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Bongino

Perhaps someone as big as Rush could have moved a giant corporation and employer to slightly modify a company policy. But certainly not somebody who just started six months ago.

He's not talking about a slight modification. He calls the mandate itself illegal and immoral.

You don't pee in your own pool. That's what he's doing. That's why he's off the air.

Strategically you don't fight with your employer on the air. And you don't start a fight that you can't win.
 
Well that depends on the media market too in some cities. In Washington D.C., Seattle, Sacramento and San Francisco the current Talk Radio Audience would mean listening to NPR News/Talk affiliate like KQED-FM, KUOW, KXJZ and WAMU-FM.

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In Seattle the top News-Talker is KIRO-FM, which leans center-left, but has a couple right wing hosts, too.
 
The latest rumor is Bongino is going to Fox News Radio:


Their biggest name is Brian Kilmeade. To do this, Bongino will need to get out of his contract with Cumulus, which will likely cost him money. They invested a lot in his launch, he's only been doing this for 6 months, and he'd be leaving them with a big mess and a big hole.
 
The latest rumor is Bongino is going to Fox News Radio:


Their biggest name is Brian Kilmeade. To do this, Bongino will need to get out of his contract with Cumulus, which will likely cost him money. They invested a lot in his launch, he's only been doing this for 6 months, and he'd be leaving them with a big mess and a big hole.
If Bongino goes to Fox and is no longer a Westwood One product, is Cumulus still going to hold their affiliates to carry him on a rival network, or cram something else down?
 
If Bongino goes to Fox and is no longer a Westwood One product, is Cumulus still going to hold their affiliates to carry him on a rival network, or cram something else down?

In order for Bongino to go to Fox, he has to break his contract. If that happens, he will get replaced on all Cumulus stations.

If this continues, I expect to see a replacement named soon. They can't air repeats with all the election news happening.

There are a lot of people who would love this plum slot.
 
In order for Bongino to go to Fox, he has to break his contract. If that happens, he will get replaced on all Cumulus stations.

If this continues, I expect to see a replacement named soon. They can't air repeats with all the election news happening.

There are a lot of people who would love this plum slot.
But then another anti-vax right winger has to say "I am willing to work where everyone doesn't have the absolute right to infect their co-workers"
 
Why would Cumulus release Bongino from his contract at the drop of a hat, to go work for a competitor?

I get that this may be what Bongino wants, but I only see two scenarios where this works for Cumulus:
1. Bongino's show is struggling, so shuttling him off to a competitor will both reduce Cumulus's obligations and not benefit their competitor
2. Bongino's show is going great and Cumulus execs don't want to lose the local spot revenue associated with it.
 
Seatownmedia wrote: >>>If Bongino really wants to be a replacement for Rush he will need to lose the anger and gain some class. The NYC style does not work outside of NYC.<<<

Yet the irony is that Bongino is NOT heard in NYC. Cumulus sold off WABC 770. So currently WABC only carries one Cumulus/Westwood One talk host, Mark Levin from 6 to 9pm. In Bongino's time slot, Noon - 3 p.m., WABC is running local hosts.

Bongino is heard in NYC's northern suburbs from 1230 WFAS, noon to 3pm. But its an all-digital stations. So only folks with an HD receiver can hear Bongino in the NYC area.

But Bongino wants to play the I'm the next Donald Trump too. I doubt Bongino wants to lose his schtick for his Fox News show though.
 
Apparently Bongino has reached a resolution with the company. He has set up a fund for the employees who were fired over the vaccine mandate:


I think it would be nice if he also set up a fund for the employees who died from Covid. Including talk show host Phil Valentine. Not enough has been said about the people who chose not to vaccinate and died.
 
Apparently Bongino has reached a resolution with the company. He has set up a fund for the employees who were fired over the vaccine mandate:


I think it would be nice if he also set up a fund for the employees who died from Covid. Including talk show host Phil Valentine. Not enough has been said about the people who chose not to vaccinate and died.
So he's surprised every employee of Cumulus, including top 40 and hip-hop jocks, isn't with him in touting the constitutional right to be infected by an anti-vaxxer at work? "Sure, I'll infect my cancer survivor Grandma or quit my own job so a right wing lunatic can spew infected droplets all over my workplace"
Cumulus told their employees what to expect, and that the company would try to keep them safe. Now Bongino wants HR to say to the bookeeper in Fresno "well, sorry about you being immunocompromised but Dan's a big fish and he wants us to let people spread COVID freely so we are".

