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When will CXR Trust sell WSUN and WPYO?

WSUN 97.1 in Tampa Bay and WPYO 95.3 in Orlando have been placed in the trust for about two years, after the Apollo purchase of Cox Media Group has caused the loss of grandfathered status in both Tampa Bay and Orlando. But, as a buyer has yet to close a purchase of either of these two stations, CXR has until the 15th of February to sell these stations.

But who will buy the stations? Beasley in Tampa and Audacy in Orlando may have room for one more station, although neither group has purchased a full-powered station outright during the pandemic, certainly not without a station swap with another radio company. SBS may have attempted to purchase one of these stations (WPYO in particular), but CXR seems unwilling to sell to SBS. EMF may make a venture to these markets, if their shopping spree for radio stations isn't slowed down substantially. Some wild cards include VCY and Delmarva.
 
CXR may not have a choice about selling to SBS if they can't find another buying that will offer them more money or trade. They've been milking this whole situation and its suprising the FCC is making them follow through. As more and more people coming up do not even listen to radio the values for the signals are not going to increase. With RTN buying 98.1 in the Orlando market there must be a Spanish language hole that SBS wants to fill on 95.3fm. Of the top 20 radio markets Tampa is the only one with no EMF presense (DFW and Houston does not have KLove but do have rimshot signals for Air 1) and Orlando is one of 3 top 30 markets with no EMF (now the DC signal does reach parts of market #23 Baltimore). I guess we will see who makes the best offer within the next two months
 
CXR may not have a choice about selling to SBS if they can't find another buying that will offer them more money or trade. They've been milking this whole situation and its suprising the FCC is making them follow through. As more and more people coming up do not even listen to radio the values for the signals are not going to increase. With RTN buying 98.1 in the Orlando market there must be a Spanish language hole that SBS wants to fill on 95.3fm. Of the top 20 radio markets Tampa is the only one with no EMF presense (DFW and Houston does not have KLove but do have rimshot signals for Air 1) and Orlando is one of 3 top 30 markets with no EMF (now the DC signal does reach parts of market #23 Baltimore). I guess we will see who makes the best offer within the next two months

They cant force Cox to sell to SBS. what they can do is say.. say it or the license gets deleted. Two different things
 
FCC says they have 60 days to sell it

Urban One and Lieberman, which dont own stations in Florida are interested thanks to the publicity from this extension.


 
FCC says they have 60 days to sell it

Urban One and Lieberman, which dont own stations in Florida are interested thanks to the publicity from this extension.
Urban One, well Orlando lacks an Urban (or even Rhythmic), and Tampa lacks an Urban AC (or even Classic Hip-Hop), so it's possible.

Lieberman...well, I'm not sure if they have a track record programming towards a Cuban or Puerto Rican audience.
 
Urban One, well Orlando lacks an Urban (or even Rhythmic), and Tampa lacks an Urban AC (or even Classic Hip-Hop), so it's possible.

Lieberman...well, I'm not sure if they have a track record programming towards a Cuban or Puerto Rican audience.
I just tuned WCFB-94.5-Orlando and at least as of this Thursday morning, they are still Urban Contemporary- unless unbeknown to me, they are about to drop that format. In addition to WCRB, 101.1’s HD2 is listen as Urban Gospel; cannot confirm that right now.
 
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I just tuned WCRB-94.5-Orlando and at least as of this Thursday morning, they are still Urban Contemporary- unless unbeknown to me, they are about to drop that format. In addition to WCRB, 101.1’s HD2 is listen as Urban Gospel; cannot confirm that right now.


WCFB
 
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Well, CXR has Exitos now, which appears to be doing very well for them, so that is probably why they don't want to sell 95.3 to SBS. (I'm pretty sure a closely-competing station would result.)

Now it would be ironic if EMF were to grab 95.3 to enter Orlando, and take it back to non-commercial status; That is what it used to be 20 years ago before WPYO v1.0 happened.

As far as anyone else buying it as a new/additional full-power signal gain into the market, let the competitive bidding begin.

