What's the matter with Audacy? (Especially their legacy stations?)

[TheBigA]

It's official: The 2-minute promise is over:

Audacy Ends ‘2-Minute Promise’ On Its Alternative Stations.

Just over 14 months after instituting a “Two-Minute Promise” that limited spot breaks to no more than two minutes on all its alternative stations, Audacy has abandoned the practice. The

www.insideradio.com

 

[Deus Ex Machiato]

It's official: The 2-minute promise is over:

Seems to me that this at least partially answers the OP question. Even when you tell the audience "you only have to wait 2 minutes to get back to our amazing content!" they're still not interested.

If the content was really that compelling...

 

[TheBigA]

If the content was really that compelling...

What would make it compelling? Hiring more staff? That doesn't seem to matter when you look at the top rated stations.

 

[TheBigA]

Seems to me that this at least partially answers the OP question. Even when you tell the audience "you only have to wait 2 minutes to get back to our amazing content!" they're still not interested. If the content was really that compelling...

The content is the music. The music in the format isn't that compelling. So the spots weren't the problem.

There is nothing else the alternative music audience is interested in, except maybe sex.

 

[victorres43]

There is nothing else the alternative music audience is interested in, except maybe sex.

Too bad the Dr Drew iteration of Loveline is a thing of the past.