But KROQ holding steady it's sad
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KNX onto … 97.1??
- Thread starter Jstnpspck
- Start date
Correct. The simulcast counts for both.
Which proves what we've been saying that simulcasting an AM on FM (without changing the programming) will not lower the demo.
K.M. Richards
Program Director, The Eighties Channel™
Another possibility occurs to me, knowing what I know about Arbitron Nielsen policy on combining simulcast numbers:
These numbers cover four ratings periods, and KNX-AM/FM had not started simulcasting in the oldest of those. I suspect that until the KNOU numbers (dead last in the 6+ numbers as shown at Radio Online) drop off the list we're seeing a hybrid of AM-only numbers pre-simulcast and then combined numbers without it being shown as a simulcast.
I suspect David can dig down into the actual "book" and see if that is the case, and if so what allowances we should be making.
These numbers cover four ratings periods, and KNX-AM/FM had not started simulcasting in the oldest of those. I suspect that until the KNOU numbers (dead last in the 6+ numbers as shown at Radio Online) drop off the list we're seeing a hybrid of AM-only numbers pre-simulcast and then combined numbers without it being shown as a simulcast.
I suspect David can dig down into the actual "book" and see if that is the case, and if so what allowances we should be making.
My data is January only, released today. There are no rolling averages in the PPM, so "January" is just that... 28 days that Nielsen labels as January. And the columns in the online ratings reports show the single ratings periods only, with no rolling averages.
Both the Holiday and the January numbers are 100% combined AM and FM data. KNX has asked for the AM to be combined with the FM and listed under KNX-FM now. The AM is a 100% simulcast and the numbers include them.
Nielsen does not combine partial months. So the few days that KNX and the FM were simulcast in November were not combined.
Then was it a smart move to blow up 97.1 into all news? Me personally I could careless I took 97.1 off my presets I would much rather hear music than all news. Will it be a easier sell then chr was?
Let's put it this way: It was smart for Audacy because their track record in launching new music formats isn't very good.
Normally, we'd talk about the loss of 97.1's former revenue, but in this case, they were able to eliminate 97.1's expense.
K.M. Richards
Program Director, The Eighties Channel™
I mostly started theorizing -- and then asking -- because usually such a simulcast would appear as KNX-FM/KNX-AM in the list. Never knew a subscribing station could request that a station that is part of a simulcast didn't get listed as such. (I keep learning things, even at my age.)
"Single Line Reporting" requires the station to state that they 1) want it and 2) which station to list by.
This goes back at least 25 years, and what Nielsen / Arbitron do/did is combine the two under the selected calls.
It the KNX-FM is combined, it didn't seem to move the needle much, fro 2.8 to 3.1.
Yea, I know the holidays book is always a mess compared to the rest of the year.
Yea, I know the holidays book is always a mess compared to the rest of the year.
It's called "Single Line Reporting" and has been a subscriber option for at least 25 years; I think it became a known practice when the FCC eliminated the AM/FM simulcast prohibition. Section 73.242 was eliminated in April of 1986...
... and I believe that Arbitron adopted new simulcast rules once more than a few such cases occurred. Initially, they listed the two (or three) all together with a total, but eventually just combined in one place. After all, Arbitron answers, mostly, to ad buyer needs and not station requirements. If single line reporting answers "what do I get when I buy that station" then that is what they do.
A station can opt out of single line reporting, but why would they do that? Agencies would see two separate low rated stations, not one higher rated one.
And 3.1 was their pre-December and Holiday level. The December book is also hard to use for evaluation due to holiday music format changes in later November (the December book is at least 2/3 in November).
I prefer Lance's ratings listings because he shows a full 6 months which is what is needed for comparisons and trend analysis:
Nielsen Audio Ratings
[vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text] Nielsen Audio PPM Monthly Ratings [/vc_column_text][vc_column_text] All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are federally copyrighted by and...
radioinsight.com
Lance's format descriptors tend to be much more accurate than others, too.
Talking about listening to news on the radio...those of us in SoCal can now once again listen to the beautiful Hi-Fi sound of KCBS interference free as 740 KBRT is now operating once again as a daytimer! Their nighttime power was only 120 watts but it did cause significant interference throughout the greater LA/OC area
K.M. Richards
Program Director, The Eighties Channel™
KBRT is still licensed for 190 watts nighttime operation and there are no STAs indicating that they need to discontinue that, even temporarily, nor any applications pending to discontinue same, so I wouldn't get your hopes up that this is anything more than a hiccup.
Don't think so, yesterday just before radio sunset (5:30 for the month of Feb in LA/OC) they played the National Anthem then bye bye.
No one said anything about being required to do anything. Their tiny nighttime signal can't be heard anywhere without interference except within a couple of miles from the transmitter. They were authorized nighttime operation decades ago when the xmitter was still on Catalina Island. However because the interference was so catastrophic throughout the OC it was decided it was not worth it. As their chief engineer once said: "Even in Avalon you can still hear KCBS!"
K.M. Richards
Program Director, The Eighties Channel™
However, if they are indeed abandoning the nighttime authorization they need to file to go back to daytime-only status. There is nothing filed requesting same and until they do file, yes they are required to stay on at night with the reduced wattage signal. It is part of the terms of their license.
I just looked up the rules and you're generally right... stations must operate at least 2/3 of their authorised hours between 6AM and 6PM, and at least 2/3 of their authorised hours between 6PM and Midnight. No stations are required to operate between Midnight and 6AM.
I know everyone wants to see instant gratification but just because Audacy flipped the station a few days into the PPM period doesn't mean the average person immediately noticed. Even if they did, it doesn't mean they instantly changed their presets or their listening habits.
Like you, the first people to discover the change probably don't even care about news, they had that preset for music and were likely just annoyed with the flip. Let's see what happens with more time.
They went to all news two full survey periods ago, and are already several weeks into the third book as a simulcast.
The start date was December 6 of last year. That was before the Holiday book. We now have both Holiday and January and are three weeks into the February book with the new simulcast.
I agree it will take some time for this to produce any benefit. In my assessment, as long as they do the heritage over-produced, over compressed 60's style of all news, the addition of FM will not be of much benefit as nobody under 60 will like that.
Im not sure that applies to Class D's.
I ran a Class D AM and my transmitter at the time couldnt make the low double digits night power, so id sign off each night at sunset.
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