October PPM's

[Miguelito]

Regarding the 6+ stuff...

WDAS not only continues to dominate, but jumps four-tenths and is nipping on the heels of a 9 share.

WMMR, WMGK, WHHY, and WIP follow, respectively, all seeing increases. WHYY jumped a half-a-point to 5.6, which is the highest I can remember seeing them.

BEN-FM continues its slide (3.9 – 3.3 – 2.9). Same with Q102 (3.6 – 3.4 – 2.8), though speeding up the music will surely fix that. WTDY, meanwhile, shaves half-a-point from their “big book” last month (1.4 – 2.4 – 1.9).

WRNB repeats as the lowest-rated local commercial FM (1.1 – 1.7 – 1.3).

Unless I’m missing something, everyone else is pretty stable.

EDIT: Actually, probably worth noting the movement of 10th place WISX: 4.0 - 3.7 - 3.4. (I wonder if they're starting to feel festive.)

Also interesting: In "Market Share By Owner," WHYY, Inc is in 4th place, resulting from their one single station getting a 5.6. Urban One follows at 3.4, the total of WPPZ and WRNB. (This is not a new phenomenon; it's just the first time I happened to notice it.)

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[radiodx10]

My own thoughts on the numbers.

WHYY! Wow, that is the highest I ever remember seeing them, and personally that makes me very happy.
KYW getting 103.9 is the best thing to happen to them, continuing to have really strong numbers. I can't see them doing as well with only have the 1060 signal.
WOGL at 3.6 is sad, almost heartbreaking. Not pointing fingers, but multiple people have ruined a once proud Philly radio station. I tune in once in a blue moon, and it all just sucks. The voiceovers, choice of music, the audio processing. None of it can I really stomach.
Radio...er wait...Alt 104.5 WRFF continues a downward trend, but nothing super dramatic (2.7-2.5-2.3). Not really their fault per se, as the current alt rock charts have some really awful music. Dare I say they should lean more into classic alt staples?

And finally, you know it's bad when a weak translator for WEMG (105.7) or maybe it's the 1310 signal? Either way- WEMG is beating the full market WRNB 100.3. 1.4 to 1.3, respectively. Hey, maybe it's because people love to hear 1310 in its full AM Stereo glory! I bought an AM stereo receiver just to hear it, and I gotta say it sounds beautiful. AM stereo has a much wider depth of field, and a warmth that FM processing lacks. But I'm betting the 1.4 rating is all from 105.7 lol.

Anyway, technically the lowest rated full market signal is actually WTEL 610am at a .1 rating. That's really what sucks most. A truly historic station for radio in the U.S. Next October WTEL will be a century old. Think about that...one hundred years of continuous radio broadcasting...and literally no one will care. No one is bothering to tune in to BIN 610, because it sucks. This isn't remotely about politics (because FWIW, I'm left of center) but the programming is atrocious. Satellite-fed news, the same loop of headlines over and over and over. Who in the hell wants to hear that?! What a waste of a landmark radio station, the first to be on air in Philadelphia.

 

[MarcB]

I brought a clock radio with me during my recent visit to King of Prussia. (Thursday-Sunday) Except for doing a scan of both the AM and FM bands, my radio was tuned to 98.1 WOGL during most of my stay. I enjoyed most of the music they were playing except for a couple of 90s songs that I didn't like when they were new. The only thing I didn't like about OGL is The Scott Shannon show on Saturday Morning. Sorry. He's no Casey Kasem. (Where I live we have a station that airs American Top 40: The 70s with Casey Kasem).

 

[AbrahamJSimpson]

Anyway, technically the lowest rated full market signal is actually WTEL 610am at a .1 rating. That's really what sucks most. A truly historic station for radio in the U.S. Next October WTEL will be a century old. Think about that...one hundred years of continuous radio broadcasting...and literally no one will care. No one is bothering to tune in to BIN 610, because it sucks. This isn't remotely about politics (because FWIW, I'm left of center) but the programming is atrocious. Satellite-fed news, the same loop of headlines over and over and over. Who in the hell wants to hear that?! What a waste of a landmark radio station, the first to be on air in Philadelphia.

From a home that grew up on 610…meh, it doesn’t matter. No one is tuning in because AM’s day has gone. News and sports in Philly moved over to FM. whatever it once was, that ended long before the current format. It’s just a frequency among many.

 

[radiodx10]

I totally understand that feeling, but I guess I think that these 100-year old stations should be more honored. I take a step back sometimes to remind myself that like...we figured out how to transmit our voices through thin air with electricity over a hundred years ago and that same technology is still reliable and useful a hundred years later. That's pretty damn insane. So idk, maybe it's the sentimental in me, but I think these century old stations should be more cared for and not just treated like any other regular station. But that's just me.

