Didn't they alter their music mix after the December PPM period had already ended?
The first three weeks of The Block were in the November book. This is their first full book.
They have lost much of the Hispanic core which has migrated tyo the reggaeton content on other stations.
Give WNYL time. They just adjusted their music and fired their morning show. You’ll see the results in the coming January 2022 book at the earliest. It’s also basically a Christmas book meaning a lot of people are tuning over to other stations like WLTW.
Why? What makes a demographic suddenly migrate to a different format?
I doubt that either station will last.
The "issue" with WCBS (AM) is that it is the fifth highest billing station in the market.
English dominant or bilingual Hispanics in the younger adult demographics have traditionally been strong users of Urban formats in NYC for decades. However, the evolution of Hispanic urban music, generically called "reggaetón", has become the preferred music for much of that group because it is more culturally linked to them.
Possible. Elliot's been on the air in NYC more recently than that; iHeart put him on WOR for a little bit but that failed and was pulled after a short while.
I don't know much about AAA or its appeal to the general population, but I can say that WFUV is difficult to pick up in some parts of the city, including Lower Manhattan.
It has all the formats that stations can make money in in a market that, in the money demos, is highly multicultural, has large numbers of first-generation immigrants, and has preferred rhythmic music for many years.
