Huge turn-off and a GUARANTEED way for Bonneville & 92.3 to lose both business AND listeners.
"Spouse must be present to win"? What is this, the 1950's?
"Spouse must be present to win"? What is this, the 1950's?
Please explain what the "spouse" must be present for. A contest? What kind of contest?Huge turn-off and a GUARANTEED way for Bonneville & 92.3 to lose both business AND listeners.
"Spouse must be present to win"? What is this, the 1950's?
Well, as long as the copy is legal, a client can put whatever they want in their ad. They are buying the time, and sort of like the furniture in a rental apartment, they can put whatever they want in it within reason. No water beds or charcoal grills, everything else is OK.It's an ad during the morning news. I don't know if there's anyone at Bonneville who realizes how dated and antiquated that script sounds. My ears curl any time I hear it.
Maybe the advertiser and context?Quote: a GUARANTEED way for Bonneville & 92.3 to lose both business AND listeners.
I don't understand why. It seems this is a commercial and I'd wager virtually every radio listener understands a commercial purchased by businesses to convey their message. I don't think people would quit advertising or quit listening because of what an advertiser said in their commercial. Maybe I'm missing something. Please explain how they are guaranteed to hurt their business and lose listeners because of the commercial.
I'm wondering if the OP might have mis-heard references to "sponsor"?gr8oldies said Maybe the advertiser or content. The content is: "Spouse must be present to win". Those words are what is guaranteed to drive away listeners and advertisers per indieradioguy. Like I said. Maybe I'm missing something.
Remember too, this is the Phoenix market, which has a huge middle and mid-upper class elderly population and a lot of predatory advertisers who feed on them. This still reminds me of those old solicitations to come see a presentation on time share resorts where they say that you must "bring your spouse".. in other words, so they can gang up on you and beg you to say "yes"...It's an ad during the morning news. I don't know if there's anyone at Bonneville who realizes how dated and antiquated that script sounds. My ears curl any time I hear it.
There were stations in Pigeon Forge and Branson with tourist information. You'd pass their billboard, hopefully tune in, and they would solicit you to stop by "their" welcome center, where'd you'd get swag and be solicited for a time share (errr---vacation club) presentation. (I lasted in that industry about 7 minutes)Remember too, this is the Phoenix market, which has a huge middle and mid-upper class elderly population and a lot of predatory advertisers who feed on them. This still reminds me of those old solicitations to come see a presentation on time share resorts where they say that you must "bring your spouse".. in other words, so they can gang up on you and beg you to say "yes"...![]()
This still reminds me of those old solicitations to come see a presentation on time share resorts where they say that you must "bring your spouse".. in other words, so they can gang up on you and beg you to say "yes"...![]()
Don't we run into "prize--chance--consideration" issues?Not only that...but legally they need the spouse to sign the document that obliges the married couple to whatever they're selling.
If a married couple (in terms of their tax forms) buys a property, the spouse must be present to co-sign.
This isn't a social affair, where the husband is there to accompany his wife because she needs her man. This is a legal disclaimer.
Don't we run into "prize--chance--consideration" issues?