What about the big surge from late spring to late summer? Country seemed to push a lot of the right buttons with listeners in those books, only to fall back in September.
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94.7 is changing formats today
- Thread starter erwin33
- Start date
Nationally, the peak of this summer, which was July, was still down a little bit from July 2020.
As for country Luke Bryan is fantastic. He seems like such an awesome guy. Love his music too. I do enjoy Jimmie Allen and Darius Rucker and Marren Morris as well. Could country return to NYC maybe? But not have it programmed by Cumulus or Audacy. It can do well if marketed right. They did need a classic hip hop station it makes sense for NYC but the signal doesn't go into NYC that well not sure why they didn't switch 92.3 to 94.7 and make 92.3 the block and 94.7 alt. Alt is a suburban format.
This was already answered a few pages back. I believe David addressed it.
Doubtful if it'll be picked up for years to come if ever. It just doesn't sell in this market nor is it a ratings success. It was marketed very well and Audacy gave it their all after the Nash brand mess with Cumulus. Let's let go of the 20 year argument, it can work if marketed right. No, it can't.
Audacy did a better job with programing, but a far worse job in sales.
It was as though Audacy's sales department wanted the station to fail.
It covers part of Monmouth County with a 60 dbu. The whole county is only 3% of the NYC Metro Survey Area. It's cume is about 75,000 persons.
And the market is increasingly ethnic now, so even less chance.
Or they could not convince others of the value in the format. I had a seller who was great (years ago) when my FM was Beautiful Music with a 4 share. We switched to the equivalent of country and shot to a peak of over a 30 share, and they told me they "can't sell that low class station".
We switched to the equivalent of country and shot to a peak of over a 30 share, and they told me they "can't sell that low class station".
Even though I've been out of radio for a while, there are a few business' that won't advertise on country stations. I asked one business owner why he advertised on all the stations except the country ones and his reply was that he "Didn't want all those ignorant, redneck hillbilly M*****F*****s cluttering up his store and arguing with him about his prices". At one point way in the past he did but he said they mostly came in, looked around, complained and left without purchasing anything so why waste his advertising dollars on a country station?
Even though I've been out of radio for a while, there are a few business' that won't advertise on country stations. I asked one business owner why he advertised on all the stations except the country ones and his reply was that he "Didn't want all those ignorant, redneck hillbilly M*****F*****s cluttering up his store and arguing with him about his prices". At one point way in the past he did but he said they mostly came in, looked around, complained and left without purchasing anything so why waste his advertising dollars on a country station?
In my case, the station became the first all-salsa station anywhere. That music has the same image as being preferred only by low income and welfare people.
When within a few days of launching and, simultaneously doing a sticker promotion with Burger King, I saw a sticker on a brand new Mercedes, I knew that image was wrong. In our first month, dreadful January, we billed more than any month in the 4 years of Beautiful Music. We distributed 1,300,000 stickers on an Island with just 1,500,000 cars. Clients wanted to be on that station, and we quadrupled billing in the first year.
Sometimes you have to do something extreme to change opinions. In our case, we did a party for over 600 agency buyers and AE's and managers from over 120 local agencies and had 5 of the top 10 artists in the format performing live. We were sold out in a week. Shock and awe, radio version.
And remember, it was Cumulus who who hired Kelly Ford to be WNSH's morning show host.
According to WKMK's Radio-Locator.com map, the Monmouth County station's local signal covers only a tiny part of Middlesex County. The distant signal covers a larger part of Middlesex County, but barely misses Somerset and Union Counties.
The fact that WKMK's local signal does not cover most of the Middlesex-Somerset-Union market is a key reason why it does not do well in that market's radio ratings. In October, it was in 24th place with a share of 1.1.
Cumulus only had two, maybe three decent stations in New York (WNSH and WPLJ, maybe WABC). Audacy has seven. It makes sense for Cumulus to be willing to put more effort into each of their stations.
Either way, Cumulus' sales effort wasn't going well in New York, so they liquidated.
Cumulus' revenue for WNSH was double what Audacy was able to do, according to BIA.
Sales has always been an issue with country in the market so I'm confused by your statement. Plus if Audacy hadn't wanted country to work they wouldn't have stepped up programming. Radio discussions aside, no idea where you live but I live in Manhattan and while the market isn't only the 5 boroughs, country is anything but a popular musical genre here. It's demise isn't surprising to me. It's amazing to me that it lasted as long as it did and that it's numbers were often 1.9-2.4 being the highest. I believe WYNY hovered at 1.7, 9 years earlier
Programming and sales are two different departments. I have no doubt that the programming people wanted country to work. But down the hall, the mood was different.
I think the difference is Cumulus budgeted for those kinds of numbers, and Audacy didn't. Cumulus was using this station as part of a national brand. For Audacy, it was just another local station in the cluster.
Wasn't this on a national level? I thought NASH was a place holder for a national brand.
The BIA numbers are just for the one station.
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