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KHTI would a urban AC format work?
- Thread starter 30james
- Start date
K.M. Richards
Program Director, The Eighties Channel™
According to Wikipedia, Lake Arrowhead is 86.4% White, 73.0% Non-Hispanic White and only 0.8% African American. Doesn't sound like a KTWV-like audience demo.
How about all 80s?
Oh yeah I want to listen to a station that plays nothing but 8675309 and come on eileen and melt with you and tainted love and jump etc... Absolutely Not!!!
KTWV feels more like a Rhythmic AC (with a sprinkle of Soft AC) than a core Urban AC, and rhythmic oldies KQIE already serves the Inland Empire.
KHTI may play it safe and flip to a Classic Hits format to attract the upper end of the 25-54 demo. Some listeners aged 40-54 may not be fond of the late 00s/early 10s being played on KOLA. Also, at times, KOLA may play a non-hit like Santeria and Atomic Dog. So KHTI may consider taking away shares, either as a pop-leaning one or a classic rock-leaning one.
Ah, come on....
Classic Hits and Classic Rock may work
K.M. Richards
Program Director, The Eighties Channel™
I have news for you, Patrick. A lot of listeners do want to.
Maybe so but anytime any station plays those tunes I change the station. That goes for any of the overplayed 80s tunes. Play deeper cuts and I will listen.
Play limahl never ending story or red rockers china or Inxs this time. Duran Duran save a prayer. Alphaville forever young. Jimmy Harnin Where are you now. Billy Idol hot in the city. Frank Zappa valley girl. All these were hits also but you rarely hear them if at all. It's not like these were obscure songs.
Play limahl never ending story or red rockers china or Inxs this time. Duran Duran save a prayer. Alphaville forever young. Jimmy Harnin Where are you now. Billy Idol hot in the city. Frank Zappa valley girl. All these were hits also but you rarely hear them if at all. It's not like these were obscure songs.
Eh, I'm not sure if KIIS-FM ever played Frank Zappa back in the day. Zappa is unlikely to be played on an AOR station, much less a Classic Hits one.
Not all stations back in the day, more specifically the successful ones, are freeform or progressive rock.
Those formats are already covered in the market. Pretty much everything this market might want is already covered. Except maybe another sub-genre of the various Spanish formats already available.
Last time I traveled out there, I saw an awful lot of pickup trucks. Maybe a second country station to compete with KFRG. Audacy has been cutting staff there, so a better staffed local competitor could eat up some audience.
An important thing to remember is that all the Mt Wilson LA FMs cover Riverside-San Bernardino marke just as well as the LA market. But only one Inland Empire FM has even partial coverage of any significant part of the LA Metro Survey Area.
The viable Spanish language formats for LA are taken, and in a number of cases with too many. There is a more gold based Regional Mexican, KLAX which is winning now. There are several CHR formatic regionals. There are two reggaetón based CHRs. There is a personality based station with mostly regional gold. There is a true AC, and also a pop gold format. There is not much else left to do, and the existing formats don't have subsets even when you look at the big Mexican markets that have 20 to 25 full signal FMs.
In Mexico, the bigger billing stations are FM talk and English language music formats, appealing to the higher income groups... folks who do not emigrate.
The Inland Empire has a higher percentage of Hispanics than the LA market. If you look all around Riverside and San Bernardino counties including the High Desert market and the Palm Springs market, the pickups are mostly owned by Hispanics. There is a detailed reasoning process here, but it has to do with vehicles being shared by family members; one or more family members will be dropped at work and the driver will use the vehicle for yet another job.
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Listen to KROQ HD2 Roq of the 80s -- super deep cuts there. Actually, much deeper than the ones you mention.
I get all that. At one time KFRG was not only #1, but by a huge margin. Not anymore. Any possible format idea that doesn't consider the changing demographics of the area is destined to fail.
KCKC FM already tried that back in 1993-94
And they lost big time against KFRG. Not sure If another country station would work. 0.8 share though is embarrassing
K.M. Richards
Program Director, The Eighties Channel™
Patrick, you've been around long enough to know that radio is programmed by a consensus of what the majority of the target audience agrees is their favorites. I know you've read all the previous discussions about how programming "deeper cuts" is essentially a path toward failure. You might be happy, but far too many more wouldn't ... and then when the station changed format because of low ratings, you'd be right here insisting "it should have worked".
Look at it from a global perspective: If any of those songs were still viable on Classic Hits, surely you would see them in regular rotation at multiple stations across the country. That they are not in regular play is proof that your tastes are different from the masses. Telling us that you will change stations isn't going to convince anyone that the thousands of listeners who don't change stations are wrong.
You inform us that "all these were hits". Allow me to remind you of what has been said here over and over: Past hit status doesn't mean a song is a hit today. If that was the case, we'd be hearing "We Are The World" twice a day, every day. What matters is how the majority of listeners feel about hearing a song NOW. I happen to know, from the databases I have access to, that those songs might as well be obscure, because the audience no longer wants to hear them.
Radio is never going to program to your tastes. Sorry. Perhaps what you need is a MP3 player instead of a radio?
Or that lovely ditty by the Singing Nun...
Truthfully this station has tried just about every possible format from oldies to country to hip hop to rhythmic AC to alternative.
Perhaps after all that, the format isn't the problem.
Gee, maybe it is the combination of the owner and the signal. The 65 dbu covers less than a quarter of the market population.
I am not sure about KIIS because I lived at Lake Tahoe at the time, but I suspect they did because I know the Mighty 690 did.
At night XTRA used to come in there like a local.
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