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Is this what's next for KROI?

> Will this end up on KROI?

Probably wouldn't do any worse than La Mera Mera, and would be in line with co-owned KMJQ and KBXX as far as combination spot sales go.

Note that the network is only on nine hours a day to begin with. Perhaps an option for one of the local basket case AMs that has a halfway decent daytime signal but sucks at night. Maybe balance the schedule with that Blues format some on this board have suggested.

Urban Gospel or R&B Oldies would still be a better fit for KROI. Don't think we'll see any change on 92.1 until after the Spring 2006 book (though I would welcome an earlier flip.)
 
> > Will this end up on KROI?
>
> Probably wouldn't do any worse than La Mera Mera, and would
> be in line with co-owned KMJQ and KBXX as far as combination
> spot sales go.
>
> Note that the network is only on nine hours a day to begin
> with. Perhaps an option for one of the local basket case
> AMs that has a halfway decent daytime signal but sucks at
> night. Maybe balance the schedule with that Blues format
> some on this board have suggested.
>
> Urban Gospel or R&B Oldies would still be a better fit for
> KROI. Don't think we'll see any change on 92.1 until after
> the Spring 2006 book (though I would welcome an earlier
> flip.)
>
Radio One's talk network on KROI 92.1 would compliment KMJQ and KBXX, without pulling a large listener base from either station. Adult Contemporary Magic 102 could have the greatest loss of listeners, but not enough to hurt their ratings.

I would love a full time R&B Oldies station, but a fair amount of the music on KMJQ falls into that catagory, so I seriously doubt that Radio One will ever go that route in programming KROI.

KROI could put together a good local morning talk show and run the talk network until 7pm. Then run Urban Gospel the rest of the time. During the daytime Urban Gospel KWWJ 1360 has a decent signal over most of metro Houston, but disappears for all but Baytown, the far east side and Galveston at sunset, leaving most of metro Houston without any Urban Gospel station nights. The combo could be a ratings winner for KROI, without stepping on the toes of Radio Ones' other two stations in Houston.

The article I read didn't have a start-up date for the talk network, but Radio One would be wise to drop La Mera Mera the day the talk network begins and switch over to Talk during the days and Gospel nights and weekends.

I don't know what the effect would be to KWWJ, but 1360 is jammed in between Corpus Christi to the south and a newly upgraded 1360 licensed to Hurst in the DFW area that operates with 50000 watts daytime with a pattern that has the major lobe at 250 - 260 degrees with the tower just about a mile north of I-30 and just to the west of Mac Arthur Blvd. KMNY runs the Biz Radio format days from Houston and KXYZ. I don't know if 1360 locally would be able to upgrade at night to serve the Houston area, possibly from an array in NW Houston and shoot the signal across the city and into Baytown.

If KROI doesn't pick up the Talk format, KCOH 1430 would be wise to do so and add it to the primarily black Talk format daytime already in place on KCOH. KCOH could run the Radio One network talk shows at night, although 1430 does not have very good coverage of much of Houston at night, even with the upgrade to 1000 watts and a less restrictive nighttime pattern back in February 2004.

Then again KCOH has a very loyal following in the black community and their talk programs are no exception. A national network during the daytime may have a difficult time going head to head with local hosts on KCOH, if KROI were to run the talk network days.

Mike O
 
> Note that the network is only on nine hours a day to begin
> with. Perhaps an option for one of the local basket case
> AMs that has a halfway decent daytime signal but sucks at
> night.

The "network" isn't new. They've been running it on WOL Washington, WOLB Baltimore, and XM's The Power for several years. It will keep the needles moving on an AM with no coverage.

If Radio One weren't trying so hard to prove that they could do Hispanic radio, they'd pump out the Gospel jams as 92.1 Spirit FM tomorrow and double the billing.

