Agreed
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94.7 The Block
- Thread starter BJSteigner
- Start date
One would hope that terrestrial radio would offer entertainment for the community it serves with some local talent. There are plenty of jockless generic streaming platforms that one can listen to.
That's a great idea for maybe a handful of radio stations. But there really isn't enough quality local talent to staff 70 radio stations. Back in the day, when there were a lot less stations, they ended up importing talent from other places to fill the slots. That's how Imus ended up in NY. He wasn't local talent. He was from someplace else and moved to NY. Then he became syndicated and wasn't really local anymore. But my point is that every station doesn't have to do the same thing. Offer a little variety. Z-100 has Ryan Seacrest. WBLS has Steve Harvey. Now The Block will have Nick Cannon.
Let's look at tonight's ratings for 94.7.
WKMK got a .9---it would be higher but a pirate blocks signal in Brooklyn.The BLOCK should be on the block,format wise.I do not see a viable format replacement other than Regional Mexican.It will not go back to Country unless they retool their approach.
Looking at other cities' books, I see a strong rebound for country in just about every market. Up from 2.9 to 5.3 in Philadelphia, 2.0 to 3.1 in Chicago, 4.0 to 5.4 in San Jose. Regrets at Audacy or the same old story (market too ethnic, sales force feels selling country in NY is beneath them, etc.)?
Regional Mexican in New York City? Who would listen?
I would like Country as I can only get 1310 cat country Jersey shore semi-clearly in my old car when driving south of Midwood,Brooklyn.
The nearly 800,000 Mexicans in the metro area. But, because many are in households with one or more undocumented people, those households don’t participate in ratings or any survey.
And not All Mexicans like that kind of music.
I don't understand why a niche format like The Block would be more desirable to advertisers than Country. Advertisers here have three other urban type stations with higher ratings-why would they need the fourth?
Wouldn't a Country station have more unique listeners, than a fourth urban?
Wouldn't a Country station have more unique listeners, than a fourth urban?
In 2004,my daughter asked me why there are so many country stations in the Finger Lakes of NY and none in NYC.I answered her,"How many R & B/rap/hip hop stations did we hear while vacation over here???
NYC is nearly 50% Black and Hispanic and the "rhythmic influence" affects even the pop and AC stations. There is a rhythmic lifestyle, but not a country one.
Each of the stations you label as "urban" is a bit different. There are two urban hits stations, one urban AC and one Churban. Even the two urbans are a bit different, with one leaning more to appealing to both Blacks and Hispanics. The Churban crosses color lines and appeals to Hispanics, non-Hispanic whites and Blacks and the market in general.
The Block is trying to appeal to the throwback crowd, but I note that the Emmis Churban seems to have added a bit deeper gold to counter it.
Country got higher TSL but low cume. It was just not worth adding onto buys.
It may be worth noting that when WNSH signed on as NASH that their cume and TSL were just the same as the Block is now. Country fans seem incredulous over the loss of country in New York given that the Block is currently not doing as well as country was when it signed off but it's way too early to see where the Block will level off. They also signed on during a pandemic, low work place listening and just before holidays. I don't think with their signal limitation and all the other factors at play that their current ratings would be completely unexpected to Audacy. If they weren't making money with country they knew they had to do something and given the modest sucess of urban throwbacks in other markets, to me, it seemed the obvious choice
You can't run a station in NYC with only $2 million in revenue. Most of the non-coms raise more than double that.
If local talent were so important, the big TV stations would do local shows after the late-evening news and not carry the network talk shows one after another.
There is very little to talk about locally in any market that did not appear on the web hours or days earlier. So the only shows that have an advantage are those that have access to exclusive content. And that means news and famous people; given a choice they will go to a network show and not a single station local show.
The Spanish dominant panel is more than 50% Dominican. Then there are Puerto Ricans, Colombians and Ecuadorians. The Mexican group is not as big and it is, unfortunately, significantly composed of undocumented immigrants who won't participate in a survey that involves carrying an electronic device around.
And Nielsen does not see national origin proportionality in the sample, so Mexicans will get significantly under-sampled.
It's hard to find stats on numbers of Mexicans in NYC. Most statistical information lumps Hispanic/Latino as a whole. I did find one source stating that the Mexican population was 3.9. Perhaps undercounted but being local it's rare to meet a Mexican person in NY. You're more apt to come across a Guatemalan although they tend to live outside the city proper and migrate to more rural areas. All that said I'm quite sure there is no market for Regional Mexican. Que Buena 92.7 when Mexican pulled in next to nothing although one could argue it's signal was the issue. Regardless I can't imagine it being a viable format due to the low Mexican population and the other reasons you listed
It's not that rare to meet a Mexican when you're in neighborhoods in Queens that located near the 7 train. In fact, they have their own parade that takes place in Midtown in mid-September.
The signal was not the issue if the majority of Mexicans lived in Queens. But then, there were more people from other parts of Latin America living there, especially Colombia and Ecuador.
I agree but Idiocy did not want to promote Country.Y107 promoted heavily in Brooklyn even with signal issues.There is a country clash on the Jersey Shore----there is money to be made if it is done right.I am paying less than ten dollars per month on Sirius for my new car.In my old car, I listen to 1310 when I can.106.3 is blocked here by a pirate and still got a .9 rating.
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