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WTOP/Washington DC Top Billing Station in 2020

Y2kTheNewOldies

Y2kTheNewOldies

https://news.****************/cgi-bin/rol.exe/headline_id=b16898

As usual in this report WTOP-FM is the top all news station in billing in the USA.

The top revenue for CHR/Top 40 radio is KIIS-FM Los Angeles given that KIIS-FM's brand also goes to other Iheart owned stations that run a HotAC or CHR/Top40 format.
 
victorres43 said:
Isn't Ryan Seacrest the main reason why KIIS is billing extremely high?
Click to expand...
No, it's just part of it.

KIIS in a three month average ranks higher on 18-34 and 25-54 in middays and in evenings than in mornings. And PM Drive ranks as high as Mornings, too.

And, in pre-pandemic years KIIS has raked in a lot of revenue from its events and promotions.
 
Not only is WTOP #1. Its revenue is so far ahead of the #2 station, KIIS-FM, $62 million to $38.9 million. And let's remember Washington is Market #8. So WTOP is achieving those numbers with a smaller amount of people living in the market.

And WLTW NYC is #3 at $38 million.
 
DavidEduardo said:
No, it's just part of it.

KIIS in a three month average ranks higher on 18-34 and 25-54 in middays and in evenings than in mornings. And PM Drive ranks as high as Mornings, too.

And, in pre-pandemic years KIIS has raked in a lot of revenue from its events and promotions.
Click to expand...
Ah, gotcha. I kind of guessed since KIIS is outbilling Z100. I stand corrected.

Gregg. said:
Not only is WTOP #1. Its revenue is so far ahead of the #2 station, KIIS-FM, $62 million to $38.9 million. And let's remember Washington is Market #8. So WTOP is achieving those numbers with a smaller amount of people living in the market.

And WLTW NYC is #3 at $38 million.
Click to expand...
More military contractors advertising on WTOP. When is the last time you heard an ad for Raytheon or Lockheed Martin on KIIS-FM?
 
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