What are your thoughts? Nielsen Audio Ratings
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September radio ratings
- Thread starter CassChopper96
- Start date
Quiet book, little if anything that can't be chalked up as a wobble. And besides, as we all know, no one in radio or in advertising has any use for these numbers.
WNSH, with their 1.9, might want to try the Christmas / Holiday format itself to see what occurs.
Our semi-local traditional C&W daytimer WWSM 1510 -- 'Annville-Cleona' ; translated 'Lebanon' PA -- punctually has been playing C&W Christmas oldies for some time.
Lots of the older music is very festive, while some songs by Dolly Oarton and Johnny Cash make me want to slash my wrists. But, well, the offering *is* different.
If Burl Ives or Andy Williams or Brenda Lee can ingnite the listening masses, well, so might Red Sovine, Loretta Lynn, Buck Owens, et al .
Our semi-local traditional C&W daytimer WWSM 1510 -- 'Annville-Cleona' ; translated 'Lebanon' PA -- punctually has been playing C&W Christmas oldies for some time.
Lots of the older music is very festive, while some songs by Dolly Oarton and Johnny Cash make me want to slash my wrists. But, well, the offering *is* different.
If Burl Ives or Andy Williams or Brenda Lee can ingnite the listening masses, well, so might Red Sovine, Loretta Lynn, Buck Owens, et al .
Granted, WNSH is right behind WNYL in the main NYC ratings, but they are doing well in the Middlesex-Somerset-Union part of the metro. 7th in share and 9th in cume.
WNSH would not be playing Sovine, Lynn or Owens if it were to go Christmas, not when there are so many Christmas albums by country stars of the '80s, '90s and the current millennium to play. All the familiar holiday standards, traditional and secular, "Away in a Manger" to "Jingle Bell Rock," have been recorded by the likes of Garth Brooks and Reba McEntire, Kenny Chesney and Chris Young, Lady A and Rascal Flatts.
I'm actually surprised that more country stations don't go Christmas for a month or more -- many do so only on Christmas Eve/Christmas Day -- as the genre's most ardent fans certainly skew female and religious.
KKGO in Los Angeles has flipped to Christmas music every year right after Thanksgiving. However, they don't play country Christmas music. They play all-genre Christmas music. They do so to counter the regular drop in ratings that country stations get every year in December. In their case, it may have improved their fate once or twice, but not that much to make a difference. KOST is the official Christmas station in LA, and they always get a huge boost from their annual flip.
Would they do better with all country Christmas? When I was reviewing country music for one of the papers I was employed by, I'd get a bunch of Christmas albums to listen to every year -- Vern Gosdin to Vince Gill, Kathy Mattea to Reba McEntire -- and would create mixtapes for friends as gifts. There was some really nice material on all those albums, and with so many artists and tracks to choose from, why not load a few hundred of them into the hard drive and play them for a month? You could mix in the Brenda Lee and Elvis Presley standards that had a country sound to them, but for the most part the playlist would be 1990s to today. Or does "White Christmas" always have to be Bing Crosby and never Brooks and Dunn?
WNEW is still defeating WKTU....But not by much....WLTW still tops...But wait until they flip to Christmas. THAT will active the station's "afterburner".
Country is a niche format in LA. They use the all-genre Christmas music to reach non-country fans on their strong signal.
Keep in mind this is not a corporate radio station, but rather a small local owner. This is their only FM.
The east end (Suffolk County) has always been more receptive to country than the west end (Nassau County), some of which is demographically much more similar to New York City than to the outer New Jersey suburbs and rural areas.
They probably could benefit from a translator or a simulcast out in Suffolk county.
I'm curious on how WJVC is doing in the ratings considering that they are not showing on Nielsen.
This doesn't mean much, but WJVC has less Facebook likes than WBLI, WBAB, and WALK. (WBAB is the winner when it comes to the Long Island Radio Facebook Like horse race.)
This doesn't mean much, but WJVC has less Facebook likes than WBLI, WBAB, and WALK. (WBAB is the winner when it comes to the Long Island Radio Facebook Like horse race.)
WNEW and WKTU are both different formats
Kansas City has three FM country stations, with two of them co-owned. One year in the early 2000s, of the co-owned stations, one of them decided to go Country Christmas from Thanksgiving to Christmas. If I remember correctly, the station got no bump at all. It never flipped again.
It's pretty much decided by all the big owners of country stations, take your lumps for the last two books of the year. Play an occasional Country Christmas song and an occasional Standard Christmas song each hour or two leading up to Christmas. Go all-Christmas from Christmas Eve to Christmas Day. Know that many of your listeners will be spending time with the market's All-Christmas station, no way to avoid it. But by the January ratings, everything goes back to normal.
(Some publications putting out monthly ratings say WNEW and WKTU are both "Hot AC." But WKTU is really "Rhythmic AC." I guess because it will occasionally play a non-rhythmic song, some publications don't know how to classify WKTU.)
It's pretty much decided by all the big owners of country stations, take your lumps for the last two books of the year. Play an occasional Country Christmas song and an occasional Standard Christmas song each hour or two leading up to Christmas. Go all-Christmas from Christmas Eve to Christmas Day. Know that many of your listeners will be spending time with the market's All-Christmas station, no way to avoid it. But by the January ratings, everything goes back to normal.
(Some publications putting out monthly ratings say WNEW and WKTU are both "Hot AC." But WKTU is really "Rhythmic AC." I guess because it will occasionally play a non-rhythmic song, some publications don't know how to classify WKTU.)
Any time that a currents-based format diverges for a day, a week, or a month, it will have an impact on the chart. In that way, it could kill a song's ability to achieve a #1. Country stations take their partnership with artists and labels seriously. The fact is the Holiday book typically isn't used by advertisers anyway, so why anger labels when there is no real benefit? It's also why AC is an easier format to break, since it plays fewer currents.
I think Kansas City also has a lot of rock stations
Radio-Locator also classifies WKTU as a Hot AC. But I personally feel that KTU is a Hot AC, just tailor-made for the ethnically diverse audience residing in the five boroughs and some inner suburbs in Westchester County and Northern New Jersey (Jersey City, etc.).
I agree, not only musically, but in terms of their presentation and DJs.
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