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why is 92.3 bragging about their clown-show coverage?

Just when I think 92.3 can't get any more irrelevant, I hear them touting the clown-show fiasco and I'm reminded why I - and most of metro Phoenix - don't listen to them anymore. Great job, TMISU.
 
They gotta do something...KFYI has beaten them 6+ for almost one year now!
Forgive my ignorance, but can you explain in more detail what 6 + is to a non-radio guy? And what significance this has to the station(s), advertising, etc. Thanks!
 
Forgive my ignorance, but can you explain in more detail what 6 + is to a non-radio guy? And what significance this has to the station(s), advertising, etc. Thanks!
Basically, PPM ratings. What KCIR72 was saying is that KFYI has been rating higher than 92.3 for over a year now. Ratings can have an impact on advertising.
 
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