Do you see Audacy or Iheart Blowing up any of their San Francisco Stations? Will KCBS overtake KQED in the ratings sometime in 2022?
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San Francisco Radio in 2022
- Thread starter CassChopper96
- Start date
I see Audacy blowing up 95.7 The Game's Sports format and bringing back Z95.7 with a CHR/Dance format! However, i don't see iHeart or Cumulus changing any of their stations.
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Adult Standards will return to SF airwaves. (We can fantasize can't we ?😁)
I don't know if Audacy will try a Dance format, considering that EDM is not as hot right now.
iHeartRadio is still looking solid in San Francisco, even KISQ.
Cumulus at least has KNBR, but they need to consider doing something to KGO and KSFO.
They have a lot of these AM conservative talkers that get bad ratings. My sense is they're selling them as a national package and the money is better than the ratings indicate.
People who live or lived in the Bay Area dosn't like when putsider say San Fran
It's San Francisco or the City
Anyhoo, Audacy might blow up 95.7, Put Channel Q on 95.7
It's San Francisco or the City
Anyhoo, Audacy might blow up 95.7, Put Channel Q on 95.7
Wow that would be quite a flip. I'm not so sure. I think they have a realistic sense of the marketability of that format in that area.
While it might get better ratings, it might not make money. Someone on the money side has to become a cheerleader for the format, and I don't see that happening. The money side is chanting sports.
Before that they need to work on KTCT. KGO and KSFO both billed around $4 million pre-pandemic while 1050 billed about $600 thousand.
Pre-pandemic, that was a $6 million dollar biller. Not huge, but not terrible either.
The problem with trying to do a "gay" format is the same as trying to do an "Hispanic" format or a "white" format. Each group is way to diverse to actually have a single common type of music or radio programming. Thinking all LGBTQ persons have the exact same taste is a shallow view of a diverse group.
Fully agree. I don't see the point of "gay" radio formats - they always go down the very lazy route of EDM/rhythmic pop. It's never been the case that LGBTQ+ people all go to the club every weekend and want to hear non-stop house music all day long while working and driving.
I am in the target community for such stations (and have written my thesis on the broader subject) and very rarely bother to spend time listening. I know very few others who do, either. We are a community of all age groups, races, backgrounds, social groups and political outlooks and it would be impossible to create a radio station for all of us in the same way it'd be impossible to program a station for all straight people.
The argument in favor of LGBTQ+ radio in the past was that it creates a safe space for people to go on the air and mention, say, their boyfriend (if they're male) or their gender transition or whatever. We're beyond that in most places now - no-one bats an eye if a female caller mentions her girlfriend on a mainstream CHR station, especially in SF. LGBTQ+ is mainstream, as it should be, and there's no real need for separate stations.
Isn't part of the problem with KTCT that they're branded as KNBR? This must confuse listeners. Would love to hear an explanation of why this was done. KNBR 680 has one of the Bay Area's best signals, so this cannot be a case of bringing KNBR to radios that cannot pick up 680.
The problem is it's ESPN and CBS Sports Radio syndicated sports talk 24/7, while KNBR has local hosts.
And they get downright ferocious when someone says "Frisco".
Just wishful thinking - but I'd like to see SF have a strong, music centered non-comm for a diverse city along the lines of Radio Milwaukee and the new "Urban Alternative" projects being funded in public media.
Probably the role that KALW could take if it had that kind of leadership.
They have diverse musical options, but it's an hour here, an hour there in between talk programming.
So, Classic Rock KSAN is the only "rock" station left in market #4. I'm having a hard time wrapping my head around that one. There is no Alternative, no AAA (not even a non comm!), and no Active Rock. To make matters worse, KSAN's ratings are less than spectacular.
Maybe someone could give an Alternative / Active Rock hybrid a shot. It could work with an SF-centric playlist, well known rock DJ's, and a program director who knows rock radio and how to make it successful.
Maybe someone could give an Alternative / Active Rock hybrid a shot. It could work with an SF-centric playlist, well known rock DJ's, and a program director who knows rock radio and how to make it successful.
Interesting, shortly after posting above, there's apparently a possible shift of KROQ in LA to either Active Rock or an Alternative / Active Rock mix. This is according to a Radio Insight article that was posted on the KROQ thread.
The time for this has long passed, and the audience seems to be satisfied with what they have. Most radio companies are still pretty burned out on the idea of rock radio after the death of KFOG.
Perhaps they (listeners) have all shifted to internet delivery via Spotify, YouTube music, Sirus/XM, Tunein, Pandora, Apple music music, and the rest of the nearly unlimited choices available that are on the net for any music one wants to listen to without all the commercials.
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