(speculation) Other less likely but not-surprised-if-so potential bidders: JVC since they have 103.1 in-market, or Victor Canales' VCMG if they so desire the freq. (Ironic in sense Vic was once a DJ on WPYO wayyyy back - what a full circle would that be)

Then there is WSUN down in Tampa... totally different signal/playing field at stake there.

Byron
 
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Well, CXR has Exitos now, which appears to be doing very well for them, so that is probably why they don't want to sell 95.3 to SBS. (I'm pretty sure a closely-competing station would result.)

Now it would be ironic if EMF were to grab 95.3 to enter Orlando, and take it back to non-commercial status; That is what it used to be 20 years ago before WPYO v1.0 happened.

As far as anyone else buying it as a new/additional full-power signal gain into the market, let the competitive bidding begin.

(speculation) Other less likely but not-surprised-if-so potential bidders: JVC since they have 103.1 in-market, or Victor Canales' VCMG if they so desire the freq. (Ironic in sense Vic was once a DJ on WPYO wayyyy back - what a full circle would that be)

Then there is WSUN down in Tampa... totally different signal/playing field at stake there.

Byron
Byron mentioned: “Then there is WSUN down in Tampa” - WSUN’s signal can be a challenge to receive on many radios; their signal in eastern Hillsborough is fair and the same in southern Hillsborough county (Riverview and Ruskin); in a good portion of St. Pete, it’s only fair as well. They’re 11,500 watts up against most stations Tampa Bay Area stations having 35 - 100K watts plus their tower is in Holiday right smack on the Pinellas/Pasco county line. Reception is obviously decent from Clearwater north to Hudson and in N.W. Hillsborough county. (Odessa, Carrollwood, Lutz etc). For much of the market, listening to WSUN, regardless of format, would be to stream.
 
I would be willing to take the station (WPYO 95.3FM) if they actually have a heart & want to donate it to a good cause, instead of selling to a potential competitor. 😁
 
I have to say, though, if SBS does take WSUN as well, they won't need to change the call letters. ¡El Zol 97.1! (Zol means Sun in Spanish)
Not to be picky, but "zol" is a mutation of "sol" which means "sun". Sorta' like KROQ meaning "rock" with a phonetically similar pronunciation of a different spelling.

A station I know in Puerto Rico spelled "salsa" as "zalza" because their call letters had a "z" in them.

1639163084244.png
 
Not to be picky, but "zol" is a mutation of "sol" which means "sun". Sorta' like KROQ meaning "rock" with a phonetically similar pronunciation of a different spelling.

A station I know in Puerto Rico spelled "salsa" as "zalza" because their call letters had a "z" in them.

View attachment 2401
Which would not work in Spain because the Z is pronounced different there. ;)
 
Which would not work in Spain because the Z is pronounced different there. ;)
"Zeta" is "zeta" in all Spanish speaking nations, except that in Spain it comes out "theta", particularly in the Central Madrid area!

I don't think there is much risk of having an all "zalza" station there, though!
 
Is there a reason that Hall Communications isn't mentioned as a possible suitor? They have very stable ownership and being headquartered in Lakeland means they could very easily take on both WPYO and WSUN and run them with WPCV and the rest of the cluster. WPYO would give them a solid presence in Orlando independent of WPCV. It would be the same with WSUN, although WPCV doesn't get into the Tampa market as well. WSUN could theoretically be run as WPCV West. If they could get WTWO and WDIZ from JVC, they would have a nice little cluster in Orlando, certainly enough to make it financially feasible.
 
Is there a reason that Hall Communications isn't mentioned as a possible suitor? They have very stable ownership and being headquartered in Lakeland means they could very easily take on both WPYO and WSUN and run them with WPCV and the rest of the cluster. WPYO would give them a solid presence in Orlando independent of WPCV. It would be the same with WSUN, although WPCV doesn't get into the Tampa market as well. WSUN could theoretically be run as WPCV West. If they could get WTWO and WDIZ from JVC, they would have a nice little cluster in Orlando, certainly enough to make it financially feasible.

Hall recently sold a cluster

They arent a big market operator.... tampa and orlando would be way out of their league

It's just not what they do.

The super serve the areas they have stations in, and their kind of radio isnt conducive to big markets
 
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