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Buffalo August '21 book

C

ckg279

Per AllAccess.com . 12+

1. WYRK 9.4(up .2)
2. WBLK 7.8(down a full point)
3. WGRF 7.1(down .6)
4. WBEN 6.8(down .6)
5. WHTT 5.7(up .6)

Other notes:

*WBEN isn't the only news-talker that's taken a nosedive in the ratings over the past few months(it was at 8.9 in March); WBFO has also taken a steep decline(it's down from 4.8 to a 2.7 in this book, 12th overall 12+).

*WBUF is making MODEST gains(up .5 to a 2.4).

*WLKK(The Wolf)gained to a .8 . Baby steps, folks. Baby steps.

Feel free to add your own observations.
 
Once again, this is a three month trend. Here's a link to actual numbers:

https://ratings.****************/cgi-bin/rol.exe/arb037

The Wolf had not added any of their current programming at this time, and the first month of the trend is still bogged down by Alt.

WYRK and WBLK are doing their annual dance at the top. They'll flip positions later in the year.
 
TheBigA said:
Once again, this is a three month trend. Here's a link to actual numbers:

https://ratings.****************/cgi-bin/rol.exe/arb037

The Wolf had not added any of their current programming at this time, and the first month of the trend is still bogged down by Alt.

WYRK and WBLK are doing their annual dance at the top. They'll flip positions later in the year.
Click to expand...
Wolf did add current programming at this time. This was from about July 20-Aug 20
 
Buddy Shula said:
Don't forget WECK tied for #9 with Breeze and Edge 12 plus. You conveniently left that out.
Click to expand...

Only because I love it when you post about your station. I gladly defer to you!

John Sebastian's oldies station in Phoenix is #1 55+. And he's on a rimshot. Here's his Facebook post:

Monthly statistics:
6 straight months #1 55+ All Week, All Stations! August monthly 3 shares ahead of #2!
#1 55+ Music station AM Drive
#1 55+ Music station Middays
#1 55+ All stations PM Drive
#1 55+ Music station Nights!
#1 55+ All stations…All Weekend leading #2 by over 3 shares!
The Wow Factor now has the #1 Time Spent Listening among Phoenix Music stations 6+, 18+, 35+ and 55+!
Click to expand...
 
Last edited:
TheBigA said:
Only because I love it when you post about your station. I gladly defer to you!

John Sebastian's oldies station in Phoenix is #1 55+. And he's on a rimshot. Here's his Facebook post:
Click to expand...
Well, they are owned by Hubbard, not exactly a small company, they are 5,000 watts AM, WECK is 1KW, they have an FM Translator, and have a 0.8 share in the biggest sample size of the market.

WECK 55 plus is #4 all around, under YRK, GRF,HTT.

If I had their $, with 5K watts, we would crush it further.

It's one of the lowest rated stations in Phoenix, where WECK is #9 tied with EDG and MSX. 12 plus

It does well 55 plus, good for them, but they have more assets to work with
 
Last edited:
TheBigA said:
Wrong station. Sebastian programs KOAI owned by a small local owner: Riviera.

They are also #9 6+.
Click to expand...
And it has no AM simulcast. It's 60 dbu covers less than 25% of the population in the Phoenix MSA. Yet it gets pretty solid numbers and wins in its target.

I was told that their stream is a pure simulcast, so eligible for TLR. If so, it can pick up and benefit from a lot of Alexa and mobile device listening. Can anyone verify this?

(The stereotype of seniors being web-illiterate has been fundamentally wrong for more than a decade... since the iPhone came out, in fact. Not every senior is an old fart with a Jitterbug)
 
About the only change of note that might (and I repeat might) be statistically meaningful could be WBUF's uptick. It's the best they've done in a while.

I don't expect meaningful results on 107.7 for several more months. They're still in the process of building the product and the current book isn't even completely in the format. Maybe by the first quarter of next year we'll have a clue about whether the programming is effective. We should have an idea if the WBUF gains are meaningful within the next few months.
 
August 2021 Persons 12+
It's Persons 12+ which means not a whole helluva lot, but let's speculate til our fingertips fall off.
August ... two-thirds of what once would be called the Summer book (July-August-September.)
Most noticeable ↓
WBEN is trending down, losing more than 25% of it's 12+ share since May. You can almost hear Beach laughing.

WGR wobbles down two tenths, which statistically means it stayed the same.
WHTT is up a share since May. Impressive.

WKSE notches up from July, comfortably ahead of sister Hot AC Star and TSM's soft AC WMSX.
WECK holds steady and ties with two Class Bs, WEDG and WMSX.
WBUF gets on the upside of a 2 share, but still looks flaccid after a year in the format.

WBFO is trending down dramatically from May. A 41% roll-off. Ouch.
WBBF Classic Hip-Hop on the metro signal hasn't lit any fires.
WGRF gets a new PD, annnd... the Persons 12+ goes down. Totally coincidental.

