But the Superbowl is not just another football game; it is an annual event. It's an excuse to have a party, it is still one of the few mass audience TV shows that can generate water cooler talk the next day. It's a show, not a game insofar as TV is concerned.They're not watching the game, let alone the halftime show. Millennials (and that's what you're describing) are less interested in spectator sports than preceding generations and even those who are interested have no patience for nearly four hours of passively watching one game. The average NFL viewer is around 50.
