That sounds like it would've been a fun event.In the 60s, WLS was the #1 night-time station for young people in northern and central Mississippi, WLS DJ Art Roberts even appeared at a Mississippi State Univ concert, think it was the Beach Boys... while he was there, Art appeared at the local station WSSO! In the winter, you could sometimes pick up the WLS morning show...
Really, they only care about their signal in Chicago.How far are you from their coverage area?
Not really a valid comparison. The local Chicago market is covered by groundwave, and night skywave is of absolutely no concern to the station. It's been about a half-century since skywave listening could be monetized by WLS, and even then it was mostly income from artist tours and movie openings in rural areas. That all went away as music listening went to FM in the 70's.It's not just "DXers" to which better distant reception would matter. If WLS were getting out to Nebraska, it might be a sign that it's getting out better in its target territory also, i.e. Chicagoland, which I'm sure is replete with switching power devices and other RFI, and probably every extra db is needed to overcome all that.
For that kind of AM, there are two coverage areas... the groundwave coverage zone, which is where you can hear it reliably 24 hours a day. the other is the skywave area, which is beyond the local groundwave coverage area.How far are you from their coverage area?
I think as David has been telling me, you need at least 15 mV/m to overcome the most strenuous RFI devices (in my town, the worst offender has to be the all electric car-wash), so any extra strength can be helpful. I suspect that in order to cut through interference, the AM station has to be strong enough to penetrate a telephone or cause the fence to arc, as opposed to just being clear.

Not really a valid comparison. The local Chicago market is covered by groundwave, and night skywave is of absolutely no concern to the station. It's been about a half-century since skywave listening could be monetized by WLS, and even then it was mostly income from artist tours and movie openings in rural areas. That all went away as music listening went to FM in the 70's.
I guess Kris could have been the inspiration for both Chris Stevens and Maurice Minnefield on Northern Exposure then. Chris Stevens was the DJ, Maurice was the owner of KBHR. Kris owned stations in Ishpeming Marquette, where he started his career. Come to think of it, the Upper Peninsula is the Contiguous United States' closest thing to Alaska!DJ Kris Eric Stevens went to some of his appearances, traveling on a private plane, due to the distances.
I don't think most of those national accounts came from the network. They were market-by-market spot buys as we heard the same ads on local CHR stations like WOKY, KOIL, KIOA, WIFE, WILS, WJBK, WHK, WIXY and many, many others that were not ABC owned.Since WLS was a ABC Network station, they played many cool network spots, including Coca Cola ads sung by The Supremes, Beechnut Fruit Strip Gum, Double Mint Gum, Heaven Scent Fragrance. These were heavy on the jingles and youthfulness, which made a difference...
WLS also ran ads for Pug Vickers Honda (motorcycles) in Huntingdon, TN, which would have been close to 500 miles away, but they had a huge audience in West TN at night after WHBQ in Memphis turned down their power. He claimed to be the world's largest Honda dealer, but it was because of his weight.WLS night commercials during the 60s-mid 70s, included the famous ad: "Sunday, Sunday, Sunday" drag races at "Smokin" U.S. 30 Dragstrip. Another big one, the spots for Mr. Norm's Grand Spaulding Dodge and Karoll's Red Hanger Shops. Those were huge.
Kris Erik Stevens was known as Billy Mack overnights on CKLWI guess Kris could have been the inspiration for both Chris Stevens and Maurice Minnefield on Northern Exposure then. Chris Stevens was the DJ, Maurice was the owner of KBHR. Kris owned stations in Ishpeming Marquette, where he started his career. Come to think of it, the Upper Peninsula is the Contiguous United States' closest thing to Alaska!
You are right that some of the spots could be network buys or "combo" network and O&O buys, now that I think about it.Hey DavidEduardo! I was thinking many were ABC network spots, because I was a DJ then, and we played those same spots on the ABC Radio Contemporary network in my hometown. WLS was great wasn't it?