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Alt 92.3 Music Changes
- Thread starter MVB13
- Start date
Well, I would say that 106.7 Lite FM would be competition for soft AC. Would Hot 97 be competition for an Urban AC? Doesn't X96.3 cover Spanish language? And Guitar rock (I assume modern rock), although is my preferred format, haven't we covered that it doesn't perform well in moat markets today, let alone a market like New York? Then the prevalent question is, does the Alternative format of Alt 92.3 bill well?
I forget if it was posted here or in the Los Angeles forum today, but WFAN used to draw in low ratings yet bill well at the same time. So, no format to change to along with possible decent billing, and that's why WNYL is still Alternative.
WPLJ drew low ratings, yet took an offer from EMF to lead to a station flip.
Modern rock actually performs very well in many markets today. But your best bet in NYC is 92.3
How? Boston doesn't even have a commercial alternative station.
Boston has nothing to do with this. Philly, Chicago, Denver, Washington DC, KYSR in LA are all examples of success with alternative rock. Note that they are all owned either by IHM or Cumulus for Chicago's WKQX.
The Alternative stations in Philly and Chicago haven't been doing well as of late. Low ratings for WKQX especially, though they are beating the dumpster fire that is "Rock 95.5".
And wouldn't morning drive pump the alt station's ratings, anyway? Howard Stern was a major reason why K-Rock is above water.
I suggest you look at playlists. Most "Modern Rock" stations are Classic Rock stations with a few current thrown in. It's one of my biggest pet peeves.
I wouldn't include LA in that discussion. Over the last 15 years, I viewed the progression of Rock stations to be different between the East and West coasts. The old CBS held onto their Rock/Alternative Rock stations in the West, while systematically flipping them in the East. This is why I say just because KNOU was flipped to a simulcast of KNX, it isn't a slam dunk that bringing WINS to 92.3 would automatically work.
With K-Rock, I agree. It was funny to see which of his former stations flipped to Free-FM after he left, and which remained rock stations. Goes to show what works in Boston (as WBCN remained a rock station) doesn't automatically work in New York, and what works in New York doesn't work in Cleveland, and so on. Or else New Country would still be on 94.7.
The next format for 92.3 will be all-news as "Ninety-Two WINS", probably in 2022.
The tinkering can only be seen as a last ditch effort to convince corporate that Alt is worth saving in New York.
And the two contemporary Spanish language stations, the Churban and the two Urban stations. }
Remember, the average listener uses 6 stations a week, and even more over a longer period. Few people except followers of faith-based station and exclusionary genres like classical have just one station they use.
And they both had trouble making money. On the other hand, the decline of Urban and Churban is affecting all of those stations, both in NYC and nationally.
I know for a fact that Foo Fighters have been pushing on Alt hard their whole Medicine at Midnight era and Audacy has refused to bite on all four singles - even after the prior 3 singles all hit the top 10 on the Alt chart (and the 4th single, Love Dies Young, is well on its way to also getting that far). It’s definitely not lack of trying; Audacy just refuses to play them.
They do seem to like making KKDO the carrier for undesirable Alt songs as they were the only Audacy to run any of the FF singles and other songs Audacy never touched in a meaningful capacity. I think KNDD has occasionally filled that role too.
Sacramento and Seattle, yet Sacramento was the only one to play the singles of a Seattle band?
Urban AC stations in many large markets are earning very good ratings. That format has not seen the COVID share slump witnessed by contemporary hip-hop stations. Significant music differences exist between Urban AC versus those two formats.
Why do you believe a format geared toward African American audiences would cross-cume significantly with Spanish language music-based stations?
MassMusicMan
Banned
Why would you take me to Mexican restaurants because I'm Black?
Audacy was attempting to nationalize their product and I guess the Sacramento station was made their dumping ground so undesirable Alt bands and their labels couldn’t accuse them of blackballing. KNDD also played a couple of the undesirable artists; they played “Nowhere Generation” by Rise Against alongside KKDO for example.
It made things come off like KKDO simply existed as a repository to carry songs that didn’t the Audacy mold. By extension it gave KNDD the impression of simply being a backup to KKDO.
This reads like radio fan fiction. Why would anyone at Audacy think or act the way you describe? If they don't think a band fits the alt concept, why do they care about offending it or its label? And designating two stations, one in a major market, as "dumping grounds"? Puh-LEEEZE! Provide proof or I'm calling BS.
More likely, such music tests well in Sacramento. I agree with you. Just like how we might hear more Southern rock bands spun on classic rock stations in some markets more than other markets.
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