 

[Miguelito]

I think we can all understand the sentimental angle. We've probably all had a moment in our lives where a station we loved flipped away and we were crushed. But the reality is what it always is: The Benjamins. If a station isn't making money, it goes the way of the dodo. In this instance, we're talking about a facility (specifically) and the AM band (in general). No one's going to take care of it's no longer taking care of them. And the beat goes on...

 

[victorres43]

I totally understand that feeling, but I guess I think that these 100-year old stations should be more honored. I take a step back sometimes to remind myself that like...we figured out how to transmit our voices through thin air with electricity over a hundred years ago and that same technology is still reliable and useful a hundred years later. That's pretty damn insane. So idk, maybe it's the sentimental in me, but I think these century old stations should be more cared for and not just treated like any other regular station. But that's just me.

It depends. KDKA celebrated its 100th anniversary with an FM translator.

WIP has broadcasted for almost 100 years, but it's likely that celebration of serving Philadelphia for a century will take place on 94.1 FM.

 

[atthestars]

WDAS-FM and WMMR continue to kill it and run away with the overall numbers. WDAS serves the target community well. Does anyone know how WMMR's numbers are outside of Preston and Steve?

WHYY hitting (an assumption) record numbers. CUME is lower, so people are tuned in and staying tuned in. Great news for them. (Pun sort of intended)

KYW seems to have a new general ratings level with the 103.9 addition. Good news for them too. (OK, pun intended).

The AC battle (WBEB vs. WISX) seems pretty steady. We'll see how much the numbers jump when WBEB goes all-Christmas eventually.

The CHR battle (WIOQ vs. WTDY) seems wider, but WIOQ has been bouncing around numbers-wise recently. Plus, don't we usually get word that WTDY does much better with the young end of the demo?

WPPZ seems to be cooling off a bit after a hot run for a while.

WPEN always seems like an expensive second-tier sports station. With Sixers and Flyers kicking back into action, we'll see if that helps numbers.

WBEN and WOGL continue their close race in the Adult/Classic Hits arena. We'll see if Glenn Kalina's retirement does anything to the numbers down the line.

WRNB... what is left to say? The current format truly isn't working. Go straight hip-hop to try to pounce on WUSL's low numbers? They made no traction going after WDAS.

WDAS-AM.... still a no show with the sports betting format.

WTEL- The signal hadn't been a factor since WIP moved to 94.1, airing some attempt at national/brokered sports. At least with BIN, it's something different. I'd like to see some more local focus than just the national anchors reading local news stories for each market (And according to reports, iHeart is attempting to staff up their BIN stations a bit in 2022, so we'll see).

WRFF- The 2's seem to be the station's new regular zone. Tough time for many Alt stations right now.

Oh yeah, and the WIP STREAM beating WRNB. Hoo boy.

 

[wibgradio99]

Seriously, the 610 signal should revert to a standards/oldies/pop aka WBNJ type format, could they do any worst with that monster signal then they are doing now. I bet a 3.0 would be the order of the day with plenty of suburban listeners. But I guess the suits want BIN on a full signal in this market no matter what the cost and I would bet WURD has three times the audience. This market is one of the only ones where there is no English music station on AM, being it rimshot or in market..

 

[atthestars]

Standards/Oldies was attempted on AM on both 950 and 1340. It failed. It would fail on 610 as well.

iHeart has sponsors for BIN. Are they enough for the network to break even at least? We don't know. But it's a complete pipe dream to think that Standards would pull a 3.0 on an AM signal in the year of our lord 2021, let alone even be profitable. The fact that there aren't any English music stations solely on AM in Philly should show you all of the owners in Philly don't think it would work either.

 

[Miguelito]

Standards/Oldies was attempted on AM on both 950 and 1340. It failed. It would fail on 610 as well.

iHeart has sponsors for BIN. Are they enough for the network to break even at least? We don't know. But it's a complete pipe dream to think that Standards would pull a 3.0 on an AM signal in the year of our lord 2021, let alone even be profitable. The fact that there aren't any English music stations solely on AM in Philly should show you all of the owners in Philly don't think it would work either.

This. 👆🏼👆🏼👆🏼👆🏼👆🏼

Standards will never ever again be profitable on terrestrial radio. Jazz , Smooth Jazz, and Dance probably have better chances...while at the same time, having absolutely no chances.

That having been said, there are quite a few online stations playing Standards. If you have Alexa or Siri or Google Assistant, you could listen to them by simply asking out loud.

 

[atthestars]

This. 👆🏼👆🏼👆🏼👆🏼👆🏼

Standards will never ever again be profitable on terrestrial radio. Jazz , Smooth Jazz, and Dance probably have better chances...while at the same time, having absolutely no chances.

That having been said, there are quite a few online stations playing Standards. If you have Alexa or Siri or Google Assistant, you could listen to them by simply asking out loud.

And while it's not "Standards" 24/7, WRDV, WLBS and their translators in Bensalem and Philly do patch together a nice signal throughout a portion of the PA Suburbs/City playing stuff you won't hear on commercial radio anymore.

