Buffalo August '21 book

[four4rock]

The problem with your request is there is only one company that does ratings (Nielsen) and their data is proprietary. Using their data to do a national map would be a violation of their copyright. They break their data down by local markets.

What the industry does is look at the number of stations nationally that use a particular format. That's how we know that country, talk, and AC have the most stations. But to then assign "popularity" factors to it would require using the Nielsen info.

Got it. Thanks!

 

[davideduardo]

The problem with your request is there is only one company that does ratings (Nielsen) and their data is proprietary. Using their data to do a national map would be a violation of their copyright. They break their data down by local markets.

And, unlike TV which divides the entire US into subsets called "TV Markets", much of the US has no regular radio ratings. So we don't have "popularity" data for stations in many rural areas.

But the 6+ (PPM) and 12+ (diary) Nielsen numbers are released for subscribed stations and some others (minority owned, woman owned),

What the industry does is look at the number of stations nationally that use a particular format. That's how we know that country, talk, and AC have the most stations. But to then assign "popularity" factors to it would require using the Nielsen info.

And there are many stations within rated markets that don't subscribe to the Nielsen ratings. Plus, there are many markets surveyed by Eastlan...

Radio Ratings | Eastlan Ratings | Market List

www.eastlanratings.com

... and we don't see Eastlan numbers listed in most of the trade publications.

 

[four4rock]

And, unlike TV which divides the entire US into subsets called "TV Markets", much of the US has no regular radio ratings. So we don't have "popularity" data for stations in many rural areas.

Is there some contemporarily defendable cause for television and radio to be treated in a dissimilar manner? Seems that it would be to everyone's benefit to make them essentially identical.

 

[davideduardo]

Is there some contemporarily defendable cause for television and radio to be treated in a dissimilar manner? Seems that it would be to everyone's benefit to make them essentially identical.

Big differences:

First, broadcast TV is mostly received by cable, so coverage areas are much larger than over the air coverage.

Second, radio markets are defined by listening patterns. Only the counties where a certain market’s stations are in the majority in listening are part of the market. Radio markets can be adjusted annually.

Third, there are far more radio markets than TV markets, as there are radio station in nearly every town and village in the US. TV stations are mostly in the larger cities, with coverage of lots of surrounding areas.

Radio is local, based on over the air signals. TV is regional, distributed by cable and satellite providers to broader regions.

 

[four4rock]

Big differences:

First, broadcast TV is mostly received by cable, so coverage areas are much larger than over the air coverage.

Second, radio markets are defined by listening patterns. Only the counties where a certain market’s stations are in the majority in listening are part of the market. Radio markets can be adjusted annually.

Third, there are far more radio markets than TV markets, as there are radio station in nearly every town and village in the US. TV stations are mostly in the larger cities, with coverage of lots of surrounding areas.

Radio is local, based on over the air signals. TV is regional, distributed by cable and satellite providers to broader regions.

Ahhhh. Thank you. Makes sense.