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Latest Chicago Ratings Released 10-4-2021

In the beauty pageant numbers, the gap between B96 and Kiss 103.5 has significantly narrowed. I wonder if key demos show a similar trend?

Rock 95.5 remains a complete dumpster fire and is underperforming the displaced WLUP. Why does their PD still have a job?
 
MarkW said:
In the beauty pageant numbers, the gap between B96 and Kiss 103.5 has significantly narrowed. I wonder if key demos show a similar trend?
Click to expand...

B96 is #3 18-34, and Kiss is #5 18-49. Kiss beats B in 25-54. I sense a lot of that audience is over 30.

MarkW said:
Rock 95.5 remains a complete dumpster fire and is underperforming the displaced WLUP. Why does their PD still have a job?
Click to expand...

Because his full time job is programming Kiss. It may be that he's using this as some kind of flanker. I have to think about that.
 
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