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December PPMs

jabba17 said:
Both stations have the same HAAT on the Fish Stick, although WAKL has triple the power.

WFSH covers a wide area well thanks to the HAAT--I've gotten it up to about Cartersville or Adairsville.

In a car power doesn't matter that much, especially at higher powers. It matters much more going from a 250W translator to a class C3, but not as much from a class C1 (Fish) to a full class C (K-Love).

Where K-Love would have a distinct advantage is in a commercial building, getting through the concrete and steel, and way out in the metro on the west side generally.

Keep in mind on the southwest (and even west) side WVFJ 93.3 comes into play as well.
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Yeah, generally traveling to ATL from the east 106.7 comes in clearly first, at least for me. 104.7 comes in better a few miles further, so there’s not much advantage/difference.

Coverage area matters for Fish more than K-Love, considering Fish is commercial. K-Love you’re trading commercials for donations so there’s likely less concern about the signal.

I do wonder how K-Love is doing in ATL. The Fish has developed a very good relationship with the local market and has a local advantage. It’s pretty much a model for the CCM format done commercially. It’s something K-Love doesn’t generally face, so fewer ears equal fewer donors but I guess it all evens out.

Too bad Cumulus couldn’t have divested the 100.5 signal instead of 106.7 and just moved the rock format to 106.7, but I’m sure 106.7 have them much more cash.
 
The new format doesn't seem to be working for Star 94. The music mix is often a mess as it moves from one genre to another (all in the same format). Their approach is too wide and I don't think it will ever work.
 
gregg75 said:
The new format doesn't seem to be working for Star 94. The music mix is often a mess as it moves from one genre to another (all in the same format). Their approach is too wide and I don't think it will ever work.
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I've never heard anything quite like what Star is doing. At times they sound like a Hot AC, variety hits, rhythmic AC, etc...it's definitely not like the throwback formats found in Chicago, NYC, Detroit, and Boston. I'm not sure how a lot of the newer stuff they're playing even classifies as rhythmic, but it doesn't go well with the ballads and the older disco. 94.1 has struggled for a while, but it doesn't seem like its ownership is very eager to re-brand or do an all out flip. Maybe it does well in a certain demographic. I just feel the Star name is damaged goods and needs to be retired at this point.
 
As far as I can tell from reading the All Access PPM analysis articles, they seem to have found a stable spot for themselves in the 18-34 top 10. I still think Adult Hits or Classic Hits would be a better direction for WSTR, but I doubt they will be changing anytime soon.
 
101tm said:
I've never heard anything quite like what Star is doing. At times they sound like a Hot AC, variety hits, rhythmic AC, etc...it's definitely not like the throwback formats found in Chicago, NYC, Detroit, and Boston. I'm not sure how a lot of the newer stuff they're playing even classifies as rhythmic, but it doesn't go well with the ballads and the older disco. 94.1 has struggled for a while, but it doesn't seem like its ownership is very eager to re-brand or do an all out flip. Maybe it does well in a certain demographic. I just feel the Star name is damaged goods and needs to be retired at this point.
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I am sad to hear Star is not doing well. I love the fact that it is all over the place, and I love that it plays music that largely can't be heard on other FM stations.
 
I'm wondering if Audacy is more concerned right now about what's going on at V-103...how is V doing in-demo?
 
jabba17 said:
I'm wondering if Audacy is more concerned right now about what's going on at V-103...how is V doing in-demo?
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I look at ratings from several markets around the country. Urban AC stations have soared to the top. Urban (Contemporary) stations in a lot of markets are in a deep slump.
 
RoddyFreeman said:
I look at ratings from several markets around the country. Urban AC stations have soared to the top. Urban (Contemporary) stations in a lot of markets are in a deep slump.
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If you talk with management at those stations as part of your job, do you hear any reasons being expressed for the slump in Urban format stations?

There have been numerous posts here about the lyric content of a high percentage of Urban songs making them unplayable on radio, driving followers of either the artists or the genre move to streams. Do you think that this is part of the problem for Urban radio, or are there other reasons for the ratings weakness?
 
DavidEduardo said:
There have been numerous posts here about the lyric content of a high percentage of Urban songs making them unplayable on radio, driving followers of either the artists or the genre move to streams.
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If that's the case, the record labels are fine with that, because they make money from streams, not broadcast.
 
DavidEduardo said:
If you talk with management at those stations as part of your job, do you hear any reasons being expressed for the slump in Urban format stations?

There have been numerous posts here about the lyric content of a high percentage of Urban songs making them unplayable on radio, driving followers of either the artists or the genre move to streams. Do you think that this is part of the problem for Urban radio, or are there other reasons for the ratings weakness?
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I personally find it insanely annoying how the tracks are so heavily edited that it's almost unlistenable on the radio. If you've never heard the unedited version, it isn't as big of a deal as if you've heard it and then hear it hacked up on the radio. I get that they have to be, but unlike pop, unless it's a hip hop track that crosses over, there are rarely releases that use alternate words to make up for the content that has to be removed. I could see Urban stations having to further gravitate to infotainment-type programming like The Breakfast Club to diversify their programming away from music during most dayparts at least.
 
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