Of course not, I'm not that daft. Audacy clearly sees the value in having them around still in some capacity for their national offerings. I'm sure they will be relocated full-time in another Audacy market.
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94.7 is changing formats today
- Thread starter erwin33
- Start date
They're under contract. Audacy can pay them to stay home or pay them to work. They all have something to do, at least for the time being. Jesse also VTs a shift on their Miami country station. They may add a shift to Kelly's schedule for the time being.
Then at some point they have to review this national approach to country. Sure it saved them money, but did it help MAKE them money? Were they able to profit from having a larger platform? From what I can see, the answer is no. But maybe they can figure out a way to make it pay.
They playing 80's but not the hiphop/rap 80's so it doesn't hurt CBS if they throw in a couple of 80's tracks.
It doesn't matter. This isn't about music, it's about audience. They want to sell to a younger audience. They already have the older folks.
This is the music list they're playing. They'll play it for a few months and assess the response.
Wait and see how they tweaking in the weeks to come. This is only the beginning.
Nothing. If you read the post, it was about the 107.7 signal in Western NY. Another person mentioned that it reaches rural areas. That's true, but very people live there.
Audacy gave up on the format in NYC because it doesn't make money there...
Is that because NYC has more non commercial fms ie. WBAI, WNYC, WPLJ or are you saying less radio stations perhaps due to shorter spacing because of geography, less height, wattage etc. ?
They’ll slowly add more. Give it some time. Hopefully there are more NYC centric acts that will be added (just not on high spins).
Aren't New York and Los Angeles both in class B FM territory? And LA signals like 102.3, 103.1, and 103.9 are class A signals. No different than 92.7 or 103.9 in NYC. Plus, Queens is within the 60 dBu of WKJY 98.3.
There's a reason it's called "Country" music, not City music. The format has never worked in NYC and it was never going to this time either.
What's disappointing to me is yet another flip to a format playing >20-year-old songs. Here's what I said just last week in the KITS thread on the San Francisco board:
So here we go again with Audacy chasing the low-hanging middle-aged fruit instead of innovating. You just kicked the Country audience to the curb where plenty of them will turn to Spotify etc., and never come back. Understandable, but now you're still not giving anyone 18-34 a reason to be interested in radio either. So that kills two birds with one stone as far as investing in the future of FM radio which happens to be your core business. Nice job.
MTNProductions
Banned
So that’s why listeners are prefer streaming country stations in the Hudson Valley and Albany rather than what it was used to be on 94.7. Streaming country stations is better than country stations on terrestrial radio.
I'm doubtful they'd make any changes on the programming side like...I dunno...bringing back live and local talent? I'd guess they'll do the usual corporate radio thing and "explore new synergies" while "expanding our ability to generate quality content" and "serve our clients and listeners in new and exciting ways!" In other words, do more with even less. The holidays are coming up. Maybe they'll do a "reduction in force" like iHeart is known for.
You're assuming it's still their core business. Why did they change their name? What did they say when they became Audacy?
I don't see where they say FM radio is their core business. Remember that radio companies don't actually own the frequencies, but are licensees. The government owns the FM band and determines what these companies can do. If 18-34 wants to stream, Audacy owns a streaming platform. You want innovation? Look at their podcasting options.
When you look at the Top 5 radio stations 18-34, you see Hot and Lite. That's what the millennials listen to on FM. Z-100 is #6.
WNSH had live & local talent. When Audacy bought the station, they dropped the syndicated stuff and replaced it with live & local. How did that work out?
Was that their national approach? I was responding to your point about whether or not they were going to rethink their national approach, which (if I remember correctly) was to replace local talent with tracked shows from elsewhere.
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