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September radio ratings

I think they're 18% Hispanic. No active or mainstream rock stations in Denver. Just Classic rock and alternative
And it is only 5% African American.

The Hispanic community is quite recent and mostly first and second generation.

It is when a market approaches 50% ethnic that the whole market flavor changes.
 
And it is only 5% African American.

The Hispanic community is quite recent and mostly first and second generation.

It is when a market approaches 50% ethnic that the whole market flavor changes.
I think Classic Hits stations and Adult Contempary stations do well in some large hispanic areas
 
Even the term "heavy metal" means different things to different people. For example, Måneskin, the Italian hard rock band that won Eurovision this year, is not really a heavy metal band; however, I have heard people call them a heavy metal band, possibly because those people are not usually exposed to hard rock music.
I know them they have the #6 song "beggin" on top 40 airplay.
 
I think Classic Hits stations and Adult Contempary stations do well in some large hispanic areas
There are AC stations all over Latin America that play all or mostly English language music.

Many of the Latin American AC stations are gold based or gold dominant.
 
I think they're 18% Hispanic. No active or mainstream rock stations in Denver. Just Classic rock and alternative
Don't forget KBCO, one of the top AAA stations in the country. Pretty sure there are also some Pub casters running indie-alternative programming... KVOQ? The Denver market seems especially well suited to depth in the current rock scene.

Big Radio's two gorillas have a good old fashioned competition for Classic Rock happening between KRFX and KQMT.

Add alternative KTCI and active rock KBPI which gets an audience even though it's out-of-market, and Denver looks like a pretty strong market for all flavors of rock.
 
I was thinking how well the AC and Classic Hits station do in LA and Miami
Remember, English language CHR / Top 40 has been very popular throughout Latin America since the 60's. While the music tends to appeal to middle and upper income people there and those are not generally those who migrate to the US, over the decades the Born In The USA Hispanics have liked Top 40 and, later in life, like AC and Gold stations.

Because markets like LA and Miami have many later generation Hispanics who grew up here, there is an audience base for AC and Classic Hits.

Art Laboe has dedicated the last 50 years of his career to playing the gold that later generation Latinos in Cali like.
 
Don't forget KBCO, one of the top AAA stations in the country.
Down to an average 3 share from as high as a 6 4 years ago.
Pretty sure there are also some Pub casters running indie-alternative programming... KVOQ?
That one gets a 0.7.
The Denver market seems especially well suited to depth in the current rock scene.
The three AC variants have higher total shares an much higher cume than all the rock stations combined. If you consider K-love to be a form of AC, add another 4 shares to the AC basket.
Add alternative KTCI and active rock KBPI which gets an audience even though it's out-of-market, and Denver looks like a pretty strong market for all flavors of rock.
KBPI is not rated in Denver; this may be because they don't encode or because they have no listeners to make encoding worthwhile.

What is KTCI? I can't find it listed anywhere.
 
Down to an average 3 share from as high as a 6 4 years ago.
KBCO trending Apr - Sep '21:
3.0 3.1 3.2 3.4 3.3 3.8

KBPI is not rated in Denver; this may be because they don't encode or because they have no listeners to make encoding worthwhile.
It's shown on Nielsen's own website for Denver-Boulder, and on all the trade sites that publish ratings as well. Sep '21 PPM share is 0.7. It was at 1.5 in July '21.

What is KTCI? I can't find it listed anywhere.
KTCL, sorry, typo.

The three AC variants have higher total shares an much higher cume than all the rock stations combined. If you consider K-love to be a form of AC, add another 4 shares to the AC basket.
David, you know better than anyone you can't just add those numbers together to get the format totals since that doesn't account for shared audience, but just to play along:

AC variants:
SHARES: KOSI 5.9 + KALC 5.1 + KIMN 3.6 = 14.6 share total
CUMES: KOSI 530,500 + KALC 333,400 + KIMN 352,600 = 1,216,500 cume total
I don't have numbers for K-Love because Nielsen doesn't list it on their website, but I wouldn't group it with normal AC stations anyway unless you have some data that shows a great deal of crossover listening between those secular and religious formats.

