WSJ News Exclusive | WarnerMedia and ViacomCBS Are Exploring Possible Sale of CW Network
Nexstar Media Group, the nation’s biggest broadcaster, is among the suitors for CW Network, sources say.
In Charlotte, if Nexstar bought the CW, it would mean WMYT would flip to the CW and would likely change its calls to something like WCWT. WCCB or WAXN would likely end up with the MyNetwork TV “affiliation”.
What about Raleigh-Durham? Maybe Nexstar buys WRDC and flips it to the CW, forming a duopoly with WNCN. WLFL would be left with MyNet. But WLFL does have the news partnership with WTVD. That’s why I didn’t suggest Nexstar buy them.Here’s my speculation, if Nexstar bought The CW, then here’s my speculation…
Chicago:
2 - WBBM (CBS)
5 - WMAQ (NBC)
7 - WLS (ABC)
9 - WGN (CW)
26 - WCIU (Independent)
32 - WFLD (Fox)
50 - WPWR (MyNetworkTV)
60 - WXFT (UniMas)
66 - WGBO (Univision)
Philadelphia
2 - WDPN (MeTV)
3 - KYW (CBS)
6 - WPVI (ABC)
10 - WCAU (NBC)
17 - WPHL (CW)
29 - WTXF (Fox)
40 - WMGM (TCN)
48 - WGTW (TBN)
57 - WPSG (MyNetworkTV)
65 - WUVP (Univision)
69 - WFMZ (Independent)
San Francisco
2 - KTVU (Fox)
4 - KRON (CW)
5 - KPIX (CBS)
7 - KGO (ABC)
11 - KNTV (NBC)
20 - KOFY (Independent)
36 - KICU (MyNetworkTV)
44 - KBHK (Independent)
Sacramento
3 - KCRA (NBC)
10 - KXTV (ABC)
13 - KOVR (CBS)
31 - KMAX (MyNetworkTV)
40 - KTXL (CW)
58 - KQCA (Fox)
Tampa
8 - WFLA (NBC)
10 - WTSP (CBS)
13 - WTVT (Fox)
28 - WFTS (ABC)
32 - WMOR (Independent)
38 - WTTA (CW)
44 - WTOG (MyNetworkTV)
Cleveland
3 - WKYC (NBC)
5 - WEWS (ABC)
8 - WJW (CW)
19 - WOIO (CBS)
43 - WUAB (Fox/MyNetworkTV)
55 - WBNX (Independent)
61 - WQHS (Univision)
San Diego
8 - KFMB (CBS)
8.2 - KFMB-DT2 (Fox/MyNetworkTV)
10 - KGTV (ABC)
39 - KNSD (NBC)
51 - KUSI (Independent)
69 - KSWB (CW)
Indianapolis
4/29 - WTTV/WTTK (CBS)
6 - WRTV (ABC)
8 - WISH (Fox)
13 - WTHR (NBC)
23 - WNDY (MyNetworkTV)
59 - WXIN (CW)
Charlotte
3 - WBTV (CBS)
9 - WSOC (ABC)
18 - WCCB (MyNetworkTV)
36 - WCNC (NBC)
46 - WJZY (Fox)
55 - WCWT (CW)
64 - WAXN (Independent)
It looks like they’re merely selling the infrastructure. Variety is indicating that Warner Bros. and CBS would still jointly program the network and hold minority stakes.This is a fascinating story. I was just speaking with a former employee of Viacom about this. Obviously they've been selling a lot of hard assets such as buildings and studios. They're shrinking the footprint and building a stockpile of cash. What is the purpose of all this? Certainly selling a traditional OTA TV network makes sense in a OTT streaming world. It's wasteful to devote resources towards creating content for traditional ad-supported networks when the growth is in subscriber-based platforms. Warner has just been acquired by Discovery. A lot will be changing there as well. So yes, let the TV station owners buy a network for their O&Os. That makes sense.
CW affiliate branding among the legacy Tribune affiliates has always been ever-changing. Many of them de-emphasized the CW name outright during the Zell/Michaels era of Tribune in favor of local branding, but some reverted like KDAF and KIAH.In terms of station branding, if this comes to fruition, I hope this doesn't mean for those Nexstar CW stations that ID themselves ("Insert city name" Very Own) that they ditch the call letters for the CW & just be like WGN when they were a CW affiliate, which I can definitely see come back if this happens.
Remember that Nexstar doesn’t have that much room with the 39% ownership cap, even with the UHF Discount in effect. It would be highly counterproductive to purchase or trade for a stand-alone Atlanta station when CBS can simply run it as a pass-through affiliate.I wonder if CBS may be proposing a station swap with Nexstar as part of the deal to shed the CW to them. CBS currently has single stations in Atlanta and Seattle affiliated with the CW. They can easily swap them for the CBS affiliate station in Las Vegas, KLAS. Alternatively, they could try switching two West Coast stations: KSTW in Seattle for KOIN in Portland.
To me, unless they want to snag the CBS affiliation from WGCL and put it on WUPA, they should sell WUPA to Nexstar.
Another idea is KOIN, WNCN and KLAS to CBS and KSTW and WUPA to Nexstar.
Given how NewsNation is flatlining in the ratings that would be a highly misguided move. Plus Sinclair and Gray own a wide swath of CW affiliates.If Nexstar buys The CW they could possibly get rid of most Primetime scripted shows and air news that airs on Newsnation .