Just looked at their shares and KROQ is in dire straits posted November 1st they are at 1.9. A share advertisers dont like. The morning show hasn't helped either. Looks like a format tweak is in the works in my opinion. I think a dance format is the only format not looked at yet.
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Kroq billing
- Thread starter 30james
- Start date
Clearly Audacy doesnt care about heritage for they blew up 105.3 live 105/alt 105.3 so they obviously don't care how long a station has been around. Who knows what will happen with Kroq...TBC
Dance is not going to work in LA.
KROQ right now has no heritage. It is below a 2 share. For more than half a decade, they coasted on the strength of the morning show and that disintegrated. In the meantime, Alt had taken the music dayparts and is now winning overall.
Do you think Kroq will be blown up David. Not a word about almost acoustic Christmas this year?
The event is likely "on hold" due to the pandemic, not ratings or anything "inside the station". If I were managing a station in CA today, and given the on-again-off-again changes in the way the state has managed the situation, I would not schedule an event until I saw at least 6 months of stability.
And, after seeing the sad and horrible results of a concert in Houston on Friday, I would be afraid of any mass gathering. Just as behaviour on airplanes has disintegrated over the last 18 months, it appears that people in large groups are exhibiting different and deteriorated behaviour patterns that make mass events frightening.
In any case, back to KROQ what we have is a station that is looking for a new identity as what it had for the last 5 years at least was mostly the morning show and not the music. The show disintegrated and left them with no strong music position as that had been skillfully taken by their direct competitor.
And it didn't hurt that alt 98.7 stole kroq's pd Lisa and that alts former pd Mike the show killer aka Mike Kaplan went to NYC to program alt 92.3
Every since the show killer left alt 98.7 they have had consistently better numbers and since he has also been programming Kroq they have done worse.
Coincidence maybe but just saying...
I think you are giving Worden too much credit.
The morning show was in place at 98.7 prior to her arrival; the morning show is the main reason 98.7 is as successful as it is.
Arguably, the largest cohort of Kevin & Bean's listenership had outgrown the type of music KROQ plays. That morning show and the station's music format grew increasingly incompatible with time.
I also thought Kevin Weatherly and the KROQ programming team became lazy with regard to playlist management in general. KROQ generally succeeded when there was plenty of new & quality recurrent material from which to choose. For a number of years, that station had tight music rotations with relatively few songs. That formula worked reasonably well when so much new music was being released. As soon as KROQ had to become much more library dependent, Weatherly seemed to choke. That's just my opinion; others may disagree.
The morning show was in place at 98.7 prior to her arrival; the morning show is the main reason 98.7 is as successful as it is.
Arguably, the largest cohort of Kevin & Bean's listenership had outgrown the type of music KROQ plays. That morning show and the station's music format grew increasingly incompatible with time.
I also thought Kevin Weatherly and the KROQ programming team became lazy with regard to playlist management in general. KROQ generally succeeded when there was plenty of new & quality recurrent material from which to choose. For a number of years, that station had tight music rotations with relatively few songs. That formula worked reasonably well when so much new music was being released. As soon as KROQ had to become much more library dependent, Weatherly seemed to choke. That's just my opinion; others may disagree.
Not in the last couple of books. KYSR has averaged a 3.1 in 25-54, and about 3.9 in morning. But Mid-days are a 3.1, PMD is around a 3.1 and evenings are a 3.3.
While mornings outperform, it's not by that much. And from January to May, also in 25-54, they average a 4.0. Now, in the last three months, they are at a 3.1 average, so they are off by nearly 25%. The biggest loss is in mornings, where they were as high as a 7.4 in June, and had several other 7 share months earlier in the year. The last few months have been quite weak by comparison.
KROQ is at or below its early 2021 average, so it is not a switch to KROQ because of improved programming; it is a drop in total Alternative listening. In fact, it's a drop in rock in general: KLOS, averaging around a 3.5 in the first five months of 2021 is now around a 2.4 for the recent 5 months.
Interesting trendline to say the least with regard to 98.7 mornings! Thanks for sharing that data.
My earlier remarks, of course, were in reference to the past several years in general.
I am glad you mentioned KLOS. I cannot help but wonder if that station's embracing of B-side type songs (which receive an unusually high amount of spins on that station by large market commercial radio standards) and reduced reliance on standard classic rock fare have begun to negatively impact its ratings.
My earlier remarks, of course, were in reference to the past several years in general.
I am glad you mentioned KLOS. I cannot help but wonder if that station's embracing of B-side type songs (which receive an unusually high amount of spins on that station by large market commercial radio standards) and reduced reliance on standard classic rock fare have begun to negatively impact its ratings.
The question is why did the station become "more library dependent?" The answer: Because the new music dried up.
We've seen this in other formats. It's hard to build a format around new music, and then have the new music stop.
As I say, this sounds more like a music problem than a radio problem. What could the station do to fix the loss of new music?
There's hundreds of songs serviced to Alternative radio every year. I think there was only one week this year where at least one song didn't go for adds. We've had a couple of weeks this year where 5-6 songs go for adds.
Next week has four artists go for adds on Alternative: emo rapper 347aidan, Avril Lavigne (who's given herself a punk makeover), Foo Fighters, and indie-rock critical darlings Inhaler. This is while nothing goes for adds on CHR/Pop next week, and there's actually nothing set to launch on Pop for the rest of the year at the moment.
It's not the amount of new music that's the problem. Active Rock is the rock/rock-leaning format having that problem, they've been having entire months with only 2-3 songs going for adds and a week or two can go by without a song being serviced to the format (which is different from going for adds).
For Alt, it's that many PDs have little to no confidence in what's available, or in some cases believe that a song or artist doesn't fit the format (Audacy's format captain wants the veteran artists like Foo Fighters gone, a number of Alt PDs are refusing to play "My Universe" due to BTS' involvement). It's created a bizarre, scattershot environment.
And why is that? Could it be the total lack of promotion by labels and artists?
As I've said, labels seem satisfied with just throwing the spaghetti at the wall. No real effort being made.
It's a ship without a rudder, and without a captain, heading into a field of icebergs.
As for the Coldplay song, who's idea was it to involve BTS?
Apparently, KLOS isn't supposed to be Classic Rock...they just promote themselves as "Southern California's Rock Station".
Correct...ever since the sale to Meruelo, the station broadened its format to rock. That worked to its benefit when the change was made. But things seem to have weakened.
So my question to you is what can a radio station do when the music itself ceases to be a source for programming?
KYSR seemed to navigate the turbulent waters fairly well. I think your scenario wasn't applicable in KROQ's case. As I noted earlier, I suspect the station's playlist and its morning show weren't in great alignment in terms of demographic appeal. Yes, the state of the alternative format made life more difficult for KROQ, but Weatherly's response was flat footed. Given the fact he wanted Kevin and Bean to remain the centerpiece of the station, he should've pivoted the playlist in more of a rock direction.
As if the new music was so much better and more focused there?
Or callout results on the artist, similar songs or that one
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