 

[davideduardo]

Standards will never ever again be profitable on terrestrial radio. Jazz , Smooth Jazz, and Dance probably have better chances...while at the same time, having absolutely no chances.

I am a very early Baby Boomer. I find none of the big band and crooner era music of any interest (unless it is a key element of a good period piece movie). None of my contemporaries have any interest in that music, either.

The first Boomers are 75 this year. So, for the most part, the core audience for standards is going to be 75 and over. Who would dedicate a radio station to that demographic?

 

[CassChopper96]

WDAS-FM and WMMR continue to kill it and run away with the overall numbers. WDAS serves the target community well. Does anyone know how WMMR's numbers are outside of Preston and Steve?

WHYY hitting (an assumption) record numbers. CUME is lower, so people are tuned in and staying tuned in. Great news for them. (Pun sort of intended)

KYW seems to have a new general ratings level with the 103.9 addition. Good news for them too. (OK, pun intended).

The AC battle (WBEB vs. WISX) seems pretty steady. We'll see how much the numbers jump when WBEB goes all-Christmas eventually.

The CHR battle (WIOQ vs. WTDY) seems wider, but WIOQ has been bouncing around numbers-wise recently. Plus, don't we usually get word that WTDY does much better with the young end of the demo?

WPPZ seems to be cooling off a bit after a hot run for a while.

WPEN always seems like an expensive second-tier sports station. With Sixers and Flyers kicking back into action, we'll see if that helps numbers.

WBEN and WOGL continue their close race in the Adult/Classic Hits arena. We'll see if Glenn Kalina's retirement does anything to the numbers down the line.

WRNB... what is left to say? The current format truly isn't working. Go straight hip-hop to try to pounce on WUSL's low numbers? They made no traction going after WDAS.

WDAS-AM.... still a no show with the sports betting format.

WTEL- The signal hadn't been a factor since WIP moved to 94.1, airing some attempt at national/brokered sports. At least with BIN, it's something different. I'd like to see some more local focus than just the national anchors reading local news stories for each market (And according to reports, iHeart is attempting to staff up their BIN stations a bit in 2022, so we'll see).

WRFF- The 2's seem to be the station's new regular zone. Tough time for many Alt stations right now.

Oh yeah, and the WIP STREAM beating WRNB.

Do you think Ben fm is going anywhere anytime soon

 

[CassChopper96]

Here is something interesting about the ratings: iHEARTMEDIA Urban WUSL (POWER 99FM) landed its largest share since JANUARY as it climbed out of a tie at #6 to #3. iHEARTMEDIA Top 40/M WIOQ (Q102) also had its best outing in over a year as it leapt from #8 to #4. AUDACY Top 40/M WTDY ended a strong two-book surge as it slipped from a tie at #3 into a tie at #5 with WIP. allaccess.com

 

[TheBigA]

Here is something interesting about the ratings: iHEARTMEDIA Urban WUSL (POWER 99FM) landed its largest share since JANUARY as it climbed out of a tie at #6 to #3. iHEARTMEDIA Top 40/M WIOQ (Q102) also had its best outing in over a year as it leapt from #8 to #4. AUDACY Top 40/M WTDY ended a strong two-book surge as it slipped from a tie at #3 into a tie at #5 with WIP,

What you're quoting there is part of the 18-34 ratings. You missed that #1 is WXTU and #2 is WBEB. Then WUSL, WIOQ, and WTDY. Source is allaccess.com.

 

[Miguelito]

Indeed, the analysis over at All Access (which needs to be cited, BTW) tells some interesting tales. I mentioned last month that WTDY beat Q102 in 18-34. This time around, Q102 had their best showing in over a year and jumped four places to 4th. So now, they're on top of WTDY (who tied WIP for 5th place).

Kinda love seeing WHYY being a disrupter of sorts in the Philly book! 4th overall and 3rd 18-49. All Access doesn't mention WHYY in the 18-34 demo.

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All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

 

[Miguelito]

Do you think Ben fm is going anywhere anytime soon

WMGK, WMMR, and WXTU make Beasley a LOT of money so they can afford to leave BEN-FM as an also-ran. Plus, I'm sure they're selling BEN as a package with some/many/all of those very much male-skewing stations.

And for BEN-FM to "go anywhere" would require a format take their place. I can't imagine what that might be. Can you? So they're probably safe for the foreseeable future.

 

[CassChopper96]

WMGK, WMMR, and WXTU make Beasley a LOT of money so they can afford to leave BEN-FM as an also-ran. Plus, I'm sure they're selling BEN as a package with some/many/all of those very much male-skewing stations.

And for BEN-FM to "go anywhere" would require a format take their place. I can't imagine what that might be. Can you? So they're probably safe for the foreseeable future.

How are BEN-FM's ratings though. Compared to WOGL?

 

[Miguelito]

How are BEN-FM's ratings though. Compared to WOGL?

It’s kinda beside the point. Ratings are one thing; REVENUE is another. Companies care about the latter much more than they care about the former.