Do you see audacy doing anything to KROQ and 97.1 now soon in terms of flipping formats
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Audacy
- Thread starter CassChopper96
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KYSR is now ahead of them so i agree they should go classic. It's like the iheart competition is killing them
Country barely works in LA (KKGO is run by one guy), and AAA has failed in the last three attempts. What makes you think Audacy would kill off a better billing format for either of those options?
KROQ has recently been trying a new music alt/pop approach. I think that direction coupled with a renewed concert promotion effort and allowing for more compelling and personality driven on-air listener engagement is a way to revive the KROQ aura.
As to 97.1 - I could see it becoming “KNX 971 Newsradio”.
As to 97.1 - I could see it becoming “KNX 971 Newsradio”.
I know Go Country 105 is not highly rated when compared to other LA Market stations, but as I understand it, KKGO actually reaches the largest country audience in the US. Apparently it's a gold mine for Saul and Company.
What do you mean by "now soon?" It's one or the other. They won't be doing anything NOW.
They already flipped 97.1, so that's done. They've been evolving KROQ, and that's a work in progress.
They keep their costs down. Saul's two children run the station. They have one or two other employees. It's mostly a music jukebox with commercials. It's the largest cume because of the size of the market, not because of anything the station does.
Well but KRTH has KNX-AM on its HD 2 signal. I doubt Audacy wants to do anything with that.
I'm guessing it doesn't matter, if the people want Country they got!
But we're talking here about another station in the market flipping to country. No one else can do it as efficiently as KKGO.
The original post was referring to the station by its current branding: "97.1 Now".
Unfortunately the way it was written led to misinterpretation.
Agrred that they'll ride it out with 97.1 for a while to see what develops; I'm sure they bill well enough to stay afloat.
Ha! You're right!
97.1 did not flip - they "re-branded"
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History. With 97.1 they're clearly trying to find something that reaches younger demos. They haven't hit on the right formula, but clearly that's the goal for this station. They already have four top rated stations that appeal to 25-54. They need something that competes with KIIS.
For KROQ, the company just hired several new programmers to oversee alternative stations. They're not going to spend money to hire people, and then blow the station up.
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And Emmis proved long ago that a "full blown" country station does not do any better than what the Levine family does on a tight budget.
Hardly a gold mine, as it has low billing numbers... about 25th in billing and less than 15% of the revenue of the #1 biller.
No debt and run on a budget. Billings may not be what the other guys in town have but Levine's margins are nothing to discount.
KYSR has been ahead of them for years in music dayparts. The KROQ issue of today began with the disintegration of the morning show, which left them with a music format that was already losing to KYSR.
However, radio is not like a sporting event or even a whole sporting league. There is not single winner, there are lots of them. There can be more than one "winner" in a particular format.
Kroq does not have a good morning show!!!
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