https://ratings.****************/content/arb007
Thoughts?
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Philly radio ratings
- Thread starter CassChopper96
- Start date
- WDAS continues to dominate.
- WMMR up a half a point, holding onto 2nd place; highest they've been since February.
- WHYY also the highest since February--and a full point higher than two months back.
- WIP drops to a recent-memory low (5.8 - 5.6 - 4.8).
- BEN-FM (4.3 - 3.9 - 3.3) is tied with WOGL (3.4 - 3.4 - 3.3).
- WPPZ, while not setting the world on fire, sees a recent-memory high (2.3 - 2.2 - 2.5).
- WTDY saw a full-point bounce (1.4 - 1.4 - 2.4) but they're still a full point behind Q102.
- WRNB jumps to a recent-memory high (1.1 - 1.1 - 1.7) but they're still the lowest local commercial FM on the list.
I'm intrigued by WTDY and WRNB's bounces. They didn't seem to come at great expense of Q102 and WDAS.
WIP FALLING during Eagles season is remarkable. (Then again, the team isn't giving us something to cheer about)
Otherwise, a nice Classic/Adult Hits battle between WOGL and WBEN, a nice News battle between KYW and WHYY, and the AC battle between WBEB and WISX is still solid, even with about a point gap in the vanity numbers. Everyone else has settled into a general zone of where their ratings are going to fall.
WIP FALLING during Eagles season is remarkable. (Then again, the team isn't giving us something to cheer about)
Otherwise, a nice Classic/Adult Hits battle between WOGL and WBEN, a nice News battle between KYW and WHYY, and the AC battle between WBEB and WISX is still solid, even with about a point gap in the vanity numbers. Everyone else has settled into a general zone of where their ratings are going to fall.
Just to keep pace with you kids, I listened to the WTDY stream a week or so back.
You know, just to check in on the CHR / Hot AC thing.
The music was 'shrug', as expected. Maybe a :15 listen at most.
The SPOT break was interesting, though. Two of them mentioned a 'Route 6'. Onliest Route6 I know isn't near Philadelphia. And there were two ads that mentioned Wilkes-Barre. Most of the other spots were anonymous 1-800 numbers.
Fwiw : Audacy runs the top-rated Wilkes-Barre / Scranton station, WKRZ.
WTDY's programmers must have my IP address, or the last 9 digits of my SS number in order to customize the music nd stop sets for us Coal Country mokes. The spot breaks were really tight, though. Well done.
You know, just to check in on the CHR / Hot AC thing.
The music was 'shrug', as expected. Maybe a :15 listen at most.
The SPOT break was interesting, though. Two of them mentioned a 'Route 6'. Onliest Route6 I know isn't near Philadelphia. And there were two ads that mentioned Wilkes-Barre. Most of the other spots were anonymous 1-800 numbers.
Fwiw : Audacy runs the top-rated Wilkes-Barre / Scranton station, WKRZ.
WTDY's programmers must have my IP address, or the last 9 digits of my SS number in order to customize the music nd stop sets for us Coal Country mokes. The spot breaks were really tight, though. Well done.
That's pretty common if streaming. Stopsets are tied to your locality based on your IP address. Got VPN? Pick a random city and get those city's ads.
One day, my company had an issue and had to route our internet traffic through a server in Dallas. Stations I streamed, Twitter, Facebook etc. all served me Texas ads that day.
WDAS is the only R&B station in philadelphia
I mean... "R&B" is literally part of their positioning statement (100.3 Philly's R&B & Hip Hop), but yes, since they merged the Hip Hop of 103.9 in with 100.3, it hasn't been a straight R&B station.
WTDY also jumped from #7 to a tie for #3 in 18-34.
We are seeing lots more instability due to the pandemic. First, it has become harder to recruit meter families; each age, gender, geographic and ethic cell is supposed to be 100% proportional in the sample, but Nielsen has had lots of sample issues. Second, the semiconductor shortage has cut down the supply of replacement meters, so even when they find the right sample, they don't have enough new meters.
So stations that appeal to the harder to recruit cells tend to wobble. Start with 18-34 men and then look at younger ethnic households and pretty soon you see why some PPM markets were not accredited even before the pandemic.
And yet advertisers swallow these numbers unquestioningly because no one has come up with a better system?
The system is good enough for advertisers who deal with soft numbers all the time. And this is why advertisers who use ratings use multi-book averages, not single books.
Effectively no human endeavor will be perfect. We keep on trying to get better, and by and large we do. And as other circumstances and influences change, you continue that approach of adjusting.
former CBS owned Classic Hits stations like K-Earth in Los Angeles, WOMC in Detroit, KOOL in Phoenix and WCBS-FM in New York are still on the top of the ratings list. But WOGL has taken a huge decline i wonder why
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Interesting to read that, in 18-34, WTDY landed 3rd (tied with WXTU) and actually beat Q102. The article I read didn't say where Q102 landed but just filling in the gaps, I'd assume they were in 6th, 7th, or 8th place.
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