

[Kelly A]

The data Sebastian posted confirms what we've been saying for a long time: The softer the music, the older the demo.

No surprise there.

I'd love to look deeper into the TSL numbers to also see if there's a relation between TSL and age.

Anecdotally one would have to believe TSL increases with age, especially on the Male side. 12-40F mainly use their phone for music and entertainment over longer periods. Confirming that would probably require expensive multi-market focus groups.

 

[TheBigA]

Anecdotally one would have to believe TSL increases with age, especially on the Male side.

That's what we see for news and talk formats. On the other side, TSL seems low at CHR. Actually we see that TSL is also low for those who stream music. There is something known as "streaming fatigue."

 

[Kelly A]

Actually we see that TSL is also low for those who stream music. There is something known as "streaming fatigue."

'Streaming fatigue' appears to exist on the audio and visual media sides. The major TV streaming providers have seen a flattening or drop in new streaming subscribers. Google and Amazon report similar statistics. Some of that can be attributed to Summer vacation times and lack of new releases due to COVID-related production stoppages.

 

[DrAkbar]

I'd love to look deeper into the TSL numbers to also see if there's a relation between TSL and age.

Yes indeedy! Beautiful Music stations measured TSL in hours. And because most of them prospered pre PPM, listeners would log the station's call letters as listened to during most dayparts.

The WOW Factor is a rimshot with a translator helping out on the east side. If they went harder, they'd be killed by the likes of KEZ, KOOL, KSLX, and KYOT. Advice to management: it aint broke, so don't fix it.

 

[davideduardo]

That's what we see for news and talk formats. On the other side, TSL seems low at CHR. Actually we see that TSL is also low for those who stream music. There is something known as "streaming fatigue."

TSL is format specific. Within formats that span broad age spans, like country and AC, we see that P1 listeners in every age group spend similar times.

Where TSL varies depends also on format:

Stations that have lots of P3, P4 listeners don't get much TSL from them. Those can be stations that are often heard in public places... an AC station or even, in NYC, WSKQ in the neighborhood bodega.

Stations with shorter TSL formats tend to be ones like Urban and CHR and variants, as they are programmed for shorter spans.

Another consideration is that stations targeting by gender get longer TSL within the target: men for sports, women for AC.

 

[landtuna]

Trying to listen to WOW streaming but it seems to be available only on the tune-in stream. Native KOAI websites don't have streams or any option to select them.

 

[TheBigA]

Trying to listen to WOW streaming but it seems to be available only on the tune-in stream. Native KOAI websites don't have streams or any option to select them.

There's a box in the upper right that says "Listen Live" but it's geo-fenced. You should be able to get it in Phoenix:

Welcome to our Internet stream!
This station is not streaming to your geographic area at the moment. You can interact with most of the player features, but will not be able to hear the audio stream. Please check back later, or contact the station if you have questions.

 

[landtuna]

There's a box in the upper right that says "Listen Live" but it's geo-fenced. You should be able to get it in Phoenix:

Nope. I am indeed in Phoenix metro and my IP locates me in Phoenix but almost nothing shows up when I go to KOAI's website. Can't get LIVE stream, recently played or much of anything else. Don't get the message you posted either.

 

[TheBigA]

Nope. I am indeed in Phoenix metro and my IP locates me in Phoenix but almost nothing shows up when I go to KOAI's website. Can't get LIVE stream, recently played or much of anything else. Don't get the message you posted either.

Then you have a pop-up blocker in your browser. Use an alternate browser, and it should work.

 

[landtuna]

Then you have a pop-up blocker in your browser. Use an alternate browser, and it should work.

Nope. Same results on Firefox and Chrome. I do have access to some things on KOAI website (survey for instance) that I do not have on Firefox but no streaming on either. Tunein works.