They did a similar thing a couple years later with KSJO, attempting to bring NASH to San Francisco. They results were even worse.
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94.7 is changing formats today
- Thread starter erwin33
- Start date
They did a similar thing a couple years later with KSJO, attempting to bring NASH to San Francisco. They results were even worse.
Where did the NASH format/brand even work? I can't think of a single station/market (not counting NASH Icon, which actually DID work at WSM-FM).
It was probably the biggest failure of a brand implementation across-the-board and is one of many reasons why the Dickeys are no longer in the industry at all.
The newest song yesterday was 7 years old (Uptown Funk) and that's an outlier. Next newest was 11 years old, and there were only a couple. There's a large chunk from 1994-97, so 24-27 years old.
A small handfull of newer stuff (mostly Drake) today, and it's still in launch mode, but I think 25 as the young-end of the demo might be pushing it.
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I wonder what will happen to the WNSH calls. Will Audacy park them somewhere, or let them loose since they really don’t mean anything to them?
If the latter were the case, I wonder if Cumulus would want to reclaim them for one of their remaining Nash formats if they plan on keeping the brand on some of their stations.
If the latter were the case, I wonder if Cumulus would want to reclaim them for one of their remaining Nash formats if they plan on keeping the brand on some of their stations.
In the case of that station, I'd say they don't matter at all. Listeners who liked the station likely don't even know that it was "WNSH."
Yeah, there are plenty of stations left that have "legacy" call letters, but Nash certainly wasn't one. Awhile back, a station I worked for changed their call letters to reflect the new branding, and I was like..."why?"
Agreed. A station I once worked at had the same calls and format for several decades. Then in the past 8 or 10 years they've changed formats three times - each time they changed formats, they also changed their call letters to reflect their new on-air offering or to align with their positioning. I really don't think it matters. Many know the stations in their market by the frequency, "name" and branding, rather than the actual call letters.
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Oldies "took off" in the very late 60's with ones like WMOD in DC in '68 and WEEL in Fairfax following about 6 months later. They played back as far as about '65 and '66, or a 12 to 13 year span.
Remember, time buyers at agencies don't see the names. They see the call letters only in Nielsen reports. So changing calls is a "reset" and it avoids the agency seeing the old format.
They may be the only people who actually care about callsigns. To be honest, identifying stations by calls is antiquated and should be retired (have it done by RDS or something).
I mean, when the term became widely used as a brand and music position.
Point being, the music on The Block is quite a bit older than you're making it out to be, and the poster you're replying to is correct in pointing out that this station is mostly playing ~20 year old music.
While I realize the 1970s are ancient history and New York demographics have changed over the last 40+ years, it is inaccurate to say that country has NEVER been successful in the New York market.
WHN did very well in the 1970s. In the Spring 1977 Arbitron, WHN was tied for 2nd (with WCBS) in adults 25-54. WABC was first.
Ed Salomon wrote a book I highly recommend about WHN’s success called “When New York City Went Country.”
Again, I get this is not relevant to country radio‘s potential in 2021, but I have read numerous comments on various discussion boards that no country station has ever succeeded in New York and that would simply not be historically correct.
WHN did very well in the 1970s. In the Spring 1977 Arbitron, WHN was tied for 2nd (with WCBS) in adults 25-54. WABC was first.
Ed Salomon wrote a book I highly recommend about WHN’s success called “When New York City Went Country.”
Again, I get this is not relevant to country radio‘s potential in 2021, but I have read numerous comments on various discussion boards that no country station has ever succeeded in New York and that would simply not be historically correct.
I think you're having a brain fart. 1968 "oldies" stations, if they existed at all, wouldn't be playing songs from 1965 and 1966, which would be only 2 or 3 years old. Did you mean that the early oldies stations started in 1978, or that they were playing songs from as far back as 1955 or 1956?
It doesn't surprise me that NYC lost another Country radio station. The format just didn't work too well there. From my reading, studying and researching of that market, I'm surprised the last Country station lasted this long. The only way Country will return, to NYC, is for a huge demand for it. Unless the people and advertisers want it back, not going to happen. This station is going to keep the Classic Rap/R&B Throwback thing for a long time to come. With so much classic stuff out now and being released again on LP, it wouldn't surprise me to see this station stay on for many years to come. If the people and advertisers want it to happen, this new upstart may dig deeper into the crates and play some of the 70s to the early 90s tunes too. I still see this new station as a top biller for NYC and the Ownership.
Dan <><
P.S. Hey even the Classic Rap/R&B Throwback stations we have in Selma and Montgomery are doing very well and have many advertisers. These two stations are selling like hotcakes, despite the fact they're low powered repeaters of two HD channels. Don't sell this station short. I still see it doing very well and remaining a part of the dial for years to come.
Dan <><
P.S. Hey even the Classic Rap/R&B Throwback stations we have in Selma and Montgomery are doing very well and have many advertisers. These two stations are selling like hotcakes, despite the fact they're low powered repeaters of two HD channels. Don't sell this station short. I still see it doing very well and remaining a part of the dial for years to come.
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Can you tell fanduel that penn st shouldve made that 2 pt conversion to win in OT so i win my bet.
Cause in many ways i was right when i picked them.
Country music in the '70s was in a very different place. Much of it could have passed for MOR, and indeed, there were plenty of country crossover hits. WHN avoided whatever twangy, rural, fiddle-and-steel-heavy tracks were making the national charts. They just didn't get played in New York City, period. There's very little contemporary country that fits that mold now. Dan + Shay, perhaps, or some of Kenny Chesney's gentler ballads. But most of today's country artists write and sing of a lifestyle foreign to New Yorkers, and while many of the tracks feature electric guitars and loud percussion, you'll also hear steel guitar, fiddles, Dobros and even banjos prominent in the mix.
Yep!
And in much of the world, call letters are either not used or not required to be used.
When working for Emmis' stations in Argentina, we licensed some programming software. The supplier required the call letters in the contract; we did not know them. Nobody in the station knew them. They were not even in the contract to buy the stations!
We had to contact the government licensing bureau, and they said "we'll get back to you when we find it". Two days later, we got our call letters via a phone call. The person in the telecommunications office was curious as to why we wanted to know them as "only the very old stations used those".
Like, I guess, LR3, Radio Belgrano, where Evita Perón worked...
No, WMOD (Barry Richards, PD) and WEEL (Where I briefly in 1969 worked looking for FMs to buy) were started in the late 60's and they played as far back as Little Richard, Buddy Holly, Danny & The Juniors, Paul Anka and an amount of Doo Wop even.
Soon after, Drake Chenault started "Hit Parade", an FM targeted contemporary format with a strong gold base, but mostly going back only 8 to 10 years.
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