There has been a lot of misinformation on how translators get encoded and credited in Nielsen PPM markets.
Here are a few selected paragraphs from their most recent Policy Brief about translators.
REPORTING
In our radio services, we automatically include audience
delivered via an FM translator in the estimates we report for
the station that retransmits its signal on the translator. We do
not report audience estimates for any FM translator as if it
were a full service radio station.
PPM CREDIT
In PPM, a radio station receives listening credit for its
translator audience automatically because the translator retransmits
the host station’s PPM codes (the codes are already
in the signal the translator re-transmits).
In PPM, a radio station receives listening credit for its
translator audience automatically because the translator retransmits
the host station’s PPM codes (the codes are already
in the signal the translator re-transmits).
NOTIFICATION
It is important that you let us know about your translator and
translator changes. As FCC translator records may not be
complete or up-to-date, we solely rely upon broadcasters to
provide this information.
GENERAL
From a station information perspective, we consider the
translator to be a ‘part’ of the station that retransmits on the
translator, rather than a station on its own.
This perspective supports our reporting policy and reflects
FCC regulations. As such, our approach for collecting
translator information is different than our approach for
collecting full service station information.
PROGRAMMING
Programming: A translator may not originate any
programming – it must retransmit an AM, FM or HD-multicast
station’s signal.
Here are a few selected paragraphs from their most recent Policy Brief about translators.
REPORTING
In our radio services, we automatically include audience
delivered via an FM translator in the estimates we report for
the station that retransmits its signal on the translator. We do
not report audience estimates for any FM translator as if it
were a full service radio station.
PPM CREDIT
In PPM, a radio station receives listening credit for its
translator audience automatically because the translator retransmits
the host station’s PPM codes (the codes are already
in the signal the translator re-transmits).
In PPM, a radio station receives listening credit for its
translator audience automatically because the translator retransmits
the host station’s PPM codes (the codes are already
in the signal the translator re-transmits).
NOTIFICATION
It is important that you let us know about your translator and
translator changes. As FCC translator records may not be
complete or up-to-date, we solely rely upon broadcasters to
provide this information.
GENERAL
From a station information perspective, we consider the
translator to be a ‘part’ of the station that retransmits on the
translator, rather than a station on its own.
This perspective supports our reporting policy and reflects
FCC regulations. As such, our approach for collecting
translator information is different than our approach for
collecting full service station information.
PROGRAMMING
Programming: A translator may not originate any
programming – it must retransmit an AM, FM or HD-multicast
station’s signal.
