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New York Radio Ratings
- Thread starter CassChopper96
- Start date
PPM Markets such as New York are not measured in quarterly segments.
They are measured in thirteen separate 28-day segments
(with one 35-day Holiday segment every 6-7 years to stay in synch with the traditional calendar).
(That would be January to December plus one Holiday survey period.)
The Holiday survey period is primarily used for the all-Christmas music station to set its ad rates for the following year.
All other stations pretty much ignore the results and move on to January (this year running from Thu. 1/6/2022-Wed. 2/2/2022).
That's because listening patterns are wildly skewed for the period.
Although, to be fair, as an example: in the reporting in Newsday and the NY Post on the ratings battle
between sports stations WFAN and WEPN, the sources the newspapers use *do* reference the "old-style"
three-survey quarters of Apr-May-June (Spring) and Oct-Nov-Dec (Fall) and cite those times as the most important for setting ad rates.
PPM Survey Schedule (scroll down page for PPM): https://www.arbitron.com/downloads/Survey_Schedule.pdf
Data Delivery Schedule: Delivery Schedule
They are measured in thirteen separate 28-day segments
(with one 35-day Holiday segment every 6-7 years to stay in synch with the traditional calendar).
(That would be January to December plus one Holiday survey period.)
The Holiday survey period is primarily used for the all-Christmas music station to set its ad rates for the following year.
All other stations pretty much ignore the results and move on to January (this year running from Thu. 1/6/2022-Wed. 2/2/2022).
That's because listening patterns are wildly skewed for the period.
Although, to be fair, as an example: in the reporting in Newsday and the NY Post on the ratings battle
between sports stations WFAN and WEPN, the sources the newspapers use *do* reference the "old-style"
three-survey quarters of Apr-May-June (Spring) and Oct-Nov-Dec (Fall) and cite those times as the most important for setting ad rates.
PPM Survey Schedule (scroll down page for PPM): https://www.arbitron.com/downloads/Survey_Schedule.pdf
Data Delivery Schedule: Delivery Schedule
Last edited:
These are not "quarters" as the PPM does individual, discreet and non-overlapping 4-week "months" for a total of 13 full books a year.
There is no "April-May-June" book and no "October-November-December book. There are 6 separate books in those months in all 48 PPM markets.
See PJC's post for details and a link.
There are no Spring or Fall books. There are 13 separate and non-overlapping books.
Ratings clients can use Nielsen and third party software like X-trends to create custom time periods. In the Nielsen software, you can drill down to individual days if you like, as well as custom dayparts. And agencies often look at 6 book (month) averages to plan buys.
When I look at results, I generally look at 14 surveys in a table, so I can see "same month / last year" for comparison.
Nothing, as far as I could tell. I think that more people tuned in to 1010 WINS due to concerns about the local election and the Omicron variant of COVID-19.
WQHT (Hot 97) has a huge problem on their hands right now and the ratings are showing it.
Lite FM has always been the top station in New York Metro Area....If I remember the jingle "New York's At Work Station 106.7 Lite FM"
You mean billing ?
Cause they did get beat a few times over the past few yrs in the ratings.
I think WCBS-FM & WSKQ beat them.
Oh cause i always thought those 2 periods were the most important.
Cause summer can be skewed with days off, vacations, no school & then winter too with christmas.
It always seems stations run their big $$ giveway promos in the spring & fall too.
Not any more. When continuous measurement began in many markets decades ago, agencies started buying off multi-book averages, making specific survey periods irrelevant. And with PPM in the top 48 markets, specific months are irrelevant as agencies use averages of multiple books.
The one book agencies ignore for regular buys is Christmas. They just don't include it in the averages.
My main question is do you think WNEW see an increase in the upcoming ratings books. Their ratings were increasing before the holiday season
I hope, I'd hate to see that station go. It's my favorite in New York
MTNProductions
Banned
Yes! Last month, I covered several airchecks including the Hudson Valley and Albany from several stations running the Christmas format, it’s basically the same as WLTW’s “Lite-FM”, and during Christmas Eve and Christmas Day, every radio station are going after them, and the day after Christmas, they’re still playing Christmas music on stations like WHUD and a few others. I’ll go through a few airchecks later.
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