ROCK variants:
SHARES: KRFX 4.9 + KQMT 4.4 + KBCO 3.8 + KTCL 3.1 = 16.2 share total
+ Add out-of-market KBPI 0.7 + public AAA's KVOQ 0.7 + KJAC 0.5 = 18.1 share grand total
CUMES: KRFX 402,700 + KQMT 451,900 + KBCO 395,600 + KTCL 370,900 = 1,621,100
+ Add out-of-market KBPI 108,400 + public AAA's KVOQ 94,700 + 3,400 stream + KJAC 67,700 = 1,895,300 cume grand total

Those totals don't prove anything but by your own metrics, the rock totals soundly beat the AC totals in Denver, even if you exclude the additional out-of-market and Public AAA's and Ft. Collins active rock KBPI that show up in the ratings.

Anyway this is going way off on a tangent and probably belongs on the Denver board by now.
 
KBCO trending Apr - Sep '21:
3.0 3.1 3.2 3.4 3.3 3.8


It's shown on Nielsen's own website for Denver-Boulder, and on all the trade sites that publish ratings as well. Sep '21 PPM share is 0.7. It was at 1.5 in July '21.


KTCL, sorry, typo.


David, you know better than anyone you can't just add those numbers together to get the format totals since that doesn't account for shared audience, but just to play along:

AC variants:
SHARES: KOSI 5.9 + KALC 5.1 + KIMN 3.6 = 14.6 share total
CUMES: KOSI 530,500 + KALC 333,400 + KIMN 352,600 = 1,216,500 cume total
I don't have numbers for K-Love because Nielsen doesn't list it on their website, but I wouldn't group it with normal AC stations anyway unless you have some data that shows a great deal of crossover listening between those secular and religious formats.

ROCK variants:
SHARES: KRFX 4.9 + KQMT 4.4 + KBCO 3.8 + KTCL 3.1 = 16.2 share total
+ Add out-of-market KBPI 0.7 + public AAA's KVOQ 0.7 + KJAC 0.5 = 18.1 share grand total
CUMES: KRFX 402,700 + KQMT 451,900 + KBCO 395,600 + KTCL 370,900 = 1,621,100
+ Add out-of-market KBPI 108,400 + public AAA's KVOQ 94,700 + 3,400 stream + KJAC 67,700 = 1,895,300 cume grand total

Those totals don't prove anything but by your own metrics, the rock totals soundly beat the AC totals in Denver, even if you exclude the additional out-of-market and Public AAA's and Ft. Collins active rock KBPI that show up in the ratings.

Anyway this is going way off on a tangent and probably belongs on the Denver board by now.
KIMN is usually higher. They had a down book
 
Examples of active rock stations doing well:
WMMR
WRIF
WHQG
KISW
WIYY
WXTB
KXXR
KUPD
KIOZ (strongest numbers in years)
KRXQ
WNOR
WRTT
KILO
KQRC (#'s aren't as good as they once were, primarily because Cumulus flipped its 105.1 in K.C. to Active Rock).

KBPI was mentioned earlier; the same programming airs on 106.7 HD2 in Denver and is rebroadcast on a translator (with very limited coverage) at 107.9 MHz in the city of Denver. Over the past year, the translator has been averaging low 1's in ages 6+.

KBPI's best days are far, far behind it. Station was already starting to sound outdated before it got booted off analog 106.7 MHz in the Denver area. In Colorado Springs, where a co-branded station known as "KBPI South" exists (also on 107.9 MHz), it gets KILLED in the ratings by 94.3 KILO, which is a phenomenally good Active Rocker.
 
How are all these active rockers billing? Commensurate with their 6+ ("meaningless") ratings or underperforming due to advertiser stereotyping of their listeners?
 
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