I'd love to hear Zapoleon's <a target="_blank" href=http://www.rhythmandgold.com>Rhythm and Gold</a> format on 92.1, but that won't happen either.
<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
ChuckTiller said:
So, here we are, sixteen years later, and the question remains, what is next for KROI? Look how long this has been going on. The flipping will continue and nothing will work.
Click to expand...
You can't be #1 if you don't cover the market. When you have a signal disadvantage, you're best off finding a niche that fits your coverage, super-serve those folks and ignore people on radio message boards. :)
 
johndavis said:
You can't be #1 if you don't cover the market. When you have a signal disadvantage, you're best off finding a niche that fits your coverage, super-serve those folks and ignore people on radio message boards. :)
Click to expand...
They seem to be ok with that they’re doing now.
 
johndavis said:
You can't be #1 if you don't cover the market. When you have a signal disadvantage, you're best off finding a niche that fits your coverage, super-serve those folks and ignore people on radio message boards. :)
Click to expand...
For sure, but the signal is a lot better than the station's performance over the past decade, with that brief period when Boom was doing decently.

There is a lot of space between "#1" and perennial basement dweller.

92.1 is a not the best signal, but it is better than the real rimshots like 93.3, 96.9, 97.1, 97.5, 98.5, 100.7, 103.7, and 107.9.
 
Ryan Williams said:
For sure, but the signal is a lot better than the station's performance over the past decade, with that brief period when Boom was doing decently.
(Snip)
92.1 is a not the best signal, but it is better than the real rimshots like 93.3, 96.9, 97.1, 97.5, 98.5, 100.7, 103.7, and 107.9.
Click to expand...
The new transmitter facility for KROI has made a modest but quite noticeable improvement in the signal coverage. Audio sounds quite nice as well, possibly due to fresh equipment.

The previous transmitter for KROI rated in the low threes during the early days of the Boom format, so should be capable of pulling some respectable numbers with the new stick.

I think Radio One is simply out of ideas as to what to do with 92.1, which is why they trotted out a failed format from 15 years ago for the latest flip. It still seems like a placeholder, as the HD-2 simulcast on 102.1 is co-branded. Why would they keep that simulcast and promote it? I could have understood a few weeks of running both signals to allow the audience to move over to 92.1 before dropping the HD-2.

Best fate for 92.1 would be for Radio One to sell the station and give new ownership with different ideas a shot. I beat the drum again: KROI would be a great place for EMF to launch K-Love in the market, or perhaps for WAY-FM to have a Houston presence. KROI would also be an excellent option for either iHeart or Audacy to move their AM sportstalkers—whoever got it would have a huge advantage over the existing competition. It would also be a major improvement for Gow Media over the badly troubled 97.5 signal, which could be dumped in a fire sale.

Of course, dare we think of some new, innovative format that could have the market all to itself? One can dream, can’t they?

Edit to add: Very weird having a second post in a thread 16 years after my previous one…
 
Mediafrog+ said:
Edit to add: Very weird having a second post in a thread 16 years after my previous one…
Click to expand...
Yeah, might be a little weird, but the situation has not changed. KROI will continue to be the dumpster fire, unless something incredible happens which will turn it around. Therefore, the post is still relevant. At least it changed the the conversation, albeit briefly, from those pesky flea powered translators with continuing format changes and unreliability as to when they are on the air and off the air. There is only one that I see as reliable, but then I am prejudiced. K277DE 103.3 with it's 250 watts has been on consistently with a few power outages. (Those happened because we are awaiting our studio generator which is on back order.)
 
Perhaps Hope media should buy it. It keeps EMF out a little longer, and could bring KSBJ a better signal south of Houston, give Galveston coverage.
 
ChuckTiller said:
There is only one that I see as reliable, but then I am prejudiced. K277DE 103.3 with it's 250 watts has been on consistently with a few power outages. (Those happened because we are awaiting our studio generator which is on back order.)
Click to expand...
You are so right on the general reliability of these "local" translators, but I'm confused, the outages for 103.3 were due to power issues at the studio? That would have affected 1070 too, right?
 
BamaTX said:
Wasn't the entire cluster off the air on Sunday for a few hours?
Click to expand...
Yup! The whole shebang. It was 12 hours. It was Centerpoint problem. As the late newsman Roger Bateman used to say when he worked here, "Welcome to the no power tower." However, back in those days, we had a generator and we stayed on the air. The downside was the rest of the building was off, so we had to walk up 12 floors to get here.
 
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