WLKK as the Wolf gets a pass because this report is comprised in large measure of the former format
WHLD should save Cumulus the electric bill and click "Plate Current Off."
WEBR is not reported, ownership wisely not investing in purchasing the report.

WBLK even with a one share downward wobble remains #2.
WYRK remains ... Numberrr One.
 
Rusty Bridges said:
WBEN is trending down, losing more than 25% of it's 12+ share since May. You can almost hear Beach laughing.
Click to expand...
Are you implying Beach would've prevented that? Beach's hair-on-fire, sky-is-falling, Dem's are Marxist//socialist/ commies, never-met-a-conspiracy-theory-I-wouldn't-repeat style, was part of what alienated many listeners left of looney-toon.
 
flybynight said:
Are you implying Beach would've prevented that? Beach's hair-on-fire, sky-is-falling, Dem's are Marxist//socialist/ commies, never-met-a-conspiracy-theory-I-wouldn't-repeat style, was part of what alienated many listeners left of looney-toon.
Click to expand...
Cannot deny your assessment, only saying that what's on now, as batsh*t nuts as it is, isn't as "hair-on-fire, sky-is-falling."
 
The downward trend in news listenership at WBEN and WBFO was somewhat surprising. August, in particular, saw the resignation of Governor Cuomo and the US withdrawal from Afghanistan. That said, it is summer. Especially this year, after being forced to stay home because of COVID, people vacationed and enjoyed the outdoors, listening to music. Given the intensity of the news in 2020 and early 2021, perhaps regular listeners of news/talk needed to disengage for their mental health. I expect by winter, the numbers will be back up for both stations.
 
Aside from Beach's departure, a perhaps more salient point regarding WBEN's downward trend: the eternal absence of Rush Limbaugh. Three hours daily. Twelve potential quarter hours per day. Sixty potential quarter hours per week which can no longer be counted upon.

As to WBFO, it's conceivable that progressives and right-minded citizens have reached a certain news saturation point, something that radio and media consultants have written about for a few months now. How long this "saturation" lasts is anybody's guess.
 
TheBigA said:
Only a few pre-season games in this report. How many starters played in pre-season?
Click to expand...
That's irrelevant. The anticipation for the upcoming season usually gives WGR it's boost. If the Bills ever leave Buffalo, WGR will see its ratings sink to KB levels. Bills talk is probably 90 percent of the content.

Maybe Summer news burn out affected both WBFO and WBEN. Of course, WBEN loses listeners every day due to the normal dying process...
 
I think these are just wobbles in the book. I receive the monthly quarter hour listening every month about 2 days before the actual ratings come out.

I think there may be a WBFO problem, but I think this is a wobble for WBEN. In the numbers I get 2 days prior, WBEN was #1 in actual quarter hour listening. In fact WECK was #7. These reports I get called “ insights” are based upon the actual diary reported quarter hours. No voodoo math.

The voodoo happens the day before the monthly book comes out, then all of the sudden WBEN looks terrible and WECK is #9 where in the quarter hours just days before, this was not the case for either station.

Poster Dave seems to know a lot about the Nielsen methodology. I don’t. I just see what I see, and every single month I physically add the averages of all stations. For instance , in quarter hour listening, WECK had a 4.0 share. When the book came out 2 days later we had a 3.3 share.

The same thing with EDG AND BREEZE. When I added up quarter hours, both stations had below a 3 share, then the book comes out and they have a 3 .3 share.

I still don’t understand the weighting issue. My Nielsen rep has been kind enough to try to explain it, but it goes right over my head. All I know is it does not seem to benefit 50 plus at all. It hurts.

David, can you try to explain the weighting process after the raw quarter hours are sent to me? I honestly cannot figure it out.
 
It's quite commendable to admit to not being able to "figure out" weighting. DE has explained it here on a few occasions. Sidebar, this is why some people in the business excel at sales, while others excel at programming.

From what I have read and heard from experienced programmers and consultants, weighting is not as complex as some make it out to be. For example, using round numbers, if the population for 55-64 Men is 2,000, each diary accounts for a percentage of that 2,000. Let's say 100 diaries are sent out to 55-64 year old Men. Each diary has a value of 1, which represents 20 listeners in that specific demo. But if only 80 diaries are returned, each diary is "weighted up." Each of the 80 returned diaries representing 55-64 year old Men will have a value of 1.25 in that demo and that demo only.
As such, each diary now represents 25 listeners (80 x 25 = 2,000.)

As I have read and heard, when "accounting" for a station's Quarter Hour Share it's essential to look at Average Quarter Hour (AQH) Persons (in hundreds "00") and compare the station's AQH Persons to the market's total AQH Persons as a ratio.

I'll defer to Dave Eduardo for the intricacies in that regard and correct and point made in this post.
 
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