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Pondering The UnKNWN....
- Thread starter Bongwater
- Start date
You're right about Kokomo in MULTIPLE threads! A long running joke going back as far as ..2013?? Robin and Maynard had a lot fun with it, from what I read so far. I'm getting it now.
Threads can be fun and offer history as well.
Well, there you go. If Lance says it, then its not there. Its still KOMO Radio. We're still playing the waiting game.
And Pat Cashman, Pat O'Day, Gary Lockwood, blah, blah. During those threads, you'd think those were the only on air personalities in Seattle-ever.
Also afternoons on the old KXRX, late 80's and 90's.
At the risk of stating the obvious, the Kokomo reference was from when KMCQ played the song a lot during their search for a buyer, not out of listener demand.
Didn't anyone notice KIRO-FM has new imaging emphasizing "Northwest News"? KOMO/KNWN is taking so long getting out of the gates that KIRO-FM is swooping in making it look to most listeners that KNWN will be stealing from KIRO-FM.
Didn't anyone notice KIRO-FM has new imaging emphasizing "Northwest News"? KOMO/KNWN is taking so long getting out of the gates that KIRO-FM is swooping in making it look to most listeners that KNWN will be stealing from KIRO-FM.
I grabbed this off nwnewsradio.com (they had this as their icon), which now redirects to a WordPress login. Looks we're inching closer to relaunch.
It appears to the final version, evidenced by the link: https://www.nwnewsradio.com/wp-cont...NWNEWSRADIO_LOGOFINAL_STACKED-600-192x192.png
It appears to the final version, evidenced by the link: https://www.nwnewsradio.com/wp-cont...NWNEWSRADIO_LOGOFINAL_STACKED-600-192x192.png
I do not see any evidence that either Lotus or Bonneville have trademarked or service marked either “Northwest News” or “Northwest Newsradio” (Tegna and Cowles have similar trademarks for “Northwest NewsChannel” and “Northwest News Network”.)
But KIRO-FM’s usage of it allows to lay claim to a first use service mark.
The obvious similarities to the current KOMO 1000/97.7 logo (heck, even the mere usage of Futura) suggest that this will not be as dramatic a change as one had been thinking. The change will probably will be no fanfare whatsoever, just mere omission of the “KOMO” name from all imaging.
again, correct. they've told advertisers exactly what they are going to do, there is no mystery here.
I think it was originally KJR that it was pointed out playing that a lot, when their core playlist was mid-'70s through mid--'80s. As that song is 1988, it was a bit out of the core lane. That being said, I've long advocated for the joke to be updated, as now that would be right in the center of their playlist, but I've heard songs such as Iris from 1998 on that station.
But Kokomo was the reason KMCQ became the ratings juggernaut it was! Oh..wait..
Lance has an update on Radio Insight about the "Northwest News" name battle between KOMO/KNWN and KIRO. Both will be calling themselves by that name. Since KIRO was first, not sure if KNWN will keep it as is, or rebrand.
Depends on if Bonneville first-use service-marked "Northwest Newsradio"/"Northwest News" or not.
All-news radio goes by simple, punctual branding if the call letters are not an option (or a network brand like CityTV or Global aren't). Calling the station "Northwest Newsradio" is absurd, that should be the slogan, not the brand.
Also makes sense per Lance that the FCC goofed up and made the KNWN callsign active a month ahead of time, thus Lotus had to withdraw and re-file.
"There won't be any difference in the sound of the station", according to Rick Van Cise, KOMO PD. Same personalities and reporters
I have heard the “no changes” line many times until they make changes.
But... What if they identify themselves as North-West and News-Radio, instead of Northwest and Newsradio? And where should the emphasis be? On the NEWS, or the RADIO? Just so many options, makes your head spin!
IMHO that new northwest newsradio logo is a graphics designer's nightmare.
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