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Alt 95-3 has gone all-Christmas

Is 95.3 going to become an permanent station after Christmas? I do not think soft AC is the way to go. 101.5, 102.9, and 104.7 probably would provide enough of that. They need a format to shake things up!!! An example...

95.3 "Rebel Radio" "Rules? What Rules?" or 95.3 "The Edge" Talk Radio "Damn Right, We said that!"
 
95.3 is a permanent 'station', or at least as permanent as one of those HD2-to-translator stations can be. It has a pretty decent signal for a translator with its antenna on the old WLFL-TV tower in Apex, but it's still a translator in a large market, so I don't see iHeart making lots of investment in it. Can't see them going talk, as iHeart has talk-formatted WTKK 106.1 in their stable of local offerings. The major formats in the market are covered by full-power stations. WRAL is hot-leaning AC (when they're not airing NC State sports, Christmas music, or TV-5's 6pm news), 104.7/850 had a standards-leaning hybrid but has shifted to 60s/70s oldies, and WKIX, while it comes closest of the three, is still more uptempo 80s pop based. Soft AC is a viable option for 95.3 with limited overhead to program, offers iHeart new demos to sell, and would be a good segueway from the Christmas format.
 
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I'm sorry RadioDaze, I was getting 95.3 mixed up with 104.7. 95.3 is iHeart Media (104.7 is Curtis Media) So, now I see your point, it would make sense for iHeart to enter the Soft AC Market here. (I believe) the closest Soft AC Stations are 99.5 WMAG (Triad, now playing Christmas Music until 12/26) and 100.3 WMKS (Triad) which is Top 40 (probably some Soft AC mixed in there) There are probably other ones mixed in there, However I get what you are saying.
Thanks for explaining!!

Stuart
 
Stuart Greenberg said:
I'm sorry RadioDaze, I was getting 95.3 mixed up with 104.7. 95.3 is iHeart Media (104.7 is Curtis Media) So, now I see your point, it would make sense for iHeart to enter the Soft AC Market here. (I believe) the closest Soft AC Stations are 99.5 WMAG (Triad, now playing Christmas Music until 12/26) and 100.3 WMKS (Triad) which is Top 40 (probably some Soft AC mixed in there) There are probably other ones mixed in there, However I get what you are saying.
Thanks for explaining!!

Stuart
Click to expand...
WMAG soft AC? Not in 15 years. And that's by today's definition.

WMKS? Sure, 30 years ago.
 
I am curious. Now that the holiday season is coming to an end, does anyone have an idea about the "new" format and call letters for 95.3? âť“

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