But then again, I have been assured the election of Youngkin means the Republican Party is just a normal party again that just wants low taxes and school vouchers
 
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So he's surprised every employee of Cumulus, including top 40 and hip-hop jocks, isn't with him in touting the constitutional right to be infected by an anti-vaxxer at work?

I think what really surprised him is other conservative hosts aren't with him. Including some in his own company.

He hadn't heard about the back-stabbers in the radio biz.
 
Bongino is toxic, IMO. The quest to replace Rush is more difficult than many expected. I won’t be surprised if the noon to three (est) slot continues to have major listener losses. And not just Cumulus.
 
Bongino is toxic, IMO. The quest to replace Rush is more difficult than many expected. I won’t be surprised if the noon to three (est) slot continues to have major listener losses. And not just Cumulus.
It goes back to the beginning of Rush. Other talk stations who did not have Limbaugh thought "we can't get Rush, so we'll get someone who says the same things that Rush says". It takes a lot more than plugging in a Fox host or podcaster into the slot and expecting magic---or even ratings. Certainly other syndicators are beating the phones to Cumulus itself and non-Cumulus Bongino affiliates. iHeart would like those former Rush affiliates back.

The arrogance thinking that 1) I took over Rush Limbaugh's slot on 1/3 of his affiliates, therefore I have the same clout Rush had. and 2) Cumulus laid out its policy on keeping employees, vendors and clients safe from Covid. All of those people made their decisions, whether or not they could work in the building (immunocompromised issues, family members immunocompromised, or "no I won't work where I'm not free to spread Covid). So this new guy demands that the immunocompromised people be required to take a risk because "I have a Constitutional right", and HR has to say "we will no longer keep you safe if you work here".
 
I think what really surprised him is other conservative hosts aren't with him. Including some in his own company.

He hadn't heard about the back-stabbers in the radio biz.
Turns out Bongino got exposed for being the back stabber and chose to do this drama in public. When Bongino rants about Cumulus we had to do a wait and see on how both parties respond and how Fox News reacts to this given that Bongino has a TV Contract and a vaccine mandate at Fox News.
 
Turns out Bongino got exposed for being the back stabber and chose to do this drama in public. When Bongino rants about Cumulus we had to do a wait and see on how both parties respond and how Fox News reacts to this given that Bongino has a TV Contract and a vaccine mandate at Fox News.
He doesn't have to go in either facility. He's supposedly "guaranteeing the right of people who work at his syndicatir to spread COVID (and demanding Cumulus say "to hell with everyone else who works here". Most of Cumulus's business isn't right wing talk shows.
 
I don't suppose one GM will have the guts to say "enough. We aren't tanking our ratings for reruns".
How much influence do the GMs even have in this situation? Cumulus effectively made them all clear Bongino (like iHeart made their talkers clear Clay and Buck and Audacy made their stations pick up Dana Loesch) so even if they all said “enough, we’re done here” it wouldn’t matter. It’s entirely the top management at Cumulus vs. Bongino, and they might force him to eat that contract for as long as they want. If they want to air reruns of his show for that duration, they sure can.

It’s not like when the NBC affiliates board made NBC cancel The Jay Leno Show because he was tanking their 11pm ratings across the board. Gotta love vertical integration lol
 
It goes back to the beginning of Rush. Other talk stations who did not have Limbaugh thought "we can't get Rush, so we'll get someone who says the same things that Rush says". It takes a lot more than plugging in a Fox host or podcaster into the slot and expecting magic---or even ratings. Certainly other syndicators are beating the phones to Cumulus itself and non-Cumulus Bongino affiliates. iHeart would like those former Rush affiliates back.
Anyone remember “Free FM” after Howard Stern bolted terrestrial radio, and the disaster that was David Lee Roth in morning drive? (lol sure you do lolol)

This is turning into a repeat of that, and Free FM’s high-profile failure made CBS swear off “hot talk” altogether, effectively ending that format’s viability on a national scale. It won’t exactly happen here only because there’s little other options for Cumulus or iHeart to take for many of their AMs, unless they just throw up a white flag and go with a plug-and-play national feed like BIN.
 
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