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Emmy Awards Ratings Rise

T

TheBigA

Shocker! Reversing a trend, last night's broadcast of the Emmy Awards on CBS saw a rise in the ratings from pas years:

variety.com

TV Ratings: Emmy Awards Rise 16% From Last Year, Reversing a Pattern of Declines

The Emmy Awards ratings fared slightly better compared to the 2020 virtual show.
variety.com variety.com

Last year, the Emmy Awards dropped about 12%. The irony is that all the winners were from streaming or cable TV. No broadcast TV shows were among the winners. How much longer will the broadcast nets participate in this show?

They had a pretty solid football lead-in, which may have helped.
 
TheBigA said:
Shocker! Reversing a trend, last night's broadcast of the Emmy Awards on CBS saw a rise in the ratings from pas years:

variety.com

TV Ratings: Emmy Awards Rise 16% From Last Year, Reversing a Pattern of Declines

The Emmy Awards ratings fared slightly better compared to the 2020 virtual show.
variety.com variety.com

Last year, the Emmy Awards dropped about 12%. The irony is that all the winners were from streaming or cable TV. No broadcast TV shows were among the winners. How much longer will the broadcast nets participate in this show?

They had a pretty solid football lead-in, which may have helped.
Click to expand...
For most of the country, the Cowboys game was the lead-in, always a great ratings draw. And if you live in TN or the Northwest, that thrilling OT game pre-empted the very start of the Emmys.
 
TheBigA said:
Shocker! Reversing a trend, last night's broadcast of the Emmy Awards on CBS saw a rise in the ratings from pas years:

variety.com

TV Ratings: Emmy Awards Rise 16% From Last Year, Reversing a Pattern of Declines

The Emmy Awards ratings fared slightly better compared to the 2020 virtual show.
variety.com variety.com

Last year, the Emmy Awards dropped about 12%. The irony is that all the winners were from streaming or cable TV. No broadcast TV shows were among the winners. How much longer will the broadcast nets participate in this show?

They had a pretty solid football lead-in, which may have helped.
Click to expand...
Well at least for the past 5 years though most of the Emmy winners have been from cable and streaming. Either years before that when the Emmys had low ratings streaming shows was not known yet to the median audience and cable was better known at that point. Or the increased awareness in streaming was another factor in the Emmy's comeback this time around.
 
If you’re predisposed to watch the Emmys, by and large you’re going to watch regardless of where they air (not withstanding those without access to the broadcast feed/stream), and generally what shows are nominated/winners.

Did higher awareness of some nominated shows help? Entirely possible. Did a rebound from pandemic times help? Seems a good bet. Those plus other factors in various measure may all contribute.

An interesting data point regardless. What one can read from the tea leaves is debatable.
 
The other thing to consider is Sunday night is a big TV night.
AbrahamJSimpson said:
Did higher awareness of some nominated shows help? Entirely possible. Did a rebound from pandemic times help? Seems a good bet. Those plus other factors in various measure may all contribute.
Click to expand...

These award shows are trying to push viewership by creating trending topics in social media. If they can create a stir there, they hope it will drive people to the show to see what everyone's talking about. There was a ton of social media activity Sunday regarding these awards, between the red carpet and the actual show. So maybe that helped.
 
AbrahamJSimpson said:
If you’re predisposed to watch the Emmys, by and large you’re going to watch regardless of where they air (not withstanding those without access to the broadcast feed/stream), and generally what shows are nominated/winners.

Did higher awareness of some nominated shows help? Entirely possible. Did a rebound from pandemic times help? Seems a good bet. Those plus other factors in various measure may all contribute.

An interesting data point regardless. What one can read from the tea leaves is debatable.
Click to expand...
It may have helped that network TV had nothing else that was exceptional, as the ever-shortening Fall season did not begin until last night, Monday the 20th.

Also to consider is that there were fewer new shows over the last 18 months so there were fewer unknown or unsampled shows.
 
And maybe some awards-shows types who just like those felt more into the spirit this year. My hunch would be numerous factors vs one big one.
 
TheBigA said:
Shocker! Reversing a trend, last night's broadcast of the Emmy Awards on CBS saw a rise in the ratings from pas years:

variety.com

TV Ratings: Emmy Awards Rise 16% From Last Year, Reversing a Pattern of Declines

The Emmy Awards ratings fared slightly better compared to the 2020 virtual show.
variety.com variety.com

Last year, the Emmy Awards dropped about 12%. The irony is that all the winners were from streaming or cable TV. No broadcast TV shows were among the winners. How much longer will the broadcast nets participate in this show?

They had a pretty solid football lead-in, which may have helped.
Click to expand...
Fox only got the show fairly recently. The big 3 had the rotation for decades. I wonder if the show moves to cable at some point.
 
Don CT said:
Fox only got the show fairly recently. The big 3 had the rotation for decades. I wonder if the show moves to cable at some point.
Click to expand...

The Academy of Country Music awards is moving from CBS to Amazon Prime next year. That's more the direction things are moving.

The amount of money companies like Amazon, YouTube, Apple, and Netflix have for content dwarfs that of broadcast nets.
 
TheBigA said:
The Academy of Country Music awards is moving from CBS to Amazon Prime next year. That's more the direction things are moving.
Click to expand...
Would the Academy of Television Arts & Science ever agree to move the show to streaming? I'm sure the networks would love to get rid of the anchor.
 
Don CT said:
Do they still bring in money if the ratings are tanking and nobody is watching.
Click to expand...

Did you see the topic of this thread? The ratings for this show increased 16% from the previous years.

What I've found is it's easier to charge a premium ad rate for a special, as opposed to regular weekly shows.

Advertisers like being associated with high profile events, regardless of the ratings. And while the gross numbers may be down, these shows still tend to beat everything else on broadcast TV. Plus if you're a big enough advertiser, or a big enough affiliate, you get to attend the show and hob nob with with celebrities. There are intangibles to these things.
 
TheBigA said:
Did you see the topic of this thread? The ratings for this show increased 16% from the previous years.

What I've found is it's easier to charge a premium ad rate for a special, as opposed to regular weekly shows.

Advertisers like being associated with high profile events, regardless of the ratings. And while the gross numbers may be down, these shows still tend to beat everything else on broadcast TV. Plus if you're a big enough advertiser, or a big enough affiliate, you get to attend the show and hob nob with with celebrities.
Click to expand...
7.4 million, compared to approximately 6.37 million viewers in 2020

That is not much of a bump IMO.
 
Don CT said:
What is the cost to produce an award show? How much is the network making off of it?
Click to expand...

Everything is expensive. Series programming involves post-production costs that aren't applicable to live TV.

These days, live TV uses social media to make continuing money off the event that will exceed the broadcast revenue.
 
Don CT said:
What is the cost to produce an award show? How much is the network making off of it?
Click to expand...
Ask them for a P&L and see how far you get. But they stay in the game. Perhaps there’s a reason for that? Perhaps they understand the multifaceted, complex nature of the business they are in?

And as noted the increase was real. Your particular view that it wasn’t substantial doesn’t negate that it is mathematically a statistically significant bump.
 
AbrahamJSimpson said:
Ask them for a P&L and see how far you get. But they stay in the game. Perhaps there’s a reason for that? Perhaps they understand the multifaceted, complex nature of the business they are in?

And as noted the increase was real. Your particular view that it wasn’t substantial doesn’t negate that it is mathematically a statistically significant bump.
Click to expand...
If we go back 10 years what is the rating drop. It isn't good.
 
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