And that will be an issue for any podcast. Playing licensed music requires paying music royalties. It's not just the cost of the royalties, but all of the legal paperwork. It's way more complicated than the requirements for broadcast.
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What’s wrong with KROQ 106.7 FM, and what can be done to fix it
- Thread starter Sean Cocca
- Start date
And that will be an issue for any podcast. Playing licensed music requires paying music royalties. It's not just the cost of the royalties, but all of the legal paperwork. It's way more complicated than the requirements for broadcast.
in some formats, there are few if any artists who can say anything interesting. At one AC I was manager for, I had a sign in the studio that said, roughly translated, “Unless it is the Second Coming, we don’t interview anyone”. Instead, we had guest artists answer the phone for a while and give each caller an autographed album.
Thế artists loved it and the station did not give free time to promote a concert or whatever.
We even got many artists to sing our jingles; the package we had from JAM had mixes that allowed for a solo vice with a chorus.
There was a study done early in PPM about listener behavior during artist interviews. It wasn't very encouraging.
Then again, that's why hosts use them for podcasts or online content. But it can be a shock if it's your sole source of income.
I actually enjoy in-studio acoustic performances a lot, heh.
Actually, the prime example which came out of the Philadelphia tests, was a major Stern interview which shot the numbers well above the normal levels. Arbitron's goal back then, around 2003, was to show that the PPM had enough sample to make individual events such as powerful interviews or sporting events or breaking news measurable and trustworthy.
On a daily basis, the PPM had about 6 to 7 times the sample of the weekly turnover diary system that has about 8% of the sample each week; the PPM has 100% of the sample every day.
In many cases, the interview today is not done live, and may be quite lengthy. The benefit there is that the long form version makes a podcast, while the highlights can be played between records. And with that system, you don't annoy the guest by making him, her, them or they wait through stopsets and songs.
On Emmis' Mega 98.3 we would do two to three live performances a week in the 11 AM hour in what was called "the second morning". That hour consistently did better than the previous hour and was a great lead-in to the noon hour "Mega Delivery" where requests would result in your song being "delivered" to your radio!
Not all performances were acoustic, but on the other hand the bands did not have extra studio musicians such as they would normally have in their album versions.
The one I was thinking about was done in Houston. It didn't use Howard Stern. If all interviews yielded the same results as Howard Stern, we'd be in a different place now.
I am not a big fan of Stern or his show and haven't really followed him since he was on FM, but I always felt that he was an excellent interviewer. He was good at making boring subject matter interesting and getting his guests to say more than they intended.
Years ago there was a great book called "Who Moved My Cheese."
This applies to Stryker. One day he woke up and his cheese was moved. He's still confused about it. But for all the time he was there, ratings were falling. They were falling BEFORE the programming changes happened. What did he do to fix the falling ratings? If you're not part of the solution, you're part of the problem. Good luck to Stryker in his new podcast.
What is the retention rate for Howard's long form interviews on SXM.
There is no public data on that. But during the initial PPM tests in Philadelphia around 2002 and 2003, Stern’s interviews were shown as an example of how the PPM demonstrated granularity. They dramatically outperformed the show as a whole.
Here's an analysis of Alternative Radio from Inside Radio:
www.insideradio.com
Alternative Rocks The City Of Angels: iHeart's Alt 98.7 And Audacy's KROQ Are The Format's Two Top Stations.
Alternative has been a steady performer throughout 2021, knocking on the door of a 5 share nationally among persons 18-34, among which it's ranked as high as the fifth most
The article says "Currently, Bryce Segall has the morning mic while 18-year veteran Nicole Alvarez takes care of afternoons."Here's an analysis of Alternative Radio from Inside Radio:
Alternative Rocks The City Of Angels: iHeart's Alt 98.7 And Audacy's KROQ Are The Format's Two Top Stations.
Alternative has been a steady performer throughout 2021, knocking on the door of a 5 share nationally among persons 18-34, among which it's ranked as high as the fifth most
Is Bryce Segall the real name of "Kevin Klein"?
Ha! Bryce is a brand manager. Not on air. Pretty funny. I guess they didn't listen.
I believe they made a mistake. For Kevin Klines name is not Bryce Seagall. Bryce works @sister station alt 92.3 in NYC. He does overnights.
So the writer just spent a few minutes looking over easily available playlist archives online and wrote a story based on that "research." Hahaha. How much does such online "journalism" pay? I want in on that racket!
Actually alt 92.3 in NYC websight says Bryce is on air Monday thru Friday @9PM
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